Amy Babler Email & Phone Number

Greater Philadelphia Area

• Achieve earned national and local multimedia placements, including Reuters, The Wall Street Journal, The Philadelphia Inquirer, that promote the reputation and goals of Fox Chase Cancer Center (FCCC). • Position FCCC doctors as experts to comment on a variety of cancer topics, including the death of John McCain and the cancer of Governor Tom Wolf.• Secured local media coverage surrounding the opening of the Fox Chase Cancer Center East Norriton Hospital Outpatient Center.• Secured media coverage for the opening of the Fox Chase-Temple University Hospital Bone Marrow Transplant Program.• Attend prominent medical meetings (ASCO, ASTRO, AACR) to promote FCCC.• Promote FCCC’s new or improved medical/surgical procedures/technologies, physician and patient profiles, novel clinical trials and translational research initiatives, third-party awards/recognitions/honors related to quality outcomes, new business partnerships/alliances/arrangements, and innovative community service.

Implement effective media relations for top clients with a focus on national magazines, dailies, broadcast and daytime talk shows.

• Achieved presence for the national disease awareness campaign for narcolepsy through communication plans, website assets, and supporting collateral.• Developed messaging and materials to raise awareness of a branded narcolepsy treatment.• Created promotional materials to bring to light a branded non-narcotic pain reliever.

Greater Philadelphia Area

• Drove awareness of Nexxus Commercial Application Suite through internal and external communication plans.• Led external public relations agency (Schwartz MSL) to further the company’s business objectives.• Secured media placements in key media outlets (traditional and social) to amplify media coverage twofold. • Managed budgets of over five hundred thousand dollars and slashed costs by 30 percent.

• Attained national awareness of national disease awareness campaign for melanoma; screened 1,800 people; secured 176 million+ impressions; launched campaign website and social media components to have widespread social media presence.• Worked with four teams in the National Football League to support the national disease awareness campaign for melanoma.• Secured national and local media placements in support of public relations programs and FDA announcements.• Oversaw external public relations agency (Ogilvy Public Relations and Ogilvy Healthworld) to support oncology franchise, including national disease awareness campaign for melanoma and internal and external campaign events.• Managed budgets of more than ten million dollars; reduced costs for year two of national disease awareness campaign for melanoma by 25 percent.• Developed relationships with melanoma and skin cancer third-party organizations.

• Launched national disease awareness campaign for shift work disorder; awarded the Silver Anvil Award and Award of Excellence.• Organized multiple media tours and distributed episode with campaign spokespeople; secured 15 million+ impressions. • Oversaw media training for patient and physician spokespeople to discuss disease campaign in national and local media interviews. • Managed live educational events to support disease campaign; reached 18,000+ consumers and distributed 30,000+ materials. • Authored communications plans and supporting materials, including press releases, messaging documents, company statements, and internal communications, in preparation of FDA announcement.• Launched bilingual website for disease campaign and executed Hispanic media tour; secured 3 million+ impressions.

Companies: Tonic Life Communications, Tierney Communications, Sage Communications Partners• Developed and revised media strategy for national Centocor programs (Fit In Your Skin; New Way RA).• Conducted media outreach to promote three biologic treatments for Centocor (Remicade, Simponi, Stelara), and New Way RA and In the Zone for Crohn’s; secured broadcast, radio and print placements.• Summarized media vision for Lunesta in 2010.• Developed new business proposal encompassing launch and media promotion of ADHD treatment.• Secured FOX 29 News interview with Tricia Enright, Deputy Chief of Staff to Mayor Nutter and Executive Director of Philly Counts, to promote 2010 Census.

• Instrumental in launching national diabetes program for Eli Lilly and Company; awarded the Silver Anvil Award of Excellence.• Supervised digital outreach to top blogs (health, entertainment and diabetes) to promote campaigns for Eli Lilly and Company; secured 47 blog postings with more than five million impressions.• Organized a blogger roundtable in New York with national spokesperson; promoted diabetes program at diabetes conferences (ADA, CWD) and local diabetes fairs.• Launched three diabetes pens for Eli Lilly and Company; secured more than 42 million impressions.• Organized materials and logistics for Genentech as a corporate sponsor of the Avon Walk for Breast Cancer.• Supervised, hired and managed interns for the MS&L internship program.

• Developed earned media efforts for client including: development of press releases, fact sheets, backgrounders and internal Q&As. Additionally, liaised in the development of visual elements, including charts, overheads and posters.• Ongoing communication with clients, partnering agencies and third-party advocacy groups.• Responsible for increasing sales of AndroGel, a testosterone therapy, by eight percent through Tune-Up Your T, a national education program.