· Performed in-depth analysis of brand position for the Museum and developed and implemented a strategic re-branding of the museum including all print materials, advertising, communications, and the web presence, which has significantly increased the brand awareness of the Museum in multiple markets and segments · Direct the marketing and public relations strategies for the Museum's special events and programs as well as, Museum department initiatives, the retail store, membership efforts, and development campaigns · Develop, implement, and analyze all PR, advertising (development and placement), promotions (development and channel selection), and internal and external communications (print newsletters, e-newsletters, direct mail, letter writing, website copy) efforts and campaigns in order to maximize exposure for the Museum · Represent the museum in multiple collaborative efforts as well as community, local and state government meetings and events, and corporate receptions serving on task groups, boards, and foundations as requested

· Analyzed branding and marketing position of company and developed and implemented new strategic marketing plans to increase visibility and build awareness of products and services to small and medium-sized businesses in the national marketplace · Evaluated the emerging needs and trends in the marketplace and developed marketing and sales plans to competitively position the company to capitalize on sales and business opportunities in the growing web applications industry · Managed advertising, PR, and community relations activities for the company · Provided project management and relationship management in client projects to keep projects on task and on budget while maintaining the highest level of customer service

· Established and maintained mutually productive relationships with company stakeholders to increase user/customer base and grow revenues · Designed and coordinated marketing materials and communications to increase memberships, sponsorships, and collaboration in the company's networks. · Provided project management to large-scale resource network building projects