Amy Phoenix Email & Phone Number

Mountain View, CA, US

Mountain View, CA, US

Belmont, CA, US

• Cloud-based telephony and communications company
• Develop, drive, and implement email marketing strategy and tactics, including content marketing strategy. Grew aMRR 72% in the first two years.
• Designed and implemented lead lifecycle nurture strategy and tactics including personas, buyer journeys, content mapping, and Marketo campaign design to achieve a 17% increase in closed/won in first year.
• Managed budgets up to $600K.
• Responsible for email strategy, execution, testing, and optimization for prospecting, nurture, free trial, and winback campaigns. Have tested or am actively using AI-based email vendors, cloud schedulers, intent data.
• Collaborate and strategize with sales management on rules of engagement, lead routing, lead scoring, and sales touch points.

• Marketing services agency focused on b2b technology industry
• Rebuilt Email Prospecting and Nurture program for RSA's Developer Services Group. Established testing and optimization protocol, restructured content strategy for the email channel, and mentored existing team.
• Built and launched demand generation programs for privileged identity management tools company Xceedium. Created resources, processes, and baseline goals and forecasting for email prospecting, SEO, SEM, content.
• Instituted email, landing page, and content testing methodologies, templating plans and processes for future staff for Cenzic (application security testing), Habeas (Reputation Managment), Jobvite (Recruiting.
• Responsible for budgets up to $400,000 per quarter.
• Clients include RingCentral, RSA, Webroot, PGP, RebelMouse, Cenzic, Ensighten, and T-Mobile.

• Full-service marketing agency serving lead generation and media companies
• Trained television, newspaper and radio media sales reps on digital advertising, and created interactive product demos, ad optimization programs, and marketing materials to increase digital sales nationwide for Hearst.
• Led content marketing strategy, integrated marketing, and product marketing initiatives for two long-term clients, defining assets and tools targeted by persona, across the buyer’s journey to drive engagement and.
• Developed sales enablement plans, programs and materials including: inbound/outbound telesales scripts and emails, presentations, research surveys, web pages, lead generation content assets, advertising, and training.
• Clients include CNET Networks, Cox Media Group, Hearst Television, IT Business Edge, QuinStreet, and Ziff-Davis Enterprise.

San Francisco, CA, US

• Global media company
• Restructured and integrated Product Marketing, Ad TechDev, and Sales Enablement departments from three companies after Ziff-Davis and TechRepublic acquisitions.
• Strategized, developed, and launched new product positioning, alignment, and pricing structure with product department, collapsing three product portfolios into one.
• Developed new advertising products using Flash technology, including first real-time, editablead unit.

Stamford, CT, US

• Global research and advisory company
• Led marketing communications, establishing the brand look and feel, voice, and tagline.
• Concepted and launched a series of multi-channel marketing campaigns to drive customer acquisition as well as upsell, contributing to high growth of $5MM to $18.5MM in annual revenue. TechRepublic acquired by CNET

Nashville, Tennessee, US

• IT media company
• Built, recruited, hired and trained 5-person Product Marketing team.
• Drove new product creation for scalability, creating product roadmap, and GTM plan achieving 10x growth in revenue.