Amy Luethmers Email & Phone Number

Burnsville, Minnesota, US

Support the CIO in guiding enterprise Agile transformation efforts for this retail organization with 130 retail stores across 24 states. Co-lead the organizational transformation team which includes providing transformation coaching and workshop facilitation. Develop transformation-related collaterals, communication, and playbooks. Train, onboard, and.

Provide customized solutions around strategic planning, financial management, operational efficiencies, talent acquisition/retention, and marketing/sales strategies for business leaders within organizations of all sizes. Collaborate with a network of experts to provide research, analysis, recommendations, coaching, training, facilitation, organizational.

Paris, France, FR

• Drive initiatives to optimize commercial sales performance by guiding a transformative shift toward a more customer-centric Lean-Agile approach for a newly formed commercial sales and marketing unit. Foster.
• Served as the transformation SME and led the build-out of the model and scaled cross-functional project teams, transformation playbook, transformation assessment, training materials, workshops, and a strategic Big Room.
• Assessed/improved a variety of processes that impeded the sales force's progress.
• Built-out project management tools in both Jira and Planner to help manage project, change management, and strategic planning processes.
• Coordinated/prioritized field Veeva (Salesforce) training/support and helped support the relaunch of Turing, an AI sales tool, by serving as a field team liaison.
• Provided leadership development facilitation for senior manufacturing leaders outside of my unit.

Boulder, CO, US

• Streamlined operations to drive business-driven outcomes for marketing teams within complex pharmaceutical, financial services, healthcare, technology, and retail Fortune 500 organizations as an Agile consultant.
• Onboarded and managed multiple client accounts synchronously/independently, analyzed problems to make impactful recommendations, collaborated with clients on solutions, and facilitated planning for immediate and.
• Trained and coached teams, leaders, project managers, scrum masters, and product owners in Agile ways of working by introducing practices within a variety of frameworks, including Scrum, Kanban, Lean, SAFe, Design.
• Supported internal agency efforts by leading an Agile team, mentoring other consultants, developing new courseware, and managing the instructor-led training program.
• Specialized in leadership agility by developing and facilitating transformative courses and workshops, as well as providing coaching support, for 200+ leaders on how to fine-tune operations and then recenter their.
• Excelled at meeting clients where they were during challenging transformations.

Saint Louis, Missouri, US

• Built an internal marketing team to move away from agency dependencies and then headed marketing operations, as well as contributed to organizational operations as a leadership team member, within an Entrepreneurial.
• Led a marketing team focused on the development of B2C SEM, content marketing, video, web, webinars, and social media marketing campaigns for clients.
• Conducted and evaluated market research to recommend new program/product positioning, geo segmentation, and pricing to generate increased internal ROI.
• Hired and onboarded marketers into an Agile framework and initiated scaling across the org to break down silos and create operational efficiencies.
• Increased brand and market share through enhanced B2B organizational marketing strategies, positioning, and tactics that resulted in new clients.

Menomonie, WI, US

• Oversaw organizational-wide marketing positioning and implementation, as well as assisting with guiding overarching strategic operations, as an executive leadership team member and the organization’s first CMO.
• Established a digital marketing sub-unit to bring all SEM advertising (Google Ads, paid social, retargeting, geofencing, etc.) in-house and lessen agency dependency.
• Led the organization's product portfolio re-envisioning by creating and promoting an assessment tool to guide the research and assessment of enhancements to increase revenue generation.
• Oversaw internal and external communications to support branding initiatives and employee retention.

Menomonie, WI, US

• Built an award-winning marketing team from the ground up within an Agile marketing framework.
• Planned and executed marketing programs to increase qualified leads and brand visibility using paid digital strategies, print advertising, social media, video, and web.
• Excelled in team building, employee development, productivity, innovation, speed-to-market, strategy development, and operations by implementing Agile practices.
• Sourced, designed, oversaw RFPs and budgeting, and served as the project manager of larger scope, Scrum-based marketing technology projects including an enterprise website, SharePoint intranet, and a multi-org.
• Developed a Smartsheets platform to manage workflows, then trained Scrum Masters and Product Owners across the organization to use the tool and implement Agile ways of working to better manage all marketing and.

Bs, Communications

Mba, Masters Of Business Administration (Aacsb Accredited)