Amy Macaulay-Kim Email & Phone Number

Houston, Texas Area

La Grange, Texas

Chicago, Il

- Lead the company’s North American strategic and operational marketing initiatives, impacting a $23.8 Million (50.5%) increase in revenue - Introduced a complete strategic, metrics and analytics based, marketing plan with a pragmatic approach to 4 major technology groups, including launch plans and product lifecycle evaluations - Developed product marketing programs including target market development, value proposition and messaging, database management and CRM integration - Created a revenue based lead management program that resulted in a 20% increase in qualified leads and an organized approach to lead follow-up - Collaborated with global marketing team to establish branding guidelines and design concepts - Managed North American brand development, communication and awareness creating strategies for all technology groups including target market exhibition management, direct awareness campaigns, customer presentations and events, advertising and public relations activities increasing total reach by 38% - Restructured tradeshow and communication management plans to be strategically aligned with target industry events and publications’ editorial content - Established an inbound marketing approach to online marketing and communication efforts, including a complete redesign of the website, increasing web traffic by 19% - Created new target market focused collateral and customer centric content including product and industry specific brochures, advertisements, published articles, direct mail pieces, white papers and case studies

- Established pragmatic marketing plans for 4 of the major global drilling solutions- Restructured marketing support for the sales process to include a just-in-time training program- Collaborated with a team to introduce a data-driven, solution based marketing approach for new product launches- Standardized the planning process for events, including on-site customer events and facility tours

- Launched a comprehensive marketing strategy and plan for Student-Athlete and Alumni involvement- Implemented a new database approach to easily store, access and communicate with target audiences

- Managed all marketing functions of a $100M company, including support of 14 worldwide branches, 25 distributors, and outside sales team of 40, directly impacting a 28% sales increase- Created the brand image of 10 product lines, including new product launches, through collateral and promotion- Planned a series of 16 events for 500 end users that aided in a 30% specialty, high-margin product sales increase- Coordinated over 20 exhibitions through pre-show marketing, show logistics, and post-show lead follow up- Produced monthly newsletters, sales reports and research; maintained five databases; managed web content- Developed an integrated marketing plan, combining marketing and sales, to manage consistent customer messages

Mba, Marketing

Activities and Societies: - Elected Jones Student Association Officer - Social Chair; National Association of Women MBAs Vice President.

Bba, Marketing

Activities and Societies: - Class Council Chair of the Year, May 2004; Class of 2004 Social Chair; Member of Class Council Real World.