Amy Lyes Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

• Beca is one of Asia Pacific’s largest employee-owned professional services consultants, offering market leading advisory, engineering, design and delivery services across multiple global markets.Since transitioning.
• Led the refresh of Beca's Employee Shareholding SharePoint intranet site to make it more informative and easier to navigate for different internal audiences.
• Project managed industry award entries and developed an internal framework to facilitate a smoother and more efficient entry process.
• Delivered Beca’s 2019 Sustainability Report - planned, drafted & edited content, working with graphic design.
• Led the delivery of a communications campaign focused on increasing awareness of Beca's Technical Fellow role and positioning Fellows as thought leaders.
• Project managed Beca’s sponsorship of the INZ Building Nations 2022 conference.

Auckland, New Zealand

• Safe365 is an innovative health and safety system that enables businesses to assess, manage and improve their health and safety performance.Reporting to the Co-Founder / Director, I led the execution of a marketing.
• Positioned & promoted their one-of-a-kind product to better highlight USPs and customer benefits.
• Visual identity refresh: Modernised and extended the existing look and feel.
• Channels & collateral refresh: Applied new visual identity and messaging across all customer touchpoints.
• Equipped the sales team with a professional suite of brand assets & collateral.
• Refreshed and optimised key communications channels incl. website, email and social media.

Auckland, New Zealand

• Objective is a full-service outsourced marketing department for purpose-driven brands with aspirations to become market leaders. #marketingforgoodAs the dedicated Marketing Manager for several key clients (including.
• Planned fortnightly sprints - assessing resource requirements, timing and costs, mapping out and delegating tasks in line with the quarterly plan.
• Managed and briefed marketing teams (incl. coordinators, designers, specialists, developers, video agencies).
• Delivered monthly reporting on budget and performance using Google Analytics.
• Nurtured client and supply partner relationships.As Objective’s first Marketing Manager I also played a pivotal internal leadership role - helping to realise the Founder’s vision, co-create company culture, and pave.
• Defined core values, purpose, vision and mission statements, brand positioning and messaging.

Auckland, New Zealand

• Chelmer is a leading wealth technology company, providing software solutions to financial institutions across Asia Pacific.Reporting to the CEO, I led the development and implementation of the marketing strategy & plan.
• Strategic foundations - target audience analysis, competitor review, brand positioning.
• Developed key messaging - brand and product levels.
• Positioned and promoted the software product and team member expertise to build trust and credibility - via case studies, team profiles, thought-leadership, PR and highly personalised direct marketing.
• Equipped Chelmer with a modern and professional brand identity and online presence. This included a new website and refreshed LinkedIn company page and team member profiles.
• Led the creation, application and launch of a modern, distinctive and meaningful new brand name and visual identity for Chelmer’s software suite - ‘Myriad’.

Auckland, New Zealand

• Promoted to Advisor, I continued to support various internal and external communications campaigns across the business. Other key projects included:
• Partnered with Beca’s global Buildings business-line to build awareness in growth markets, by showcasing innovations and major projects, and positioning technical experts as thought-leaders.
• Communications lead for Christchurch - a priority growth region: Worked with the Regional Manager to profile local projects and community initiatives across digital channels and print media.
• Developed communications that positioned and profiled Beca as a brand committed to sustainability.

Auckland, New Zealand

• My first full-time marketing role after graduating University. I supported various external campaigns to help maintain client loyalty, and build brand awareness and credibility in target markets across Asia Pacific. I.
• Project managed two annual conferences, attended by 150 leaders across Beca.
• Supported launches of: Beca’s new service offerings (Design Practice and Health Advisory), thought-leadership platform and website.
• Negotiated conference sponsorship deals, pitched and profiled speakers, supported speakers with their presentations.
• Project managed industry award entries, edited submissions and profiled wins.
• Created various content and collateral profiling Beca’s technical expertise, thought-leadership, projects, services, sponsorships and sustainability initiatives.

Auckland, New Zealand

Academic Consulting offers a range of academic and research services to students, academics and other researchers including training, data analysis and writing, research advice and proofreading and formatting. My role included transcription, document formatting, referencing, NVivo data analysis, drafting website content and blog posts, managing the company.

Auckland, New Zealand

While completing my Masters degree, I assisted lecturers with the administration and marking of assignments for a Level 3 marketing paper (Marketing Strategy), and marking exams for a Level 1 marketing paper (Principles of Marketing).I was also selected to support a research project on ‘hybrid innovation’ in New Zealand, which investigated new models of.

Auckland, New Zealand

Xact Software are leading providers of CRM software solutions to SMEs. I provided part-time marketing and administrative support to the team, including developing website and social media content, proofreading marketing materials, and CRM database maintenance.

Master Of Business Studies (Mbs), Marketing, Distinction

Activities and Societies: GO Innovate Competition, Innovation Steering Group Sub-CommitteeThesis: Using cause-related events to fulfil the.

Bbs (Hons), Marketing, First Class Honours

Activities and Societies: ASA Women's Welfare Representative, Uni Guide, Class Advocate, Business Dr CompetitionResearch Report: Social.