• Spearheaded the rebranding and successful launch of a SaaS product, leading to a significant increase in brand awareness and user engagement.• Developed and executed growth marketing initiatives, resulting in a substantial rise in user acquisition and retention.• Co-led user research initiatives to inform the product roadmap, ensuring alignment with market needs and customer expectations.• Strategized and managed B2B communications, operationalizing community activities to promote engagement and product adoption.

• Oversee 2 strategic partnerships and co-lead marketing strategies, increasing Level Ex’s dermatology audience by 25%.• Present status updates, strategy planning, and department outcomes to executive leadership each week.• Generate marketing collateral and social media content using Ninja Cat, Tableau, HubSpot, Canva, Adobe Illustrator.• Create community content calendars and engagement strategies (Facebook, Instagram, Twitter, blog, and newsletter).• Optimize advisor utilization and budgeting across departments to generate monthly utilization and spending reports.• Coordinated the first advisory board meeting for 55 medical advisors (physicians, PA's, NP's, PharmD's).• Organized 2 community events for Level Ex’s dermatology conferences in Q1 2022.• Designed a process to optimize the onboarding of new medical advisors.

• Managed digital media, engagement, and newsletter strategy for two online health communities reaching audiences of 12,000+ patients, caregivers, and medical professionals;• Recruited, developed, and managed two teams of 17-30 patient advocates;• Applied analytics tools to deliver a data-driven engagement, audience development, and SEO strategies to meet community and client goals; • First author on a peer-reviewed research abstract, 2021;• Co-lead the Rare Disease workgroup to drive cross-community growth;• Co-founder of employee-led Diversity, Equity, and Inclusion committee.

• Provided thought-leadership, program development, and advanced business strategies for all Southwestern, PA territories;• Project lead for website redesign and launch, wrote original content, liaised between the contracting firm and executive leadership, and maintained an online presence for the company's brand to engage with users and strengthen customer relationships;• Developed training programs and engaged key stakeholders to expand community outreach efforts;• Created new programs to reach new constituents and forged new partnerships to provide more services to patients and caregivers;• Managed recruitment, retention, and evaluation of volunteer programs to meet a 5% monthly quota, approximately 175 volunteer hours per month.

∙ Led the company’s most robust volunteer program, managing approximately 375 volunteers, 1200 volunteered hours per month; • Designed the educational programming for volunteers, staff, stakeholders, and the general public via monthly training lectures, government and community-sponsored committees, and public speaking engagements. Topics included volunteerism, healthcare trends, advanced illness, unconscious bias, diversity & inclusion;• Served as the corporate representative for the volunteer department to spearhead digital upgrades, used analytics to inform decision-making, wrote original web content, and contributed to the website redesign.

• Oversaw the growth and promotion of community partnership projects to advance education and volunteerism, maintaining 5% Medicare regulation, approx. 250 volunteered hours per month; • Created and implemented strategic marketing plans to support the growth and expansion of company-wide objectives.

• Worked with multiple agencies across different sectors to influence decisions about volunteering, including recruitment and retention strategies;• Spearheaded overall vision and provided thought-leadership, in collaboration with a national partner, in the creation of a new program - Holy Family Service Corps; • A collaborative Development Department team member, contributing to the success of company-wide events, including the annual Golf Outing and Gala. Community engagement efforts had a strategic goal for fundraising. Submitted content for grant proposals and reports;∙ Led the Emerging Leaders Board, which had an annual fundraising goal.

• Director of the vocational department, including 2 community-based employment programs and a non-traditional day program for adults with developmental and intellectual disabilities for a national nonprofit organization;• Provided program development and oversight to 26 clients, supervised 30 employees, including 2 managers, and directly contributed to a 20% program expansion during tenure;• Served as an expert resource on person-centered planning, disability policy and made oversight recommendations at the state and national level.

• Started the School-to-Employment Program (STEP) in Pittsburgh based on the company’s national model after securing a grant through PNC Charitable Trust; • Wrote a funding proposal and won the state contract to expand STEP to serve more clients, creating a sustainable funding source for the new program;• Hired and supervised staff and recruited local school districts to participate in the program.