Amy Macaulay-Kim Email & Phone Number

Houston, Texas Area

La Grange, Texas

Chicago, IL

- Lead the company’s North American strategic and operational marketing initiatives, impacting a $23.8 Million (50.5%) increase in revenue - Introduced a complete strategic, metrics and analytics based, marketing plan with a pragmatic approach to 4 major technology groups, including launch plans and product lifecycle evaluations - Developed product.

- Established pragmatic marketing plans for 4 of the major global drilling solutions- Restructured marketing support for the sales process to include a just-in-time training program- Collaborated with a team to introduce a data-driven, solution based marketing approach for new product launches- Standardized the planning process for events, including.

- Launched a comprehensive marketing strategy and plan for Student-Athlete and Alumni involvement- Implemented a new database approach to easily store, access and communicate with target audiences

- Managed all marketing functions of a $100M company, including support of 14 worldwide branches, 25 distributors, and outside sales team of 40, directly impacting a 28% sales increase- Created the brand image of 10 product lines, including new product launches, through collateral and promotion- Planned a series of 16 events for 500 end users that aided in.

Mba, Marketing

Activities and Societies: - Elected Jones Student Association Officer - Social Chair; National Association of Women MBAs Vice President.

Bba, Marketing

Activities and Societies: - Class Council Chair of the Year, May 2004; Class of 2004 Social Chair; Member of Class Council Real World.