Amy Maley Email & Phone Number

Belen, Nm , Us

Belen, Nm , Us

PGC Basketball teaches players to "Think The Game," resulting in athletes equipped for leadership both on and off the court.

Miramar, Fl, Us

Miramar, Fl, Us

Miramar, Fl, Us

►Launched new brand identities for both Monogram Residential Trust (REIT) and Monogram Apartment Collection (property management company)►Guided creative positioning for nine development communities emerging in a twelve month period►Defined corporate brand standards and guidelines for both B2B and B2C identities►Created strategies for increasing visibility of the company and property portfolio►Implemented analytic evaluation of all advertising sources to identify best performing resources►Developed new internal and external partnerships to enhance the resident experience throughout the portfolio of luxury apartment communities

Addison, Texas, Us

►Joined Behringer Harvard Residential while the organization prepared for the transition to self-management (as Monogram Residential Trust)►Assisted with implementation of the new corporate brand identity.►Worked in partnership with Senior Leadership to begin creating the "voice" of an entirely new brand in multifamily real estate.

Miramar, Fl, Us

► Strategic role tasked with introducing new corporate identity and enhancing the customer experience for a growing SaaS company dedicated to the multifamily/apartment industry.►Defined core messaging and hierarchy for corporate brand and individual products, including sales collateral and presentations, trade show displays, advertising and training curriculum and materials.►Responsible for the creation, development and management of Regional Account team that provides customer support and training in the field.►Provide structure and support for sales organization including sales meetings, CRM roll-out and weekly national sales calls.

Campbell, Ca, Us

► Established a marketing effort for a growing internet software company targeting the multifamily industry► Developed basic marketing infrastructure including sales collateral, trade show exhibits and consistent product message► Provided product management oversight for the company's website and ad distribution product line► Updated corporate brand identity, including a major website update with a streamlined message, more contemporary design and well-planned SEO tactics► Corporate website experienced a 49% increase in NEW visits and a 64% increase in pageviews for the nine month period following the site re-launch

Us

► Responsible for marketing strategy, business development and sales of new homes in the greater San Francisco Bay Area, including branding, staging and marketing 18 new home communities► Trained, mentored, and led a sales team of 25 new home sales agents, including appointment setting, outbound cold calling, prospecting and management of new and prospective homeowners.► Despite the rapidly deteriorating real estate market of 2008, my team EXCEEDED sales projections by 12%, closing 404 homes on a projection of 360 in a saturated market► Created local division website and optimized search engine results to increase exposure of new homes► Orchestrated marketing efforts for the division, including the development of all model merchandising, marketing material and advertising campaigns and events.

Dallas, Tx, Us

► Accountable for marketing strategy and tactical execution for a portfolio of high profile new home communities, growing existing sales while launching new communities.► Partnered with lenders and financial institutions to provide financing options, while offering solutions for prospective home buyers on ways to purchase homes.► Analyzed business conditions and industry trends, identifying opportunities to expand sales by analyzing traffic and results for active neighborhoods to forecast future business.► Developed division branding campaign and community traffic generation campaigns to enhance company sales in the local market.

► Managed a Northern California Advertising publication targeting new construction housing developments (home builders)► Responsible for overall operations including business development, sales, marketing and production► Team met and exceeded weekly sales activity objectives and monthly revenue targets► Forged relationships with industry leaders by actively participating in the Home Builders Association, including serving on multiple councils and committees► Recognized as the 2002 Rookie of the Year by the Women's Council board of Directors for the Home Builders Association

Atlanta, Ga, Us

Dallas, Texas, Us

Singapore, Sg

Bba, Financial Planning

Bba, International Business

Education record