Amy Molnar Email & Phone Number

Hoboken, Nj, Us

Hoboken, Nj, Us

Lead multi-channel institutional marketing initiatives around online books and reference works using data to drive incremental revenue through upsell / cross-sell tactics. Develop and define the intersection between influencer marketing and library purchaser. Additionally, maintain current level of product marketing responsibilities for the Life Sciences and Nursing subject areas, maximizing impact of activities while staying within budget.

Hoboken, Nj, Us

Library product specialist in the Engineering, Physical Sciences, Life Sciences subject areas for the Knowledge & Learning business. Coordinates publicity, advertising and awards submissions relevant to the library market according to annual plan and strategy.

Hoboken, Nj, Us

Implement and support measurable community marketing initiatives as well as content, subject, and title level campaigns, resulting in achievement of group revenue targets, KPIs, and ROI.

Hoboken, Nj, Us

Prospected, lead and assisted in PR development and strategy initiatives for the Global Research business, leading and maintaining constructive relationships with high-profile Health Sciences clients including the American Cancer Society and the American Heart Association. Focused on growing key relationships by formulating strategic plans to suit client needs. Acted as integral part of the organization by growing company revenues through successful PR strategies at the product and corporate level, updating key stakeholders on successes. Participated in aspects of the management process, including creating new publicity initiatives, developing media relationships, budgeting, project management, and management of freelancers and direct report.

Hoboken, Nj, Us

Developed and implemented a dynamic and proactive publicity strategy with the overall objective of generating media coverage for Wiley-Blackwell content in order to increase sales, retain and attract authors and clients, and enhance brand awareness. Responsible for translating complex scientific data from research journals into clear, concise press releases targeting medical journalists and healthcare media. Effectively executed publicity plans for books and journals that resulted in increased product visibility.

Hoboken, Nj, Us

Optimally positioned Wiley products including books, journals, and databases to media through development of effective press materials. Provided departmental administrative support: processed invoices and managed budgets/project numbers; updated media contacts in database as necessary; compiled monthly journal flashes outlining media coverage.

Assisted publicity staff with day-to-day activities and special events. Utilized high-impact communication skills and built constructive relationships with authors. Performed general duties such as constructing promotional materials, creating press releases, and compiling newsletters. Specific responsibilities include working together with sales and marketing to devise strategies that highlight competitive edge. Represented Press at author events.

Summer Publishing Institute

Ba, English

Education record