Amy Gregory Email & Phone Number

Albuquerque, Nm, Us

I lead the talented marketing team that’s responsible for creating and executing ANM’s marketing programs that drive new logo acquisition, customer retention and revenue growth. Key responsibilities include:• Developing and implementing data-driven go-to-market strategies that align with business objectives.• Continually evolving the brand and establishing a compelling and consistent narrative that resonates with ANM’s target audience.• Designing target account strategies, in alignment with the sales team, to grow new logos and drive sales pipeline.• Creating demand generation programs that generate leads, boost conversions, and accelerate sales cycles.• Leveraging data and analytics to refine strategies and optimize ROI to ensure continued alignment with business goals.Ultimately, my goal is to work with our marketing and sales teams to clearly articulate to ANM’s prospects and customers our deep commitment to innovation, client satisfaction and excellence that sets us apart in a competitive tech landscape.

Madison, Wisconsin, Us

- Brand marketing and messaging- Content marketing- Campaign strategy, messaging and execution - Inbound/digital marketing (website, advertising, SEO, content syndication, email nurture, etc.)- Account-based marketing/sales using intent-based campaigns with automation/orchestration- Product marketing supporting the OneNeck product and service portfolio- Partner marketing with strategic OEM partners, co-campaign planning and MDF management- Customer marketing that includes personalized, intent-based cross-sell and education to current customer base- Sales enablement that equips sales with content and messaging to enable the conversation with prospects and buyers.

Madison, Wisconsin, Us

- Develop and execute go-to-market strategies for OneNeck products and services- Develop solution and services messaging and positioning- Works with Product Mgmt. to determine customer and/or user requirements, as well as buyer personas- Drive content marketing to establish OneNeck's online presence as a leader in the industry- Develop sales enablement and training content- Lead partner marketing and co-marketing planning with OneNeck's strategic partners- Work closely with leadership and stakeholders to develop branding and positioning messaging

Madison, Wisconsin, Us

• Responsible for developing and executing go-to-market strategies and plans for OneNeck’s hardware and professional services solutions. Includes core network components, as well as security, collaboration, mobility and data center solutions.• Responsible for developing and managing integrated marketing campaigns. Includes planning and strategy development with senior management, then implementing the strategy in multi-facet campaigns (social media, email, direct mail, advertising, webinars, telemarketing, events, customer-facing seminars, etc.).• Responsible for soliciting, planning, managing, and obtaining funding through business partners and vendors on a quarterly basis. Also developing marketing plans with bi-weekly calls to focus partners. • Work closely with executive management and sales to align marketing initiatives with business and sales initiatives. Support sales by developing campaigns and sales-enablement collateral to support lead generation efforts and build sales pipeline.

Salt Lake City, Ut, Us

• Worked closely with product development and engineering to understand the technology, and then in turn developed go-to-market strategy with marketing for technology initiatives.• Responsible for all design and interface documentation in the Engineering Department. This included all documentation for the Database, Firmware, Software, Hardware Groups and Advanced Technology.• Responsible for content creation and layout of sales sheets and white papers released from Engineering and Product Marketing.• Responsible for all end-user manuals for all releases (e.g., installation, troubleshooting, maintenance, etc.).• Responsible for all Release Notes and any other release-related documentation from Engineering.• Responsible for all test-procedure implementation and test-results documentation. This included working closely with the Quality Assurance (QA) Department on their Test Plans, Test Cases, Test Results and Patch/Release reports.• Coordinated and developed technical proposals for approval the Strategy Team, for future Engineering products.• Wrote the HTML Help Pages on the former iBAHN portal (TravelersEdge.com).• Designed, built and maintain the internal iBAHN technical documentation site using Dreamweaver.• Developed network-related white papers for the WAN/LAN Groups.• Assisted with the iBAHN website development, specifically the Frequently Asked Questions (FAQs), Compatible Applications and Protocols white papers and the VPN-Compatible white papers.• Developed all graphics used in technical documentation, and often in assist other departments with graphical needs.• Created countless professional PowerPoint presentations for management, including presentations for clients and board meetings.• Responsible for the review of any Marketing documentation to ensure it was technically accurate and feasible.• Produced an internal monthly newsletter to inform the company of current and upcoming projects in the Technology Division.

• Wrote, edited and produced environmental remediation reports for commercial and government clients. This involved taking rough drafts from scientists and engineers and generating final, “client-ready” material.• Developed proposals and presentations to assist in Radian’s marketing efforts for a variety of government and commercial contracts. Responsible for personnel analysis, executive summaries, requirements verification and other proposal content.• Developed graphics content for published reports and proposals, including technical drawings, flowcharting, mapping and online publication.• Responsible for managing raw data for marketing campaigns. This was accomplished by developing two Microsoft Access databases, including associated reporting and querying.• Spearheaded, researched and produced a company brochure detailing company qualifications and details of a recent company merger.• Performed basic in-house technical support functions for administrative and technical staff. This included server administration, help desk/troubleshooting and software installation.

Ba, English

Education record

Education record