Amy Lummus Email & Phone Number

United States

Wyckoff, New Jersey, US

Wyckoff, New Jersey, US

Amy spent her career in the start-up world building and scaling marketing teams and processes. She joined SBI in 2022, bringing her expertise in strategic marketing.​Specializing in strategy development and execution, Amy guides cross-functional teams and stakeholders through go-to-market initiatives. She uses data to guide planning and decision making in.

Building and scaling marketing teams and processes* Playbook development* Team architecture* Strategic marketing plans* Reporting and insights* Account-based marketing* Campaign management* Message testing* Field marketing* Budgeting* Channel sales * Web refresh and SEO* Content* Sales enablementClients include: SaaS, systems integrators, consulting firms.

Bringing order to the chaos that is the hemp and CBD industries through exceptional scientific quality. The team that founded ZOSI Analytical believes first and foremost in data integrity and quality using methods employed for decades within the pharmaceutical industry. Serving growers, extractors, producers and resellers, ZOSI offers confidence in the.

Mumbai, Maharashtra, IN

• eClerx Digital helps Fortune 500 clients maximize the results of their digital activities.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Built a segmented marketing program to drive sales and client engagement.
• Developed strategies to better highlight the company's thought leadership to further enhance brand awareness and build market share.
• Built account-based marketing system and processes using Eloqua, SFDC, and Discoverorg to identify and target key accounts and audience members.

Ithaca, New York, US

• Accomplishments:* Formed strategic partnership that resulted in West coast demonstration facility, training site as well as third party application notes.* Oversaw campaign that realized a 400% increase over previous.
• Business development and co-marketing activities – worked with industry partners to create mutually beneficial agreements to offer added value to customers of both organizations.
• Lead generation for global field sales by identifying prospects through online research and leveraging Linked In groups then qualifying through email campaigns and phone calls. Relevant prospects are handed off to.
• Customer retention activities – conduct customer satisfaction survey regularly to address problem areas as well as convert happy users to raving fans through customer profile and reference site programs.
• Event marketing - Oversaw nearly 100 global industry events annually to generate high quality prospects for sales follow up. Identifying target markets, key events and maximizing visibility through sponsored events and.
• Directed digital marketing program. The complete program includes content development, landing page creation, monthly newsletter format with mobile compatibility, and PPC and focused banner ads. Program doubled number.

Ithaca, New York, US

• I combine analytics with creative thinking to develop marketing campaigns that exceed KPIs by at least 20%. Through strategic, out-of-the-box programs, I am able to craft messages that are not only compelling, but.
• Responsible for Contact Relationship Management (CRM) database administration, training, reporting, forecasting and maintenance of ACT! and Prophet similar to Salesforce and Zoho.
• Media planning for print and digital placement of content.
• Developed global communications plan and managed budgets.
• Created press releases and networked with industry contacts to maximize exposure in trade publications.
• Coordinated with key stakeholders, product management, and technical staff to create user-centric content in the form of application notes, white papers, technical notes, webinars, newsletters, brochures, and email.

Ithaca, NY, US

Responsible for promoting executive education programs at the School of Hotel Administration utilizing strategic and tactical marketing initiatives. Developed relationships with boutique General Managers as well as with corporate Human Resource groups. Maintained attendance levels while reducing costs during economic downturn by using lifetime value.

Ithaca, New York, US

Responsible for promoting Advion's technology and service business through electronic campaigns, direct mail, print and online advertising, public relations, event and tradeshow planning, and complete website presence including tracking and search engine optimization. Introduced first webinar, first user meeting, and first monthly newsletter - leading.

Utilized excel, access and BPCS software to analyze sales, and recommended inventory levels and marketing promotions of stock and national account amenities. Served as a project manager within an FDA regulated environment to present and to implement new amenity programs based on national account client requirements.

Bachelor’S Degree, Management/Marketing

Master Of Business Administration (M.B.A.)