Amy Mangold Email & Phone Number

Evansville, IN, US

Evansville, Indiana, US

Henderson, Kentucky, US

• Evening News Anchor for WEHT/WTVW Eyewitness News serving the Tri-State area of southwestern Indiana, northwestern Kentucky and southeastern Illinois.
• Established relationships with listeners by providing news and/or information consistent with format, genre and targeted demographic audience.
• Collaborated with station leadership, writers and executive producers on news content and format.

Evansville, IN, US

• Generated demand for food and personal care products by implementing targeted marketing plans and sales training. Developed brand positioning and strategized appropriate communication channels for target audience.
• Implemented cohesive Food & Personal Care Division product marketing and sales training campaigns.
• Created and implemented integrated communication strategies (email, social, digital and print) to showcase a cohesive, strong product positioning for Food & Personal Care.
• Developed and delivered results-driven training and marketing plans to national sales teams for Food & Personal Care divisions.
• Evaluated and mapped previous digital and print marketing campaign process to identify areas of improvement to drive increased effectiveness.

• Developed strategy and executed action plans for all development, marketing and public relations functions. Oversight of the Marketing Director, providing direction and coaching for all marketing, events and membership.
• Identified process and reporting challenges in membership. Assembled a cross-functional team to remedy software and procedural concerns.
• Formulated strategic plans for development and marketing functions.
• Analyzed social media and initiated new strategies, implemented and evaluated performance.
• Evaluated and redesigned sponsorship structure to maximize revenue.
• Resurrected and improved “Making Tracks at Mesker,” a local advocacy effort for government officials, community leaders and potential partners.

Evansville, IN, US

• Inaugural Marketing Director for eight location library system. Built a marketing department, consisting of a five person staff, pioneering the use of social media, electronic newsletter delivery and email marketing.
• Championed and led the development of a new organizational vision, mission, core values, and brand for the Evansville Vanderburgh Public Library (EVPL).
• Systematized a formerly reactive public relations function at EVPL into a strategic marketing department by developing measurable goals, objectives and plans. Public relations metrics (TV, print and digital) increased.
• Collaborated with all levels of the organization to facilitate the training, understanding and adoption of all facets of the new brand
• Oversaw the development and launch of the EVPL To Go app
• Led the One Book One Community team, consisting of community leaders from a variety of organizations, in the planning and implementation of the annual author event

Evansville, IN, US

• Strategized, directed and evaluated all development and marketing functions for the $12 million agency. Managed the agency’s first capital campaign.
• Coached and led a department of three. Member of Senior Management staff.
• Exceeded philanthropic giving goals at Evansville ARC and implemented the agency’s first employee giving campaign, attaining a nearly 90% participation rate.
• Provided facilitation and direction for the Capital Campaign Committee - providing coordination of meetings, campaign information, campaign activities and educational opportunities.
• Developed stewardship and appreciation activities for ARC donors, volunteers and staff.

B.S., Management

Courses For Masters Degree, Communication

Certificate In Fundraising Management

Certificate In Nonprofit Executive Management

Brand Marketing Excellence Program