Amy Mason Email and Phone Number
Amy Mason work email
- Valid
Amy Mason personal email
WHO I AMHi, I'm Amy! I'm passionate about combining creativity, strategic thinking, consumer and data insights to produce exponential results. In my free time I enjoy coaching a state championship high school girls lacrosse program, playing volleyball / indoor soccer and baking sweet treats for my family and friends! WHAT I DOI have worked for Adidas for over a decade and have been consistently promoted, starting as an assistant product manager to product manager, senior product manager, and now as a director of merchandising – adidas Team Sports. In my most current role, I lead a team of merchandising managers across multiple sports and licensed categories to drive sales and maximize growth. I've been described as a trusted and respected leader who is not afraid to jump in and contribute to the team when times get tough and workload is great. SELECTED ACHIEVEMENTS• Mentored senior merchandising manager in leadership capabilities and business decisions, developing her ability to build a seasonal business plan, reduce range offering, and produce $128M in revenue.• Generated growth of NCAA Sideline and Training assortments from $28M to $55M in two years by connecting Hero to Halo product stories from NCAA to high school Team Sports market.• Leveraged insights to bring new tight franchise to life in NA Market seeing a 346% YOY increase.• Collaborated with internal partners to create adidas Team Sports sku KPIs which reduced the article offering by 89%, increased operating margin and averaging selling price between 2019 and 2022.
Adidas
View- Website:
- adidas.com
- Employees:
- 75612
-
Global Director Basketball Apparel – Inline, Accessories, Ncaa And PartnershipsAdidasLos Angeles, Ca, Us
-
Global Category Director Basketball & Originals Apparel - Ncaa & PartnershipsAdidas Aug 2022 - PresentHerzogenaurach, Bavaria, De
-
Director Of Merchandising - Adidas Team Sports, Ncaa & NhlAdidas Apr 2019 - Nov 2022Herzogenaurach, Bavaria, De• Lead a team of seven Merchandising Managers with diverse skill sets across eleven team sports and two licensed partnerships (NCAA & NHL) with direct and indirect reporting relationships. • Guided a team of merchandisers to establish an end-to-end go-to-market process combining brand milestones and improved sales tools across the team sports, NCAA & NHL licensed channels that resulted in increased bookings YOY. • Collaborated with internal partners to create adidas Team Sports sku KPIs which reduced the article offering by 89%, increased operating margin and averaging selling price between 2019 and 2022.• Co-created 2022-2025 adidas Team Sports Strategic Business Plan across eight strategic sport categories with cross-functional partners to set market and financial growth targets. • Mentored Senior Merchandising Manager in leadership capabilities and business decisions, developing her ability to build a seasonal business plan, reduce range offering, and produce $128M in revenue.
-
Senior Merchandise Manager - Ncaa LicensedAdidas Jun 2017 - Apr 2019Herzogenaurach, Bavaria, De• Generated growth of NCAA Sideline and Training assortments from $28M to $55M in two years by connecting Hero to Halo product stories from NCAA to high school Team Sports market.• Managed a merchandising team responsible for a $5M NCAA licensed graphics business, providing coaching, business development and strategic direction. • Spearheaded a Sku efficiency analysis project inclusive of synthesizing historical sales and sell through data that resulted in reducing a range of 30.6K models by 50% YOY from 2017 through 2019.• Collaborated with the Operations and Collateral teams to introduce digital catalogs to the team sports and licensed sales forces for the first time.
-
Senior Product Manager - Women'S TrainingAdidas Apr 2017 - Jun 2017Herzogenaurach, Bavaria, De• Championed creation of a new Versatile Female Athlete consumer profile & accompanying product ranges while considering market trends, price points and consumer expectations that drove category and market share growth. • Partnered with Global counterparts and Category Director to create a North American Market long term category plan and product strategy across tights, tanks, shorts, t-shirts, and bras franchises that aligned with key brand initiatives. • Leveraged account and consumer insights to bring a new tight franchise to life in the North American Market seeing a 346% YOY business increase.• Managed, trained, and developed a young team of assistant marketing managers and summer interns in product excellence.
-
Product Manager - Women'S TrainingAdidas Jun 2013 - Apr 2017Herzogenaurach, Bavaria, De• Worked with the adidas futures team and NC State University to ideate and innovative the materials and fit of women's sports bras based on consumers insights and lab research. • Worked with the merchandising team to create a product plan assortment for various distribution channels based on financial targets, account feedback, and consumer needs. • Co-created Women’s Training brand communications plan for first time in NA Market history.• Managed product creation systems, including MP (creation), DMT (creation), RMA (creation/development), and FLEX (development forward) to ensure high-level data integrity.
-
Product Manager/Merchandising - Us Team Sports / Ncaa / Usa GymnasticsAdidas Oct 2011 - Jun 2013Herzogenaurach, Bavaria, De• Directed end-to-end creation and sell-in process of ten sports ranges totaling $28M annually, briefing in products, ushering products through design/development stages, creating presentations, and ordering samples for sales meetings.• Created process to streamline NCAA promo product approval and receipt.• Collaborated with internal and 3rd party teams to bring to life USA Gymnastics Olympics uniforms for 2012 Olympics.
-
Assistant Product Manager/Merchandising - Us Team SportsAdidas Mar 2007 - Sep 2011Herzogenaurach, Bavaria, De• Procured systems and product creation process for ten US Sports. • Managed NY Yankees off-field product at a promo level.
-
Game ManagerUniversity Of Notre Dame Jun 2006 - Mar 2007Notre Dame, In, Us -
Asst. Equiment Room ManagerUniversity Of Notre Dame Jun 2005 - Mar 2007Notre Dame, In, Us
Amy Mason Education Details
-
Saint Mary'S CollegeElementary Education/ History
Frequently Asked Questions about Amy Mason
What company does Amy Mason work for?
Amy Mason works for Adidas
What is Amy Mason's role at the current company?
Amy Mason's current role is Global Director Basketball Apparel – Inline, Accessories, NCAA and Partnerships.
What is Amy Mason's email address?
Amy Mason's email address is am****@****oup.com
What schools did Amy Mason attend?
Amy Mason attended Saint Mary's College.
Who are Amy Mason's colleagues?
Amy Mason's colleagues are Akif Bağcı, Алишер Жумамуратов, Ranju Gurung, Emily Moyer, Stuart Morbey, سمير سعيد, Mansour Mamedoff.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial