Amy Motteram, Ma Email & Phone Number

• Develops and implements communication and marketing strategies for internal and external audiences including, but not limited to:o Bi-monthly director updates for NCEZID newsletter.o Creates and updates SEO-rich content for Antimicrobial Resistance Website (100+ pages). Increased page views from 2021 to 2022. Met goal to increase page views to our Communication Resources pages. Transitioned antibiotic resistance language to antimicrobial resistance.o Led Antimicrobial Resistance Coordination and Strategy Unit team through a CDC-wide initiative to revamp the entire website from August 2023 – May 2024.  Reviewed and cleared content for all pages, reducing web pages from over 100 to 40.  Met timelines without delay.  Worked across divisions to ensure accuracy of updated content and web pages. o Creates and updates content for fact sheets and flyers.o Creates emails for distribution list (100,000+). In 2022, created 25 emails, increased open rate from 21.4% to 27.2%, increased click through rate from 0.7% to 1.0%. Met goal to increase click through rate for AMR Exchange emails to 1.0%. Used A/B testing to better tailor emails to our readers.o Presents metrics in monthly meetings. o Contributes to social media content. • Lead rollout plans for U.S. Antibiotic Awareness Week/World Antimicrobial Resistance Awareness Weeko Increase of 102% in social media impressions from 2022.o Increase of email link clicks from 2022.o Increased partner call participation by over 40% from 2021.o Coordinated communications from multiple programs.o In 2023 started new outreach through local municipalities and media to promote USAAW, including Go Purple Campaign.

Atlanta, Georgia, United States

Managed social media accounts for Dr. Felicia Berry-Mitchell and Providence Residential & Outpatient Services.o Created daily content for Twitter, Instagram, LinkedIn, and Facebook.o Increased numbers of followers on all social media accounts.o Increased engagement of followers.o Increased book sales of Dr. Berry-Mitchell’s book.o Provided analytics monthly for all accounts.

Lawrenceville, Ga

• Plan, develop and execute marketing plans for a full range of clients, including hospital service lines and hospital owned physician practices• Create SEO-rich web copy for service lines and physician practices• Develop, write and edit Northside Gwinnett’s quarterly magazine, Vim & Vigoro Circulation of 40,000+o Writes client-focused articleso Proofread articles written by colleagues for internal and AP style, syntax and ease of reading

Lawrenceville, Ga

Plan, develop and execute full scale marketing plans for a range of clients- Create and design print and electronic collateral for multiple audiences- Brainstorm, develop and design advertising for clients, adhering to GMC branding- Develop and execute community education programs with an average of 300+ attendees- Help drive GMC’s social media presence• Developed and manage Pinterest account (991 followers)• Participate in monthly social media planning• Contribute content for Facebook (16,000+ followers) and Twitter (7,500+ followers)- Manage sponsorships including Gwinnett Braves, Atlanta Gladiators, Infinite Energy Center, Georgia Swarm and the Gwinnett Chamber of Commerce- Develop, write and edit GMC’s quarterly magazine, Vim & Vigor (circulation of 40,000+)• Work with marketing team to brainstorm ideas around the issue’s theme and GMC business priorities• Write client-focused articles and customize national sidebar content• Proofread articles written by colleagues for internal and AP style, syntax and ease of reading- Photograph events and take stock photos as needed- Coordinate media relations coverage- Create SEO-rich web copy(gwinnettmedicalcenter.org)- Participate in conducting market research studies - Online physician directory management- Manage video productions- OnTrack- assist in management- Community benefit support- Promo item fulfillment

- Plan, develop and execute full scale marketing plans for a range of clients- Create and design print and electronic collateral for multiple audiences- Brainstorm, develop and design advertising for clients, adhering to GMC branding- Develop and execute community education programs with an average of 300+ attendees- Help drive GMC’s social media presence• Developed and manage Pinterest account (991 followers)• Participate in monthly social media planning• Contribute content for Facebook (16,000+ followers) and Twitter (7,500+ followers)- Manage sponsorships including Gwinnett Braves, Atlanta Gladiators, Infinite Energy Center, Georgia Swarm and the Gwinnett Chamber of Commerce- Develop, write and edit GMC’s quarterly magazine, Vim & Vigor (circulation of 40,000+)• Work with marketing team to brainstorm ideas around the issue’s theme and GMC business priorities• Write client-focused articles and customize national sidebar content• Proofread articles written by colleagues for internal and AP style, syntax and ease of reading- Photograph events and take stock photos as needed- Coordinate media relations coverage- Create SEO-rich web copy(gwinnettmedicalcenter.org)- Participate in conducting market research studies - Online physician directory management- Manage video productions- OnTrack- assist in management- Community benefit support- Promo item fulfillment

- Manage $2 million departmental budget- Design print collateral- Assist in developing and executing community education programs- Write and edit Vim & Vigor magazine (circulation of 40,000+)- Photograph events and take stock photos as needed- Manage time & attendance for the marketing department- Manage incoming phone calls and respond to community requests- Order, inventory and distribute promotional items for client events

- Trained new rehabilitation aides- Assisted physical therapists with patient care, including wound care and exercises- Assisted occupational therapists with splint-making, ultrasound and lymphedema treatments- Managed employee schedules when manager was unavailable- Served as HealthQuest Ambassador for department

Master'S Degree, Public Relations, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Health Promotion And Behavior

Education record