Helping apps grow, retain and monetize their user base.

Managed six direct reports and three indirect reports Managed multiple million dollar brand budgets across five games; Game of Thrones Slots, Wizard Of Oz Slots, Words With Friends, Zynga Poker and Hit it Rich CasinoCreated deferred deep linking solutions allowing full funnel attribution across all games, including push notifications, email and social channels, utilizing MMP tools; Branch, Adjust and AppsflyerCreated full-funnel reporting framework, to measure and predict product marketing’s impact and contribution to product OKRs and KPIs across multiple marketing channels Successfully pitched licensors, HBO and WarnerBros (WB), on influencer marketing strategies and drove installs with positive ROASCreated dozens of GTM strategies for feature launches and marketing growth opportunities; as well as; drove multiple in-app marketing tests to drive higher liveops engagement and IAP salesDrove strategic pitches and QBRs with C-staff

Managed three direct reports and one indirect report for the product marketing team dedicated to the Words With Friends franchiseWorked cross-functionally with Direct Sales, Product, Legal, Partnerships ,Ad Cross-Promotion and User Acquisition to create holistic marketing strategiesDesigned and managed ASO strategies increasing discoverability across competitive keywords and CVR Contributed to in-game A/B tests to increase IAP (in app purchase) sales, successfully lifting IAPCreated full-funnel marketing strategies for feature launches and ongoing live ops eventsLaunched an SEO optimized landing page for the web version of Words With Friends, increasing organic registrations by 100% in the first month post launch and brand SOV on webManaged multiple celebrity integrations including; Garth Brooks, Julie Andrews, Dolly Parton; as well as, high-profile charity and brand partnerships; such as, Kraft, Progressive and American Breast Cancer SocietyLaunched multiple successful influencer marketing campaigns aimed at driving downloadsDrove the creative media buying strategy for TV (linear) and Connected TV (CTV) campaigns, increasing brand awareness and downloadsSuccessfully helped launch and theme the largest IAP generating feature in franchise history leading the creative and strategic marketing visionSecured multiple App Store editorial featuring opportunities driving a lift in organic first-time installs and re-downloadsPitched and secured funding on the product roadmap for an email and push notifications migration to Braze Drove the strategic social media marketing strategy across Facebook, Instagram and Twitter; including launching a new content strategy and new channels; TikTok and YouTube

• Planned, managed and executed full-funnel product and growth marketing strategies for multiple video chat apps; cake, coco and hippo, on both Apple iOS (App Store) and Google Android (Play Store) platforms• Co-created, managed and executed the go-to-market (GTM) product strategies and marketing roadmaps, by working cross-functionally with brand, growth, product, ops, data, research, engineering, accounting, and customer support, to deploy and track key performance indicators (KPIs) around user engagement, retention and monetization• Drove combined user growth to over two million downloads, $20 million in in-app purchases (IAP) and an average revenue per paying user (ARPPU) over $200 • Planned, managed, tracked and executed multiple UA campaigns, utilizing mobile measurement partners (MMPs), to ensure delivery of marketing KPIs, specifically; return on ad spend (ROAS), across multiple UA channels, including; Google Universal App Campaigns (UAC), Facebook Ads (Meta), Apple Search Ads (ASA), Snap Ads and select mobile demand side platforms (DSPs)

• Led and managed business and product development for sending.io, a self-service B2B SaaS automated email AdTech product, aimed at helping iOS app developers further monetize users through rewarded email and mobile web offerwalls• Co-created and managed a performance-based email product, resulting in open rates of more than 50%; less than 1% of users unsubscribed; a 20% ad click through rate (CTR), a 15% increase in user retention; and a 3X increase in gross ad revenue; bringing overall ad revenue over $5mil• Managed internal clients and partner relationships, including; RockYou, IGG, TextMe, NativeX (acquired by Mobvista) and SuperSonic (acquired by IronSource)• Managed and executed the GTM plan for internal iOS rewards apps; aimed at monetizing users with a gamified approach, combining incentivized ad units in exchange for digital prepaid gift cards

• Drove B2B relationships for Net Tangerine with advertisers and publishers, while the company operated as an aggregator of various online consumer financial services • Marketed white-label lead generation websites and drove users to these sites, via performance marketing, affiliate marketing and email marketing • Operated a ping/post or host/post lead management system, which processed over 10 million leads annually; as well as, managed internal data and remarketing initiatives via email

• Managed B2B business development initiatives, while company operated as both an affiliate and advertiser of various online financial services• Sold leads and data directly to lenders and aggregators, in a variety of industries including; car insurance, personal loans, prepaid debit cards, student loans, car loans and mortgages, grossing over $5mil in lead and data sales• Worked cross-functionally with web design, engineering, business development and legal to create re-engagement strategies, optimized lead funnels and complaint data collection practices for all products

• Oversaw the GTM strategy for an online lead generation, media, and data aggregation company• Marketed white-label websites for financial products and drove consumers to these sites via Google Search Ads, Pay-per-click (PPC) ads, achieving a search ad CTR over 20% • Responsible for selling consumer data to lenders, as well as, monetizing consumer data with retargeted ads• Partnered cross-functionally with research and data science teams, to develop and understand customer segments, lifecycles, and to produce product development roadmaps and marketing campaigns

• Marketed white-label websites for online consumer financial services and drove users to these sites via search engine optimization (SEO), resulting in annual gross revenue over $100mil • Generated over one million organic leads by helping websites achieve high search engine ranking positions (SERP) for competitive consumer financial terms on Google's first-page search results• Managed a team of five full-time internal content writers, as well as, all external SEO partners• Worked cross-functionally with sales, business development and marketing to produce content for emails, ads, whitepapers, blogs and other content needs

Created and executed local and national public relations campaigns with emphasis on media relations for both B2B and B2C clients in industries such as; tourism, commercial and residential real estate, retail, non-profit and moreCreated monthly and annual public relations strategies and proposals, press releases, advertorials, media alerts, story ideas and maintained client billing for companyPlanned multiple promotional events and familiarization (fam) trips for various clients throughout the U.S.Created and secured new business through various RFPsResponsible for primary communication with clients

Acting director of the public relations department and account manager for various clients simultaneously, including; homebuilding, technology, transportation, medical, franchisees and othersCreated and executed local and national public relations campaigns with emphasis on media relations for both B2B and B2C clientsCreated monthly and annual public relations strategies, proposals, press releases, advertorials, media alerts, and story ideasMaintained management structure and client billing for PR departmentPitched directly to local and national media outletsWorked with other departments in the agency to properly execute full-service campaigns; including brand/design, account management and business developmentCreated and secured new business leads through various RFPs

Head of the marketing department and project manager for various accountsCreated nation-wide public relations campaigns for various small businessesCreated content for various marketing campaigns including, web, brochures, marketing sheets, press releases, marketing plans and more