Amy Egan Email & Phone Number

Mchenry, Illinois, Us

Westchester, Illinois, Us

Westchester, Illinois, Us

Chicago, Il, Us

Mundelein, Il, Us

- Served as member of school administrative team alongside the President, Principal, Director of Institutional Advancement, Director of Finance and Operations and Director of Admissions.- Provided leadership and vision for Carmel Catholic’s three-year strategic plan.- Developed annual marketing plan that provided various marketing services including, but not limited to, print design, web design, ad development, email marketing, direct marketing, copy writing, copy editing, media relations, social media management and signage for the Office of Institutional Advancement, Office of Admissions and school administration.- Responsible for developing integrated marketing campaigns for the Annual Fund; consisted of creating four direct mail pieces, corresponding email campaigns, web announcements and social media push; in less than one year, Annual Fund giving increased over 8%. - Responsible for developing marketing materials and coordinating all donor and institutional signage for $6.3M capital campaign designed to build a new 33,000 square foot Fine and Performing Arts Center and state-of-the-art Information Commons.- Managed all admissions-related marketing efforts; consisted of developing yearly image brochure/view book, six to eight direct mail pieces, web announcements and social media push; also responsible for all signage and collateral needed at three to five annual admissions-related events.- Served as primary PR representative for the school.- Managed advertising including creating advertising campaigns, selecting optimal ad space and negotiating pricing.- Responsible for complete web redesign in 2015 using iModules CMS; served as co-webmaster.- Leader in social media expansion project to include the development and management of four new social media accounts.- Managed and maintained annual budget for all marketing initiatives.

Mundelein, Il, Us

Westchester, Illinois, Us

- Responsible for leading our management teams in understanding customers through quantitative and qualitative research and putting this knowledge into revenue-generating marketing programs to grow our $300M business.- Used Oracle business intelligence software to identify key opportunities for direct marketing campaign strategies and initiatives; measured, analyzed and reported on campaign results.- Created all mail and email segmented lists that were used for direct marketing and email campaigns; consistently achieved high ROI.- Worked directly with the Vice President of Marketing in the development of Follett’s comprehensive strategic marketing plan and participated in developing and managing a multi million dollar marketing budget.- Leader of cross-functional company-wide team designed to analyze and enhance customer and title data and developed and executed on data hygiene best practices.- Managed all data-related vendor relationships and purchases across four Follett business units.- Manager and mentor to one Marketing Coordinator and one Database Marketing Manager.

Atlanta, Georgia, Us

- Developed annual Operational Strategic Plan, a three-year market plan to determine local land acquisition, product development, purchasing plans, human resource allocation and marketing initiatives.- Provided direction to community location, design and product offering given consumer demand and competitive environment.- Developed feasibility studies by analyzing housing supply versus consumer demand and evaluating competitive positioning and product offerings; recommended product line-up, market positioning, price and sales pace for associated target consumer group.- Worked with management team to reposition struggling communities during housing market decline.- Lived and breathed the voice of the consumer by developing and leading in-depth qualitative and quantitative field research and data analyses using a proprietary consumer segmentation model.- Experience with questionnaire development, data analysis and focus group development and moderating.- Responsible for coordinating research with outside vendors. - Responsible for database management; compiled data from several data sources and developed high impact reports.- Successful in securing corporate approvals and acquisition funds for over ten communities.- Chosen by senior management to attend the Great Lakes Area Leadership Conference in 2006; was one of approximately twenty individuals chosen out of over 1,000 national employees.

Dallas, Tx, Us

- Fluent in core competencies as determined by Centex Homes: DISC profiling, primary probes, question sequencing, REC/CREM (used to overcome objections), usage of general benefit statements, process mapping and Pathways proficiency (tool used for contracts, financing, reporting, etc.).- Mastered financing techniques and worked closely with mortgage company (CTX Mortgage); financial expertise was sought out often by consultants working with subprime borrowers.- Exemplary customer service record; built strong consultative relationships with purchasers.- Actively involved in realtor marketing and referral programs to help generate sales.

Oo

- Effective in developing questionnaires appropriate for phone, mail or online surveying.- Responsible for target sample design and implementation. - Provided meaningful, on-going client support and consultation to several CPG companies including, but not limited to, Kimberly-Clark, Unilever and Hallmark.- Managed deliverable requirements including tabulation design, tabulation checking, analysis planning, report writing and presentation development.- Established streamlined process for managing product usage tests; increased profit margins for such studies. - Worked directly with sales team in designing and selling research to our client base.- Manager and mentor to two Senior Research Analysts and one Associate Study Director; responsible for recruitment, training, performance review process, goal development, project assignment, task management and conflict resolution.