Contractor - SC Johnson (North America Media Director)Consultant - Mizkan America (Ragu/Bertolli)

Drove brand-building media strategy for $3B Tempur-Sealy brand portfolio (Tempur-pedic, Sealy, and Stearns & Foster) to generate demand and retail traffic and deliver annual sales and EBITDA goals. Partnered with internal & external teams to develop highly integrated marketing plans. Led spending strategy for one of the largest indirect budgets in the company (over $75M in budget responsibility) with goal to maximize both efficiency and effectiveness of this critical spend. Strategically focused on all key consumer touchpoints to reach in-market shoppers including digital, broadcast and all offline channels (out of home, print, etc.)

Directed all media activity for the U.S., Hispanic, Puerto Rico, and Canada markets in partnership with a Media Manager to deliver effective and relevant communication plans to internal clients. - Managed two media planning and buying agencies (Optimedia in US/Canada and MediaEdge in Puerto Rico) and one FSI partner (Valassis) - Partnered with finance, CRM, and research teams to better understand ROI by media vehicle. Monitor ROI continuously in order to develop plans which maximize investment return.

Client Assignments (2006 – 2007): Kimberly-Clark (Baby/Child Care and Adult/Feminine Care brands) - Responsible for strategic development for vehicles including television (national, local and direct response), print, interactive (including emerging vehicles), out-of-home and radio - Led team of 9 – two associate planning directors, one supervisor, three planners and two assistant plannersPrevious Client Assignments (2001 – 2006): Unilever (Axe, Dove Haircare/Deodorant, Suave, Thermasilk, Finesse, Good Humor/Breyers) - Manage media planning process for all brands - On Unilever, developed multi-channel communication plans incorporating advertising, PR, promotions and in-store programsUnilever – Key Accomplishments - Led team that launched Axe in the U.S. Team won Worldwide Unilever Chairman’s award for Communications Channel Planning - Launched Dove Haircare. Dove’s launch plan won a Silver Award for Channel Planning