Amy spent her career in the start-up world building and scaling marketing teams and processes. She joined SBI in 2022, bringing her expertise in strategic marketing.​Specializing in strategy development and execution, Amy guides cross-functional teams and stakeholders through go-to-market initiatives. She uses data to guide planning and decision making in developing integrated marketing plans that align audience needs to value-based messaging to fuel demand generation, brand awareness, and revenue.

Building and scaling marketing teams and processes* Playbook development* Team architecture* Strategic marketing plans* Reporting and insights* Account-based marketing* Campaign management* Message testing* Field marketing* Budgeting* Channel sales * Web refresh and SEO* Content* Sales enablementClients include: SaaS, systems integrators, consulting firms, real estate agencies, capital equipment manufacturers, CBD resellers, publishers, national health and wellness company and small independent businesses that need help getting started.

Bringing order to the chaos that is the hemp and CBD industries through exceptional scientific quality. The team that founded ZOSI Analytical believes first and foremost in data integrity and quality using methods employed for decades within the pharmaceutical industry. Serving growers, extractors, producers and resellers, ZOSI offers confidence in the products being consumed.

eClerx Digital helps Fortune 500 clients maximize the results of their digital activities. • Managed branding campaigns and event marketing initiatives in print, video, web and social media.• Built a segmented marketing program to drive sales and client engagement.• Developed strategies to better highlight the company's thought leadership to further enhance brand awareness and build market share.• Built account-based marketing system and processes using Eloqua, SFDC, and Discoverorg to identify and target key accounts and audience members.

Accomplishments:* Formed strategic partnership that resulted in West coast demonstration facility, training site as well as third party application notes.* Oversaw campaign that realized a 400% increase over previous year at-show contacts and 50% increase in email engagements rates.* Directed several web redesigns to improve user experience that saw increases in KPIs of 15-25%.* Participating member of two transactions Key Responsibilities:• Business development and co-marketing activities – worked with industry partners to create mutually beneficial agreements to offer added value to customers of both organizations. • Lead generation for global field sales by identifying prospects through online research and leveraging Linked In groups then qualifying through email campaigns and phone calls. Relevant prospects are handed off to Sales to continue the sales process.• Customer retention activities – conduct customer satisfaction survey regularly to address problem areas as well as convert happy users to raving fans through customer profile and reference site programs.• Event marketing - Oversaw nearly 100 global industry events annually to generate high quality prospects for sales follow up. Identifying target markets, key events and maximizing visibility through sponsored events and guerilla marketing programs.• Directed digital marketing program. The complete program includes content development, landing page creation, monthly newsletter format with mobile compatibility, and PPC and focused banner ads. Program doubled number of leads generated during a one year period and saw double digit growth year-over-year.• Involved with transition teams for five acquisition/expansion projects.• Developed, conducted and summarized market research studies to assist product development road map creation. • Supervisory responsibilities• Travel 30 - 35%• Worked remote from home-based office since January 2012.

I combine analytics with creative thinking to develop marketing campaigns that exceed KPIs by at least 20%. Through strategic, out-of-the-box programs, I am able to craft messages that are not only compelling, but relevant and effective. Oversaw 4 product launches and was on the M&A team for three transactions. • Responsible for Contact Relationship Management (CRM) database administration, training, reporting, forecasting and maintenance of ACT! and Prophet similar to Salesforce and Zoho.• Media planning for print and digital placement of content.• Developed global communications plan and managed budgets. • Created press releases and networked with industry contacts to maximize exposure in trade publications.• Coordinated with key stakeholders, product management, and technical staff to create user-centric content in the form of application notes, white papers, technical notes, webinars, newsletters, brochures, and email campaigns. • Directed contract graphic designers, printers and exhibit staff to create compelling market-centric content.• Supervisory responsibilitiesPromoted to Director of Marketing after demonstrating a strong ability to work remotely and to deliver positive Marketing ROI.

Responsible for promoting executive education programs at the School of Hotel Administration utilizing strategic and tactical marketing initiatives. Developed relationships with boutique General Managers as well as with corporate Human Resource groups. Maintained attendance levels while reducing costs during economic downturn by using lifetime value modeling.

Responsible for promoting Advion's technology and service business through electronic campaigns, direct mail, print and online advertising, public relations, event and tradeshow planning, and complete website presence including tracking and search engine optimization. Introduced first webinar, first user meeting, and first monthly newsletter - leading forms of quality lead generation.Responsible for tracking and reporting territory plans and quarterly forecasts as well as implementation of CRM (ACT!) for global sales and service teams. Oversaw website redesign projects to improve user interaction, conversion rates, download requests and registrations. Delicate balance of understanding user needs and complex company offering.Primary point of contact for global sales organization to ensure consistency and relevancy of messaging of products and services. Also responsible for lead generation support.Coordinated and executed market research with business development and product managers for product and service development.Promoted rapidly from entry-level to management due to strong work ethic, ability to tackle complex tasks and to work with all levels within the organization.

Utilized excel, access and BPCS software to analyze sales, and recommended inventory levels and marketing promotions of stock and national account amenities. Served as a project manager within an FDA regulated environment to present and to implement new amenity programs based on national account client requirements.