Amy Mccarthy Email & Phone Number

Mountain View, California, Us

Austin, Tx, Us

Run the Global Partner Marketing program with multiple GSIs such as: Accenture, PwC, TCS and LTI. Support global primary partners with co-marketing campaigns focused on developing programs to deliver Qualified Leads nurtured to Deal Registrations and Revenue. Responsibilities include:• Co-branded Content Development, Zilliant Data Sheet, Zilliant+Partner Data Sheets• Account Based Co-marketing Strategies by Verticals and Competitors• Multi-channel marketing: Social Media, PR, Paid Media• Account Mapping• Lead Tracking and Metrics• Zilliant Partner Website Re-design• Nurture Cadence • Regional Thought-Leadership Events

Palo Alto, California, Us

Developed global co-marketing programs with strategic partners to drive pipeline, visibility and brand recognition. Worked with both ISVs and SIs in the Composable space highlighting the value of moving to a Composable tech stack.

San Jose, California, Us

Manage a portfolio of Magento and Marketo Solution Partners and Tech Partner, PayPal, for co-marketing campaigns that drives Lead Gen and Revenue. Develop strategy for Top of Funnel Lead Gen, Nurture Programs and Middle of Funnel engagement to deliver Deal Registrations for the sales teams. Manage co-marketing funds. Pivoted to fully digital programs due to COVID, used Content Syndication, Digital Conference Sponsorships and Webinars for TOF leads. Developed MOF online events for more targeted, personalized approach with engaged leads. For example, two strategies of the 24 partners I managed:o Developed an online MOF Lunch & Learn Workshop for B2B Marketplaces with McFadyen, a Magento Solution Partner. TOF list generated from sponsorship of a digital Food & Beverage conference. Lunches delivered via UberEats, presentations from an Industry Analyst and Tech Partners. Outcome: 167 Registrations, 74 Attendees, resulting in 5 Deal Registrations o Hosted a MOF VIP Wine Tasting event for the Healthcare Vertical with LeadMD, a Marketo Solution Partner. TOF list generated from Content Syndication with Healthcare specific content for Marketing Automation. Outcome: 25 Registrations, 21 Attendees, resulting in 4 Deal Registrations

Fremont, California, Us

Develop the messaging, the sales tools, channel contacts, sales tracking, deliver a social media campaign and launch the sales effort for the product.

San Jose, Ca, Us

Build relationships with primary partners to develop Business Plans and Go to Market initiatives to drive mutual lead gen and revenue. Improved Salesforce tracking of leads for better forecasting metrics, created a tiered program to deliver higher value to engaged partners, formalized press release schedules, case study delivery, client webinars and Lunch and Learn sessions with partners to train AEs in TapClicks messaging.

San Jose, California, Us

Manage the primary Tech and Services Partners for Lead Gen, Revenue and Implementation Services. Assure their satisfaction with the partnership through high-touch relationship building, engagement with the Marketo sales teams, mutual Go to Market plans for Lead Gen. Track sales referrals through to closed deals. Manage and drive partnership value across joint sales, marketing, product, engineering, and solution development. Manage partner relationship success and satisfaction. Work with partner to develop joint solutions, marketing and sales plays that leverage partner technologies to differentiate offerings to the joint field teams. Manage partnership and sales engagement to goals of partner sales targets. Work with assigned partners to engage in proactive sales opportunity generation, pipeline management and deal closure. Track and manage all Tech and Services Partner engagement: training and collateral required, leads generated, revenue goals and attained numbers. Act as partner advocate when communicating internally with a view toward developing a partnership approach across all aspects of the business. Created a comprehensive Go-to-Market program for Cross-Sell and Net New revenue for Marketo’s ABM product with Technology and SI Partners. Goal of over $10M in Pipeline and $1M in ARR.

Emeryville, Ca, Us

Responsible for developing sales process and revenue through Lyris' agency partners in North America. Develop and grow Lyris’ channel, building strong, robust, lasting relationships that will propel our partner program forward. Establish productive, professional relationships with key personnel in partner accounts Ability to recruit, educate, and nurture their customers to achieve success Coordinate the involvement of company personnel, including support, service, technical and management resources, in order to meet partner performance objectives and partners’ expectations Meet assigned targets for profitable sales volume and strategic objectives in partner accounts Proactively lead a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship Proactively assesses, clarifies, and validates partner needs on an ongoing basis Sell through partner organizations to end users in coordination with partner sales resources Manage potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement Lead solution development efforts that best address end-user needs, while coordinating the involvement of all necessary company and partner personnel Ensure partner compliance with partner agreements Drive adoption of company programs among assigned partners Proactively recruit new qualifying partner agencies

San Francisco, Ca, Us

Responsible for recruitment, relationship development, and nurturing SugarCRM’s community of ISV & Technology Alliance partners and SugarExchange. Drive the SugarCRM brand into integrated technology partners, identify & drive high quality leads, and execute joint marketing campaigns. Experience in sales, alliances, marketing and management, high energy and strong technical experience.

Issy-Les-Moulineaux, Idf, Fr

On-demand Travel Management and Expense software based in Paris. Develop a channel in North America to compete against Concur.

Mountain View, Ca, Us

Established, built and nurtured relationships with commercial clients to grow revenue and increase net-new accounts for a Call Center SaaS application. Achieved 120% of quota in third quarter and exceeded yearly goal by 30%.

Austin, Texas, Us

Director of Channels, responsible for driving increased revenues by partnering with best-of-breed solutions and service providers that add a tangible increase in delivery capabilities for Clickability customers. Experienced in establishing and growing partner channels, work with tier-one partner accounts to develop, plan, execute and track strategic co-marketing initiatives. Business acumen is proven in multiple leadership roles, including business development and lead generation.

Santa Clara, Ca, Us

Director of Channel Development responsible for developing partnerships with best of breed solution providers that enhanced OpSource's service offering and increased revenue from referrals.

Developed and negotiated OEM and VAR contracts for UK-based manufacturing company of VoIP gateways for SMB and Enterprise customers. Strategized with distributors to design go-to-market plans, initiatives and spiffs. Recruited and trained North American distributors that collectively delivered sales of 50% above previous year. Boosted reseller distribution channel from under $500K to over $1M in first year.

Anaheim, Ca, Us

Vevey, Ch