Amy Lyes Email and Phone Number
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Amy Lyes personal email
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I’m a versatile marketing and communications manager with 9 years of experience across in-house, agency and freelance roles. Focused on the B2B realm, I’ve worked with engineering, technology, and professional services organisations to successfully build brand equity, launch new products and services, raise capital, and nurture stakeholder relationships.I have a well-rounded understanding of the marketing ecosystem, and a knack for crafting and executing impactful marketing and communications plans. What drives me is seeing best-in-class products and services deliver exceptional value and delight customers.My Approach:🌟 Striving for Excellence: I seek to transform ordinary into extraordinary, with a keen eye for detail and deep appreciation for quality. 📊 Creating Order: I aim to deliver simplicity, clarity and efficiency in processes and outputs.🏁 Steadfast Resolve: I persevere and problem-solve to see projects through and across the finish line.🤲 Collaborative Team Spirit: I take time to support and set others up to succeed, and enjoy leveraging individual talents to devise creative solutions.🤝 Building Authentic Relationships: I achieve this by being consistently reliable, trustworthy and empathetic. In Marketing this translates to:• Straightforward solutions• Thoughtful, meticulous planning• Reliable, efficient execution• Seamless, impactful brand interactions• Exceptional customer experiencesOn a personal level I’m down-to-earth, fun-loving and open-minded. Outside of work you'll find me salsa dancing, Zwifting or learning a language.Feel free to reach out if there’s anything I can assist you with!
Genesis
View- Website:
- genesisenergy.co.nz
- Employees:
- 935
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Internal Communications SpecialistGenesis Dec 2023 - PresentAuckland, New Zealand
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Marketing & Communications ContractorBeca Jan 2018 - Jun 2023Auckland, New ZealandBeca is one of Asia Pacific’s largest employee-owned professional services consultants, offering market leading advisory, engineering, design and delivery services across multiple global markets.Since transitioning into independent contracting, I've continued working with Beca on various projects and campaigns, in addition to supporting the team with content development. Key projects & achievements:• Led the refresh of Beca's Employee Shareholding SharePoint intranet site to make it more informative and easier to navigate for different internal audiences.• Project managed industry award entries and developed an internal framework to facilitate a smoother and more efficient entry process. • Delivered Beca’s 2019 Sustainability Report - planned, drafted & edited content, working with graphic design.• Led the delivery of a communications campaign focused on increasing awareness of Beca's Technical Fellow role and positioning Fellows as thought leaders.• Project managed Beca’s sponsorship of the INZ Building Nations 2022 conference. • Created Beca’s foundational overview brochure and a customisable insert to profile specific offerings. -
Safe365 Marketing ManagerObjective Aug 2021 - Jan 2023Auckland, New ZealandSafe365 is an innovative health and safety system that enables businesses to assess, manage and improve their health and safety performance.Reporting to the Co-Founder / Director, I led the execution of a marketing strategy and plan that helped Safe365 build brand awareness and credibility, and improve customer acquisition.Key projects & achievements:• Positioned & promoted their one-of-a-kind product to better highlight USPs and customer benefits.• Visual identity refresh: Modernised and extended the existing look and feel.• Channels & collateral refresh: Applied new visual identity and messaging across all customer touchpoints.• Equipped the sales team with a professional suite of brand assets & collateral.• Refreshed and optimised key communications channels incl. website, email and social media.• Delivered education-based content and customer stories.• Launched new product ‘Qualify365’ via a targeted acquisition campaign, leveraging Google ads, social media and email channels. -
Marketing Manager & Team LeadObjective Jun 2018 - Jan 2023Auckland, New ZealandObjective is a full-service outsourced marketing department for purpose-driven brands with aspirations to become market leaders. #marketingforgoodAs the dedicated Marketing Manager for several key clients (including Safe365, Chelmer, New Zealand Coastal Seafoods and Matū), I led the development and execution of marketing plans, managing the full mix of marketing activity, team resource, tech, budgets and stakeholders:• Planned fortnightly sprints - assessing resource requirements, timing and costs, mapping out and delegating tasks in line with the quarterly plan.• Managed and briefed marketing teams (incl. coordinators, designers, specialists, developers, video agencies).• Delivered monthly reporting on budget and performance using Google Analytics.• Nurtured client and supply partner relationships.As Objective’s first Marketing Manager I also played a pivotal internal leadership role - helping to realise the Founder’s vision, co-create company culture, and pave the way for future crew members:• Defined core values, purpose, vision and mission statements, brand positioning and messaging. • Established best practice operational processes and delivery standards.• Shaped service offerings and set pricing.• Supported recruitment and led new crew member onboarding and training.
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Chelmer Marketing ManagerObjective Jun 2018 - Jan 2023Auckland, New ZealandChelmer is a leading wealth technology company, providing software solutions to financial institutions across Asia Pacific.Reporting to the CEO, I led the development and implementation of the marketing strategy & plan that helped Chelmer facilitate growth by boosting brand reputation and strengthening high-value client partnerships.Key projects & achievements: • Strategic foundations - target audience analysis, competitor review, brand positioning. • Developed key messaging - brand and product levels.• Positioned and promoted the software product and team member expertise to build trust and credibility - via case studies, team profiles, thought-leadership, PR and highly personalised direct marketing.• Equipped Chelmer with a modern and professional brand identity and online presence. This included a new website and refreshed LinkedIn company page and team member profiles.• Led the creation, application and launch of a modern, distinctive and meaningful new brand name and visual identity for Chelmer’s software suite - ‘Myriad’.• Developed collateral that enabled the sales team to deliver highly-personalised presentations & proposals.
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Marketing & Communications AdvisorBeca Feb 2017 - Jun 2017Auckland, New ZealandPromoted to Advisor, I continued to support various internal and external communications campaigns across the business. Other key projects included:• Partnered with Beca’s global Buildings business-line to build awareness in growth markets, by showcasing innovations and major projects, and positioning technical experts as thought-leaders.• Communications lead for Christchurch - a priority growth region: Worked with the Regional Manager to profile local projects and community initiatives across digital channels and print media.• Developed communications that positioned and profiled Beca as a brand committed to sustainability.
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Marketing & Communications CoordinatorBeca Oct 2014 - Jan 2017Auckland, New ZealandMy first full-time marketing role after graduating University. I supported various external campaigns to help maintain client loyalty, and build brand awareness and credibility in target markets across Asia Pacific. I also delivered internal communications focused on keeping Beca’s global team of 3000+ informed and inspired, and equipped to cross-sell services.Key projects & achievements:• Project managed two annual conferences, attended by 150 leaders across Beca. • Supported launches of: Beca’s new service offerings (Design Practice and Health Advisory), thought-leadership platform and website.• Negotiated conference sponsorship deals, pitched and profiled speakers, supported speakers with their presentations.• Project managed industry award entries, edited submissions and profiled wins.• Created various content and collateral profiling Beca’s technical expertise, thought-leadership, projects, services, sponsorships and sustainability initiatives.
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Research Services AssistantAcademic Consulting Ltd Dec 2013 - Sep 2014Auckland, New ZealandAcademic Consulting offers a range of academic and research services to students, academics and other researchers including training, data analysis and writing, research advice and proofreading and formatting. My role included transcription, document formatting, referencing, NVivo data analysis, drafting website content and blog posts, managing the company Twitter account, creating flyers and business cards, and coordinating branded promotional items. -
Academic AssistantMassey University Feb 2012 - Nov 2013Auckland, New ZealandWhile completing my Masters degree, I assisted lecturers with the administration and marking of assignments for a Level 3 marketing paper (Marketing Strategy), and marking exams for a Level 1 marketing paper (Principles of Marketing).I was also selected to support a research project on ‘hybrid innovation’ in New Zealand, which investigated new models of innovation occurring at the nexus of technological and social innovation. -
Marketing AssistantXact Software Solutions Ltd Oct 2011 - Feb 2012Auckland, New ZealandXact Software are leading providers of CRM software solutions to SMEs. I provided part-time marketing and administrative support to the team, including developing website and social media content, proofreading marketing materials, and CRM database maintenance.
Amy Lyes Skills
Amy Lyes Education Details
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Distinction
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First Class Honours
Frequently Asked Questions about Amy Lyes
What company does Amy Lyes work for?
Amy Lyes works for Genesis
What is Amy Lyes's role at the current company?
Amy Lyes's current role is Communications & Marketing Manager.
What is Amy Lyes's email address?
Amy Lyes's email address is am****@****ail.com
What schools did Amy Lyes attend?
Amy Lyes attended Massey University, Massey University.
What are some of Amy Lyes's interests?
Amy Lyes has interest in Social Media, Food, Children, Cross Sector Collaboration, Snowboarding, Environment, Dancing, Education, Music, Human Rights.
What skills is Amy Lyes known for?
Amy Lyes has skills like Marketing, Qualitative Research, Social Media, Content Marketing, Content Strategy, Marketing Communications, Copywriting, Project Management, Editing, Proofreading, Integrated Campaign Planning, Content Management Systems.
Who are Amy Lyes's colleagues?
Amy Lyes's colleagues are Rob Solomon, Hillary Liang, Julie Kelly, Andrea Gerrard, Lucy Morris, Craig Brown, Genesis Limited.
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