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Nationwide full-service general contractor rooted in hospitality renovations, conversions, and additions. • Developed Salesforce CRM platform and managed a $1+ billion pipeline from an opportunity to close stage that included advanced reporting, forecasting, improved productivity measures, and project decision-making• Maintained a personal, revolving pipeline of $280+ million in construction renovation opportunities• Clients included commercial real estate firms and developers with $300 million to $1 billion+ in assets• Rebranded company materials for consistency in presentations, bids, and social media announcements, and approach to trade shows and conferences • Elevated company brand through segmentation, targeting, and positioning• Used a strategic approach to maintain and grow national client loyalty with key stakeholders in the commercial real estate industry• Increased social media followers by over 1000% with solid campaigns that enhanced brand awareness, generated leads and created a sense of community within our company• Managed website SEO optimization to stay current and competitive in the market• Built solid relationships with new clients, vendors, and marketing teams• Strengthened client relationships with owner/developers, REITs, 3rd party management companies, and the A&D community• Drove more website traffic by increasing content through project announcements and blogs• Assisted in analyzing and preparing RFPs and RFQs • Represent our brand at trade shows and industry conferences around the country• Moderated several panels concerning hospitality industry news• Most importantly, ensured we were not a stranger on bid day

Symmons Industries is a 3rd generation family-owned manufacturer of plumbing fixtures and valves.Promoted to boost sales growth and increase positive relationships in the Southeast region with independent representative agencies, wholesalers, contractors, builders, designers, and developers. Managed sales budgets, forecasting, and competitive pricing programs with 8 agencies across 14 markets representing (12) principals, (15) outside sales reps, (4) inside sales reps, and (6) support staff. Prepared and presented sales data and performance metrics to agency principals and Symmons’ leadership team that measured each agency's activity towards achieving goal. Built agency marketing plans by developing relationships with key industry partners and executing marketing and business strategies necessary to achieve sales quotas.Directly marketed to plumbing wholesalers and targeted plumbing contractors, owner/developers of multi- family housing and hotels, plumbing engineers and builders with renovation and new construction projects of apartments, condos, hotels, dorms, schools, hospitals, military barracks, assisted living and skilled nursing facilities.Key Accomplishments and Achievements• Achieved 100% of first and second year sales goals• Produced gross profits of $665,617 in less than 2 years by rapidly increasing market pipelines• Grew pipeline from less than $500,000 to over $10,000,000 in 1.5 years • Achieved highest overall growth in Nashville territory with a 253% sales increase using creative marketing campaigns and quickly building trusted relationships with strategic partners • Won $600,000 Grand Hyatt Nashville project by strengthening company’s reputation with attentive service and enhanced key customer engagements• Earned 2018 nomination for Symmons’ most prestigious award, the Jean Shifflet Award for excellence, serving as a company role model, and living the spirit of a customer-first attitude

Boosted market presence through compelling sales presentations that communicated Symmons’ value to general and plumbing contractors, owners and developers, wholesalers, and architectural and design firms. Increased sales and revenue through cross-selling and promoting product specifications by collaborating with design consultants.Expertly utilized Salesforce CRM strategies to grow pipeline and efficiently organize and prioritize opportunities. Created and executed sales presentations to Marriott’s Global Design Standards team. Partnered with Symmons’ strategic account managers in the multi-family and hospitality markets to grow owner and developer relationships. Teamed up with Symmons’ design consultant to secure specifications.Developed effective relationships with a broad range of key decision-makers to include both internal and external teams, translating into market and customer needs with technical product requirements. Proactively made sales calls to drive commercial projects from origination of specification to the final product installations.Key Accomplishments and Achievements• Increased gross profits $177,600 in first year by generating a 48% increase in shipments• Increased sales pipeline in 2 years that exceeded 7x company goal, resulting in $432,000 in additional gross profit• Earned company’s “Most Improved Award” for exceeding second year sales quota by 26%• Exceeded Symmons’ Smart Goals expectations, achieving a 4 out 5 employee performance rating

USBI was a Steelcase dealership in the Washington, DC area. Steelcase is a multi-billion dollar office furniture manufacturer and one of the top 4 largest office furniture manufacturers worldwide. USBI sold to Dancker in 2018. Dancker is a $150M Steelcase dealership partner in NY, now covering the DC area. Led B2B sales initiatives and strategies for office furniture products and services. Directed sales and marketing to design firms and commercial end users. Focused on new business development in hospitality, education, and commercial markets while expanding USBI’s presence at Marriott International. Prepared quotes, presentations, and furniture space plan layouts. Ensured a successful and on-time occupancy based on each customer's needs and budget requirements. Provided product knowledge and support services for design firm accounts to influence their specifying decisions.Key Accomplishments and Achievements• Created targeted marketing campaign to Marriott brands that appealed to area directors and hospitality owners and developers• Established a $5,000,000 pipeline in first 4 months• Secured significantly more business opportunities by restructuring the corporate bid and proposal documents that better aligned with design firm specifications and customer needs

Sole owner of independent manufacturers’ rep group. Executed and managed all promotional efforts to market to furniture dealers, designers, architects, end users and construction companies. Identified new product lines that aligned with company’s current business and financial goals. Pooled combined resources between rep groups to increase market coverage with responsibility for a $1,500,000 budget.Executed and managed all promotional efforts to furniture dealers, designers, architects, end users and construction companies. Identified new product lines to bring on that aligned with company’s current business and financial goals, as well as manufacturers who fostered environmental sustainability. Retired company in May 2014.

Krueger International is a US-based office furniture manufacturer with a very specific go-to-market strategy that markets and sells office furniture directly to key vertical markets, including: Higher Education, K-12 Schools, Businesses, Federal and State-Local Governments, and Healthcare. Company sales were over $650,000,000 and employed more than 3000 people worldwide.Led direct sales team activities for Maryland, DC, Virginia, and Southern Delaware. Formulated profitable sales strategies and assisted in the development of new business. Managed profit and loss, gross margin, and BPI (Brand Potential Index) market coverage. Developed & implemented sales improvement plans to strengthen operations and sales. Supported go-to-market strategies by identifying vertical market opportunities along with creating balanced sales rep account plans. Responsible for $12,000,000 - $14,000,000 budget while managing the performance of (6) outside sales professionals, (3) factory inside sales specialists, and (2) local support staff. Salesforce CRM power user resulting in routine and accurate forecasting models, targeting specific clients and vertical markets. Coached reps to increase their pipeline to 3x their sales goal. Key Accomplishments and Achievements• Generated over $1,440,000 in additional gross profits from 2010 – 2012 by significantly increasing pipeline in two years (a 434% increase from $12,000,000 to over $52,000,000)• Boosted year-end orders by 48% that stimulated year-end incoming sales by 185%• Increased district’s overall dollars per face-time hour by 1,511% through Salesforce.com• Climbed performance rankings from 24th to 13th in the country (26 districts total)• Awarded and managed KI’s GSA’s Mentor-Protégé program and Workplace Living Lab project• Awarded DC Public Schools’ 15-year standardization package using key customer engagements and presentations, resulting in $6,000,000 of additional revenue between 2010-2011

Sales leader in the Mid-Atlantic region marketing to dealers, end users, general contractors, architects, and designers. Successfully grew sales by promoting products to decision-makers and influenced their buying decisions. Strengthened owner relationships and mentored new reps through effective training and sales support. Formulated and executed business development and marketing plans that targeted vertical markets and new product launches. Managed forecasts and worked with furniture dealers on competitive pricing to achieve targeted sales goals. Key Accomplishments and Achievements• Grew education dealer relationship from $10,000 to $1,000,000 of new sales in 2 years• “Rookie of the Year” at KI with $2,700,000 in the first year• Received “100% Achievement” and “President’s Award” every year at KI• Grew KI territory sales from $1,900,000 to $4,000,000 in less than three years• Consistently ranked in the top 10 for KI sales volume 5 years in a row• Coached and trained new dealership in 2008 resulting in $1,200,000 of new sales in 6 months• Mentored (2) new GSA dealership resulting in $2,000,000 of new sales between 2008 - 2009