I provide marketing and social media strategy and execution for both for-profit and non-profit organizations.

Full time: November 2018 - June 2020; Contract: July 2020 - December 2021I served as the account lead directing marketing and digital strategy and execution for multiple clients in placemaking and community development across the country.

I directed integrated marketing campaigns featuring social, earned and owned media.• Responsible for communication strategy, planning, execution, optimization and evaluation • Developed campaigns featuring social media (both organic and paid), public relations, influencer marketing, content marketing, digital marketing, external and internal communications, multicultural marketing, community relations/outreach and events• Partnered with paid media team to develop, execute and measure converged media campaigns• Partnered with C-suite and marketing leadership to ensure campaign success• Co-directed integrated communications department of 10; directly managed and mentored five staff members• Participated in new business cultivation• Clients: Colorado Department of Public Health and Environment, Sharp HealthCare, Colorado Lottery, WhiteWave Foods (Silk Dairy-Free Yogurt Alternative, Nutchello), Colorado Crisis Services, Odell Brewing Company and Dispatch Health

I conducted brand planning and primary research, crafted brand strategy, developed messaging platforms and materials, oversaw creative development, and managed client relations for national and regional non-profit clients in education, healthcare and legal research.

I managed the strategic planning, marketing, and execution of product sales through a network of more than 1,200 community partners, which was the largest source of revenue for this international, non-profit, social enterprise.

I directed marketing communications supporting the University of Colorado’s $1.5 billion fundraising campaign. I managed a team of marketing professionals to develop and execute compelling campaigns, traditional and digital materials, and messaging for major advancement initiatives across the four-campus system.

I led brand strategy and integrated marketing communication campaigns to build brand identity, grow consumer preference, increase sales/market share and positively change behavior for B2C and B2B clients.• Served as lead on client business and managed multiple clients concurrently• Conducted strategic planning, market research and competitive analysis• Directed brand strategy and positioning, crafted brand platforms and key messaging, and created brand migration plans• Developed and executed national, regional and local integrated marketing communications campaigns featuring paid, earned, social and owned tactics • Responsible for P&L, multimillion-dollar client budgets and optimizing both agency and client ROI• Co-directed account department of 12; supervised and mentored account staff• Served on management team that directed operational, financial and personnel decisions• Participated in new business cultivation; lead pitches and authored proposals• Clients: Westwood College/Alta Colleges, University of Colorado Hospital, Children's Hospital Colorado, Mental Health Center of Denver, BlueCross BlueShield of WY, The Colorado Trust, Smoke-free Colorado, Colorado Department of Public Health and Environment, Globus Family of Brands, Hunter Douglas, Tri-State G&T, Colorado Springs Utilities, TCF Bank, D.R. Horton, Wonderland Homes, Gray Line Worldwide, Colorado Department of Human Services, Colorado Department of Transportation, RTD, Air Care Colorado, Clyfford Still Museum, Denver Zoo and Denver Center Theatre Company

I managed marketing communications and development projects to increase support for the Colorado division of Special Olympics.

I designed, directed and managed CU-Boulder’s community relations and outreach programs. I was responsible for program implementation and promotion throughout the state, employee volunteer solicitation and coordination, special event planning and implementation, and budget planning/management.