Amy Tobin Email and Phone Number
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As an executive-level sales and marketing strategist, I lead marketing and sales teams, empowering marketing and brand awareness with AI and strategic storytelling. I specialize in the B2B SaaS space, supporting Fortune 500 companies, international entities, industry influencers, and venture capitalists. I am a collaborative leader who understands that great content is the cornerstone of marketing and that lead gen is its most valuable goal. Quality is more important than ever in this world of GenerativeAI content being produced at a dizzying rate. AI + HU > than either alone.In recent years, I have been specializing in Fintech and AI for banking, financial services, and insurance, and I have focused on leading as AI disrupts this sector.AI, GenerativeAI, and LLMs. I write about complex technology in a way that non-technical people can understand.EDUCATION / CERTIFICATIONSMaster of Arts (MA) in English LiteratureMaster of Business Administration (MBA)Bachelor of Arts (BA) in English LiteratureHIGHLIGHTS• Piloted content marketing team to high performance; built and deployed content strategy amplifying brand awareness and scaling revenue 25% to eclipse $12M annually.• Partnered with executive team to develop $600K annual budget; maximized use of funds fueling 6 international marketing events and virtual campaigns.• Transformed content strategy for LinkedIn organic content campaign launch yielding a following growth of 200% in 6 months and lead generation resulting in $1.9M ROI.• Propelled small business to become market influencer in technology marketing space; grew account portfolio to capture Fortune 500 companies, international clients, Venture Capitalists, and thought leaders with specializations in AI, Generative AI, natural language technologies, blockchain, and the EV sector.• Revolutionized content strategy for recognized thought leaders; spearheaded 15 projects enabling domain authority and business launch of notable corporations.• Strategic leader for startup corporation; collaborated with executive team to launch and grow company from ground to $1M in recurring revenue while tripling workforce.• Bolstered content strategy for 20 high-value clients under account portfolio; built social listening capability by leveraging business intelligence tools and comprehensive data analysis to drive business solutions boosting customer experience (CX)
Arria
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Senior Vice President MarketingArria Oct 2023 - PresentMorristown, New Jersey, UsSVP of Marketing, leading marketing and strategic partnerships.
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Vice President, Content StrategyArria Oct 2021 - Nov 2023Morristown, New Jersey, UsDirects content strategy for all enterprise interests with specialized focus on marketing natural language technologies and AI capabilities for enterprises. Develops, edits, and publishes content driving execution of strategy across multiple channels heightening brand awareness, lead generation, and sales enablement. Designs enterprise strategy and copywriting for email marketing campaigns and digital marketing extending industry influence. Partners with public relations firms to position content and advertising in publications ensuring reach of target audiences.• Piloted content marketing team to high performance; built and deployed content strategy amplifying brand awareness and scaling revenue 25%.•Partnered with executive team to develop $600K annual budget; maximized use of funds fueling 6 international marketing events and virtual campaigns.•Transformed content strategy for LinkedIn organic content campaign launch yielding a following growth of 200% in 6 months and lead generation resulting in $1.9M ROI.•Created and instituted enterprise blog from ground enhancing brand and product awareness gaining over 1K subscribers first year.
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Content Strategist/ConsultantWww.Amymtobin.Agency Jun 2012 - Oct 2021• Propelled start-up to become a market influencer in technology marketing space; grew account portfolio to capture Fortune 500 companies, international clients, Venture Capitalists, and global thought leaders with specializations in tech, bitcoin, blockchain, EVs, and AI.• Revolutionized content strategy for recognized thought leader; spearheaded 15 projects enabling domain authority and new business launches of notable corporations.• Cultivated content as ghostwriter for tech industry influencers published in major periodicals including SAP Digitalist, Entrepreneur, Ragan, PRDaily, Huffington Post, and Forbes.
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Vice President, Content MarketingArcompany Jan 2012 - Jun 2016Pickering, Ontario, Ca•Strategic leader for startup corporation; collaborated with executive team to launch and grow company from ground to $1M in recurring revenue while tripling workforce.•Bolstered content strategy for 20 high-value clients under account portfolio; built social listening capability by leveraging business intelligence tools and comprehensive data analysis to drive business solutions boosting customer experience (CX).•Established creative design, content development, marketing campaigns, and from-scratch websites to promote brand awareness and penetrate new markets. -
PrincipalAriel Marketing Group, Llc Dec 2009 - Dec 2013Created and executed marketing & pr strategies for SMBs. Specialties included sales and marketing strategy, content marketing, digital and social marketing, and creating comprehensive marketing strategies for SMBs.
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V.P. - SalesFabrica Fine Carpets And Rugs Jan 2005 - Mar 2009Served as VP of Sales for the Eastern half of the US, for Fabrica Fine Carpet & Rugs, a $58 million division of The Dixie Group, Inc. Rebuilt a sales force of 18 Sales Representatives and 4 agents selling to Retail, Designer Supply, and Big Box stores. Progressively promoted from Sales Representative, to Regional Manager, to VP of Sales.Success was achieved by a reorganization of sales staff, as well as both disciplined business planning and laying out an inspirational 'vision' for the sales force. Developed Marine business through both custom and stock programs to become the exclusive supplier to Hatteras Yachts, as well as the primary supplier to Viking Yachts and Sea Ray. -
Sales RepresentativeFabrica Fine Carpets And Rugs Sep 2001 - Jan 2005Grew MD &Central PA territory 247% in 3.5 years, a record at Fabrica. Strong sales and negotiating skills allowed me to sell extensive sample packages and maximize the company's limited distribution strategy to its fullest potential.
Amy Tobin Skills
Amy Tobin Education Details
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University Of AberdeenEnglish Literature -
University Of AberdeenEnglish Literature
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Milton Hershey SchoolCollege Prep
Frequently Asked Questions about Amy Tobin
What company does Amy Tobin work for?
Amy Tobin works for Arria
What is Amy Tobin's role at the current company?
Amy Tobin's current role is B2B Marketing Expert, AI Marketing Specialist, Storyteller, Collaborative Executive Leader, Salesperson at heart.
What is Amy Tobin's email address?
Amy Tobin's email address is at****@****ite.com
What is Amy Tobin's direct phone number?
Amy Tobin's direct phone number is (941) 779*****
What schools did Amy Tobin attend?
Amy Tobin attended University Of Aberdeen, University Of Aberdeen, Milton Hershey School.
What are some of Amy Tobin's interests?
Amy Tobin has interest in Children, Economic Empowerment, Civil Rights And Social Action, Marketing, Education, Reading, The Gulf Coast Of Florida, History.
What skills is Amy Tobin known for?
Amy Tobin has skills like Advertising, Marketing, Marketing Strategy, Integrated Marketing, Social Media, Leadership, Social Media Marketing, Public Relations, Start Ups, Strategy, Sales, Sales Management.
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