Over 28 years, PMG Group completed over 2000 projects of varying sizes and complexities in workplace strategy, landlord works, design and construction. From initial strategy, to design and project construction, PMG Group will work with you to create a commercial space that is extraordinary. Our growing team is made up of strategists, designers and specialist project managers - providing solutions across Australia and New Zealand.

Hub is one of Australia's largest privately owned network of office and coworking spaces. Leadership •Led a high-performing marketing team of 7 delivering creative, content, digital, communications and partnership activities for the business.•Managed marketing budget with excellent ROI and performance.•Key member of management and leadership team as stakeholder for marketing strategy; delivering data-driven insights. Worked closely with CXO, COO and CEO on branding strategy and growth planning.Marketing Strategy •Delivered a full-funnel, cross-channel marketing strategy with a focus on lead acquisition, developing brand strategy and B2B partnership development.•Managed content marketing and inbound strategy to drive acquisition via video, photography, podcasts, content partnership, earned and paid media.•Managed all relationships, budgets and contracts with external agencies.•Managed cross departmental projects including marketing automation, website development, customer journey mapping, new product development and branding for social impact initiatives.Achievements •Delivered brand and marketing strategy for successful funding rounds, and business growth from 3 locations to 15 locations in 5+ years.•Ensured Hub is one of the most premium and notable flexible workspaces in Australia attracting notable property clients.•Represented Hub on flexible workspace conference panels (speaking) and delivered property marketing workshops.

• Reported to owner & managing director, led team of 12 including sales, marketing and customer service team across retail and wholesale accounts• Managed all marketing strategy including content, sponsorships, media, partner engagement and advertising, website management and collateral• Delivered 30% growth YoY across eCommerce and B2B wholesale channels

• Managed all marketing strategy including inbound content, sponsorships, media, partner engagement, new product launches and advertising.• Delivered new eCommerce website for Australian B2C and B2B markets.• Managed sustainability initiatives, audits and B-certification process(twice) including achieving a Best for the World ranking 2017.

• Led corporate marketing strategy/planning and execution in B2B markets across UK and Europe including segmentation, CRM, research into new and emerging markets for SaaS and licensed products.• Developed ABM strategies for Scotland and European clients.• Worked closely with UK, European and US product managers to deliver product updates, and with sales managers to reach targets.• Management of company re-brand including new website, all collateral, logos and imagery, brand tone of voice and hierarchy.• Selected, managed and reviewed marketing suppliers and external agencies. Corporate and divisional budget responsibility and reporting.

• Coordinated marketing strategy for all software product launches including content strategy and inbound lead generation; whitepapers, webinars, blogs, customer roadshows and events.• Website content management (x2 websites) including SEO/SEM and PPC campaigns• Managed relationships with all marketing suppliers and external agencies• Developed and designed (in-house) all marketing collateral for software products• Monitored, reviewed and updated content for various marketing platforms; intranet, website, CRM.

• Delivered cross channel event marketing & promotions campaign for UK Government events including Homeland and Border Security 2009, National Transport Conference 2009, Criminal Justice Management 2010 & NHS Patient Safety Conference 2010.• Increased attendance at all events by 45% on previous year through outbound lead gen, campaigns and targeted telemarketing within pre-determined budgets.• Coordinated the design of all creative output & production for all marketing collateral and managed relationships with key media partners, sponsors & industry associations.

• Managed Point of Sale (POS) and other print deliverable activities for 180 Bupa retail branches across Australia• Supported Brand Manager with image library and ensuring consistent use of branded materials • Collaborated with acquisition and retention marketing teams on direct mail, events and experiential campaigns• Supported Head of Marketing and department with business itineraries, training courses, travel arrangements, conferences, meetings and social functions in line with budget • Managed day-to-day running of the marketing department - including stationery / supplies, Oracle financial system and expense processing, petty cash, and cabcharge reconciliation

• Managed all event communication and administration for clients, suppliers, sponsors and media • Led event and logistical management of the Country Week Expo, functions, seminars and other promotional activities• Designed company website • Coordinated communications plan including marketing, advertising, direct mail campaigns, internet marketing, sponsorship arrangements and media liaison• Supervised part-time staff, onsite event staff and volunteers