Amy Rice Email & Phone Number

Boston, Ma, Us

Framingham, Massachusetts, Us

• Built the corporate communications function, from mission to sales impact, instituting best practices and brand strategy to drive KPIs of awareness, preference and selection engagement• 2020 Sales Leadership Club recipient for contributions to global business growth goals and transformation across PR and executive communication disciplines • Drive executive communications for CEO strategy and Senior Staff across PR, Social Media, Content and Speaking on daily, monthly and quarterly basis• Lead a team of fifteen marketing professionals across PR, social media, speakers bureau and content marketing to accomplish transformation initiatives and grow brand awareness, lower sales cycle, increase efficiencies and build prospect pipeline• Created strategies for team to increase in brand awareness growth of 40% YOY increase in share of coverage and 25% YOY increase in social media engagement which drove demand for solutions through execution of integrated marketing strategies across all top of funnel functions

• Clients included PR agencies, small start-ups, publicly traded global organizations including Acronis, ASML, Jabra, Manhattan Associates, and Red Box• Translated complex Semiconductor technology, breaking it down to shape a new narrative that resonated across all internal, external and shareholder audiences• Collaborated with global companies across various PR and marketing tactics including media relations, events, sponsorships, sales kickoffs, content marketing to support business needs and strategic initiatives • Created integrating marketing framework for clients who had no foundation in integrated efforts; trained PR, marketing, and investor relations to audiences on how to leverage framework, created programs against framework and measured efforts to ensure results tie directly to business objectives • Managed sales kickoff for North America and Latin America sales teams including selecting site for Sales Kick Off, negotiating multi-million dollar contract, confirming agenda, drafting presentations for executive tracks, coordinated session breaks for team building and handled logistics for award dinner to close event

San Diego, Ca, Us

• Managed budgets of $5M+ across marketing and PR disciplines, tracking results and reporting ROI to key internal and external stakeholders • Led and mentored internal marketing team of four, and external crisis and PR agencies, ensuring each accomplished KPIs set to drive awareness and manage perception • Guided executives and team members through crisis communications plans to alleviate damage control• Spokesperson for broadcast, print and online interviews regarding subjects including crisis issues that threatened to stop the business and proactive PR narratives, such as Earth Day and iPhone debuts• Launched Earth Day digital marketing campaign focused on lead generation through radio, social, display and Out of Home, to build awareness while ascertaining conversion insights• Created corporate meeting presentations, internal memos, talking points and investor-facing decks for C-level staff quarterly• Created data-driven approach to measuring marketing results; developed analytical marketing dashboard that was used in executive staff meetings which was implemented as foundation for engineering and compliance reporting

London, England, Gb

• Supervised multiple teams of up to twelve, oversaw training, job development, KPI achievements and career path guidance through mentoring and individual coaching• Developed global and regional PR campaigns for public and privately held companies that aligned business and product roadmaps with a strategic communications program• Ensured client’s content was compliant to corporate messaging documents and upheld strict standards for accuracy and error-free material communicating with investor and stakeholders• Conducted media training for executives and C-level staff, creating messaging to ensure narratives appease investor, consumer and customer audiences • Developed social media programs to grow online communities, which bolstered lead generation and brand engagement by 25 % YOY• Participated in new business pitches and grew office from $1.2M in retained clients to $5.4M in two years

London, England, Gb

London, England, Gb

London, England, Gb