Amy Cheney Email and Phone Number

Crafting compelling solution-led B2B positioning and storytelling to author and design best practice sales pitch decks and collateral, yielding top-performing assets across commercial teams.Owned go-to-market execution for two business-critical products for the product marketing organization, leading creation of assets and facilitating commercial team enablement. Actively collaborating to build bridges between marketing, product management, commercial teams, enablement and operations teams, member marketing, and more.Leading enablement for marketing by evangelizing key differentiators and value propositions for priority product solutions to support alignment on consistent, surround sound messaging.Led market research and competitive intelligence for the product marketing organization by creating competitive collateral to ensure differentiated positioning and enabling commercial and marketing teams.

Strategic oversight of quality management for Coaching, Guide, and digital therapeutics services.Implemented a quality management dashboard to summarize and disseminate key trends in performance metrics to inform ongoing training initiatives.Re-envisioned and executed a comprehensive, quality management strategy that improved alignment to training milestones, enabling a clearer path of development for coaches from competency to proficiency to excellence, resulting in a net promoter score increase from 58 to 70.Developed and implemented a quality management dashboard to summarize and disseminate key trends in performance metrics to inform ongoing training and quality initiatives and strategy and product innovation.

Strategic subject matter expert for Coaching and Guide services for Client Success, Sales, Enablement, Solution Consultants, Sales Operations, Project Management, Product Marketing, and Product Management, leading creation of custom client- and prospect-facing collateral and and maintenance of proposal response records.Responsible for Coaching and Guides services finalist presentations to clients and prospects, positioning in RFPs. Led commercial team enablement initiatives for coaching and guide services, developing our coaching value story, sales pitch decks, client-facing member success stories, and more.Project managed two key revenue growth initiatives involving cross-functional collaboration with client and product marketing, commercial enablement, and a variety of coaching and guide services subject matter experts: a monthly client newsletter and trial coaching sessions for client and prospect decision-makers.Developed, vetted, executed, and analyzed a book of business biannual coaching satisfaction survey, generating a variety of compelling proof points to strengthen the coaching value story.Coordinated a comprehensive external coaching audit, achieving exceptional auditor and internal leadership feedback.

Managed a team of 5 telephonic and onsite coaching leaders who in turn managed nearly 60 direct reports overall.Responsible for hiring and onboarding new coaching leaders and coaches.Led development of specialty coaching focus areas for anxiety and depression, musculoskeletal health and sleep, and advocated for deeper support and clinical oversight for specialty coaches. Oversaw development and delivery of broad coaching concept trainings on energy, purpose and resilience.Assisted in coordination of NCQA recertification submissions for coaching.Strategic audit team member for several key client audits of coaching service delivery.

Managed a team of up to 17 remote and local telephonic coaches.Responsible for training of both telephonic coaches and fellow coaching team leads.Supported insourcing of telephonic coaching service, involving onboarding of 20 coaches and large-scale transition of care.Collaborated cross-functionally and internally with colleagues to provide support in systems, operations, scheduling, HR, quality management, training, and development, to a team of nearly 100 remote and local telephonic coaches.

Applied motivational and behavior change strategies to meaningfully engage members in appropriate healthy activities and goal-setting.

Onsite Registered Dietitian:- Assessed nutritional risk based on medical history, 3-day food recall, and subjective data.- Developed appropriate nutrition/wellness plans based on individual goals and assessment data.Health Coach:- Demonstrated ability to facilitate healthy behavior changes and improved disease management.- Engaged participants in healthy behavior changes by assessing biometric and anthropometric data, associated risks, and readiness to change.- Applied Motivational Interviewing and participant-centered principles.- Monitored and evaluated participants’ progress toward established goals.

Supervised practice in the following areas: clinical inpatient and outpatient, the WIC Program/public health, hospital foodservice, school nutrition, community-based nutrition programs, and long-term care. Additional experiences include outpatient counseling in oncology nutrition and diabetes care, as well as renal lab assessment.