Amy Madden, Capm® Email & Phone Number

San Francisco, Ca, Us

• Contribute to the design of the global sales enablement program including sales arguments and strategies, persuasive artifacts, thought leadership, and training sessions • Deliver the global sales enablement program to our North America, APAC, and EMEA stakeholders, with a responsibility for communications, quality assurance, consistency, and providing clear feedback on outputs• Partner with Product Marketing, Product, and Partnerships teams to ensure consistency, collaboration, and high-quality outputs across the sales enablement process

Jacksonville, Fl, Us

• Designed, produced and implemented engaging and informative instructional videos, documentation and live training sessions for D&B's sales and marketing solutions • Coordinated with internal partners globally to conduct needs analysis based on solution, audience and desired outcomes; and translated the findings into actionable items• Managed administration of D&B's online Client Learning Center, which is powered by the Thought Industries learning management system

San Mateo, Ca, Us

Lattice Engines was acquired by Dun & Bradstreet in July 2019.• Created, organized, managed and maintained enablement assets – such as decks, live trainings, guides and videos – to be used internally and in direct customer-facing conversations• Onboarded D&B Lattice (now D&B Rev.Up) platform users through live trainings, certifications, webinars and self-serve enablement programs• Partnered with cross-functional teams to identify and communicate best practices; gather feedback; identify user adoption trends; and prioritize input from the field

Austin, Texas, Us

• Defined content strategy, monitored messaging for consistent voice and developed copy for multiple communication channels• Developed strategies to scale automated marketing• Created and managed email campaign strategy and success metrics in Marketo• Utilized Kentico content management system to develop and maintain website content• Worked collaboratively with agency, operations, compliance, IT and other departments to ensure successful implementation, adoption and communication of credit union programs and campaigns

Austin, Texas, Us

• Created and maintained content for numerous outlets including but not limited to campaigns, web pages, social media, email marketing via Marketo, blog articles and press releases• Assisted with management of website content via Kentico content management system• Partnered with other departments, agency and creative resources in the execution of content for campaigns, events, product launches and more

• Utilized Mindbody Online to sign students in to classes, conduct transactions and more• Prepared studio for heated, warmed, non-heated, vinyasa and hatha classes• Answered calls, took messages and interacted with students to ensure satisfaction, provide answers to questions and offer assistance as needed• Maintained studio cleanliness

Stamford , Ct, Us

• Created, updated, copyedited and maintained content for the Spectrum News Austin and San Antonio websites as well as social media accounts, including Facebook and Twitter• Consulted on digital strategies and tracked analytics and trends for all digital platforms• Enhanced coverage for various digital platforms by adding additional web content to stories and creating web-exclusive content• Helped facilitate the switch to a new content management system, Adobe CQ5, as well as the June 2014 launch of the San Antonio website, sanantonio.twcnews.com

Stamford , Ct, Us

• Uploaded web content to the local news station's website• Wrote stories, summaries and blurbs for the website• Completed projects assigned by web producers

San Antonio, Tx, Us

• Performed assigned duties while maintaining a high level of efficiency in a fast-paced environment• Assisted customers as needed• Aided in maintaining store safety and cleanliness

• Wrote articles for the website and print edition of the Alcalde, the University of Texas’ alumni magazine• Uploaded formatted content to the magazine’s website• Conducted interviews• Maintained social media accounts, including Pinterest, Twitter and Tumblr• Transcribed interviews• Pitched story ideas• Edited proofs

Stamford , Ct, Us

• Uploaded web content to YNN’s website• Wrote stories, summaries and blurbs for the website• Shadowed reporters on various assignments, including court cases, press conferences and event coverage• Wrote VOSOTs, shot B-roll and edited video

Us

• Wrote and edited headlines and articles for the bimonthly newspaper that serves more than 50,000 residents in Atascocita, Humble and Kingwood, Texas• Interviewed subjects• Photographed events for articles

Bachelor'S Degree, Journalism

Sales Enablement Certified

Education record