Amy Madden, Capm® Email & Phone Number

San Francisco, CA, US

• Contribute to the design of the global sales enablement program including sales arguments and strategies, persuasive artifacts, thought leadership, and training sessions
• Deliver the global sales enablement program to our North America, APAC, and EMEA stakeholders, with a responsibility for communications, quality assurance, consistency, and providing clear feedback on outputs
• Partner with Product Marketing, Product, and Partnerships teams to ensure consistency, collaboration, and high-quality outputs across the sales enablement process

Jacksonville, FL, US

• Designed, produced and implemented engaging and informative instructional videos, documentation and live training sessions for D&B's sales and marketing solutions
• Coordinated with internal partners globally to conduct needs analysis based on solution, audience and desired outcomes; and translated the findings into actionable items
• Managed administration of D&B's online Client Learning Center, which is powered by the Thought Industries learning management system

San Mateo, CA, US

• Lattice Engines was acquired by Dun & Bradstreet in July 2019.
• Created, organized, managed and maintained enablement assets – such as decks, live trainings, guides and videos – to be used internally and in direct customer-facing conversations
• Onboarded D&B Lattice (now D&B Rev.Up) platform users through live trainings, certifications, webinars and self-serve enablement programs
• Partnered with cross-functional teams to identify and communicate best practices; gather feedback; identify user adoption trends; and prioritize input from the field

Austin, Texas, US

• Defined content strategy, monitored messaging for consistent voice and developed copy for multiple communication channels
• Developed strategies to scale automated marketing
• Created and managed email campaign strategy and success metrics in Marketo
• Utilized Kentico content management system to develop and maintain website content
• Worked collaboratively with agency, operations, compliance, IT and other departments to ensure successful implementation, adoption and communication of credit union programs and campaigns

Austin, Texas, US

• Created and maintained content for numerous outlets including but not limited to campaigns, web pages, social media, email marketing via Marketo, blog articles and press releases
• Assisted with management of website content via Kentico content management system
• Partnered with other departments, agency and creative resources in the execution of content for campaigns, events, product launches and more

• Utilized Mindbody Online to sign students in to classes, conduct transactions and more
• Prepared studio for heated, warmed, non-heated, vinyasa and hatha classes
• Answered calls, took messages and interacted with students to ensure satisfaction, provide answers to questions and offer assistance as needed
• Maintained studio cleanliness

Stamford, CT, US

• Created, updated, copyedited and maintained content for the Spectrum News Austin and San Antonio websites as well as social media accounts, including Facebook and Twitter
• Consulted on digital strategies and tracked analytics and trends for all digital platforms
• Enhanced coverage for various digital platforms by adding additional web content to stories and creating web-exclusive content
• Helped facilitate the switch to a new content management system, Adobe CQ5, as well as the June 2014 launch of the San Antonio website, sanantonio.twcnews.com

Stamford, CT, US

• Uploaded web content to the local news station's website
• Wrote stories, summaries and blurbs for the website
• Completed projects assigned by web producers

San Antonio, TX, US

• Performed assigned duties while maintaining a high level of efficiency in a fast-paced environment
• Assisted customers as needed
• Aided in maintaining store safety and cleanliness

• Wrote articles for the website and print edition of the Alcalde, the University of Texas’ alumni magazine
• Uploaded formatted content to the magazine’s website
• Conducted interviews
• Maintained social media accounts, including Pinterest, Twitter and Tumblr
• Transcribed interviews
• Pitched story ideas

Stamford, CT, US

• Uploaded web content to YNN’s website
• Wrote stories, summaries and blurbs for the website
• Shadowed reporters on various assignments, including court cases, press conferences and event coverage
• Wrote VOSOTs, shot B-roll and edited video

US

• Wrote and edited headlines and articles for the bimonthly newspaper that serves more than 50,000 residents in Atascocita, Humble and Kingwood, Texas
• Interviewed subjects
• Photographed events for articles

Bachelor'S Degree, Journalism

Sales Enablement Certified

Education record