Amy Regan Email and Phone Number
Amy Regan's Location
Greater Orlando, United States, United States
Amy Regan's Contact Details
Amy Regan work email
- Valid
- Valid
- Valid
- Valid
Amy Regan personal email
n/a
Amy Regan phone numbers
About Amy Regan
Strategic marketer with 10+ years of marketing experience. I am currently a Senior Manager, Marketing Strategy at The Walt Disney Company.Specialties: marketing strategy, brand management, CRM, digital marketing, social media, email marketing, integrated marketing communications, leadership, communication, organization, empathy, analytics, professionalism
Amy Regan's Current Company Details
Amy Regan Work Experience Details
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Senior Manager, Marketing StrategyThe Walt Disney Company Feb 2023 - PresentBurbank, Ca, Us
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Senior Marketing Strategy ManagerThe Walt Disney Company Aug 2022 - Feb 2023Burbank, Ca, Us• Lead Disney Vacation Club prospect brand strategy to generate awareness and deliver 200K+ annual leads• Develop launch strategy for new Disney Vacation Club Resort, managing positioning, naming and cross-organizational teams• Oversee continuous improvement and refinement of sophisticated lead nurture streams, optimizing towards improved sales velocity and driving 2.3M contacts per year• Lead cross-functional teams inclusive of media, digital, creative, and PR to successfully execute $10M+ worth of marketing programs
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Marketing Strategy ManagerThe Walt Disney Company Aug 2019 - Aug 2022Burbank, Ca, Us• Create and implement strategic input, integrated communication plans and program optimizations to increase Disney Vacation Club Member satisfaction and reduce rescission• Champion Disney Vacation Club’s referral program, Dream it Forward, by leading cross discipline teams ultimately to drive advocacy and $34M in new Membership sales annually• Develop strategy and partner with multiple disciplines to launch several Disney Cruise Line marketing campaigns to re-open the business after COVID-19 closure• Analyze consumer insight data to understand audience motivators and identify business opportunities
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Customer Engagement Manager IiThe Walt Disney Company Mar 2019 - Aug 2019Burbank, Ca, Us• Develop and manage messaging strategy for the Walt Disney World Domestic audience including strategic recommendations across media channels (streaming, display, social media, TV, cinema, digital audio, email and direct mail) • Lead and develop Cast Members on the Walt Disney World Domestic Messaging Team• Own strategic planning and distribution of creative assets to internal and external partners for successful campaign launch• Built Walt Disney World organic social media strategy and oversee execution across Facebook, Instagram and Twitter• Planned and executed successful launch of new products, including Star Wars Galaxy’s Edge at Disney’s Hollywood Studios
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Crm & Customer Engagement ManagerThe Walt Disney Company Aug 2014 - Mar 2019Burbank, Ca, Us• Manage the messaging strategy for Walt Disney World marketing campaigns across email, direct mail, social media, streaming, display, digital audio, TV and cinema (2017 – 2019)• Leader and mentor of team’s intern, overseeing various CRM and Customer Engagement tactics (2016 – 2019)• Maintain and enhance Disney Cruise Line and Adventures by Disney triggered CRM programs to drive vacation sales• Lead CRM strategy, deploy and report on Adventures by Disney email and direct mail programs (2014)• Generate leads and sales for Golden Oak, multi-million dollar homes on Walt Disney World property, via personalized multi-channel CRM campaigns (2014)
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Crm Marketing Manager Backfill For The Walt Disney CompanyTeksystems Oct 2013 - Aug 2014Hanover, Md, Us• Develop strategy and execute Walt Disney World Resort, ticket and special event email and direct mail campaigns targeted at over 1M Florida Residents• Drive Walt Disney World annual pass purchases via acquisition tactics and upgrade programs • Testing and analysis of multi-channel creative, audience segmentation and subject lines to direct future campaign strategy• Coordinate Disneyworld.com personalization tests that provide relevant content based on Guest data -
Crm Marketing Associate For The Walt Disney CompanyTeksystems Jan 2013 - Oct 2013Hanover, Md, Us• Build strategy and logic for new triggered email program, Disney Vacation Account - Organize 50 highly variable and personalized emails promoting Walt Disney World, Disneyland, Disney Cruise Line, Adventures by Disney and Aulani, a Disney Resort and Spa in Hawaiʻi• Program Manage department’s first triggered email program that utilizes Guest web behavior - Collaborate with partners on strategy, brand positioning, creative development, logic grids and reporting• Forecast and actualize $5 million budget for all CRM personalization tactics
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Crm Marketing InternThe Walt Disney Company Jan 2012 - Jan 2013Burbank, Ca, Us• Manage the monthly deployment of Resort offer email campaigns in support of Walt Disney World and Disneyland Resorts - Collaborate with internal and external partners on offer positioning, creative input, creative development, scheduling, email testing, email deploy, metric tracking and results sharing• Support triggered email and direct mail programs with ongoing maintenance, updates, testing and reporting• Provide the Lead Management team with daily and monthly reporting, testing of Disney’s Customized Maps and training of new Lead Management Intern
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Brand Management InternMichigan State University Feb 2011 - Dec 2011East Lansing, Mi, Us• Write creative briefs that are cohesive with clients’ marketing plans• Assist brand managers in competitive industry research • Conduct surveys, analyze results, and create recap reports to gain insight on consumer preferences• Media planning and buying for print, online, and billboard• Update and maintain financial records and clients’ marketing budgets -
Marketing InternBissell Homecare, Inc May 2011 - Aug 2011Grand Rapids, Michigan, Us• Lead team of interns in developing a business plan, creative brief, advertising schedule and prototype for vacuum attachment competition• Analyze competitors’ products which directly led to new product development • Gain insight on consumer cleaning behavior via focus group research -
Advertising InternAdvantage Marketing Solutions Jun 2009 - Aug 2010• Organize and sell sponsorships for community festivals and advertising space in five city publications • Develop and maintain a social media presence for various clients • Write press releases for numerous clients
Amy Regan Skills
Marketing
Advertising
Leadership
Social Media
Email Marketing
Facebook
Market Research
Press Releases
Media Planning
Brand Management
Public Relations
Crm
Copywriting
Microsoft Office
Communication
Search Engine Optimization
Google Adwords
Integrated Campaign Development
Partnering
Customer Relationship Management
Organization
Search Engine Marketing
Creative Briefs
Amy Regan Education Details
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University Of FloridaMaster Of Business Administration (Mba) -
Michigan State UniversityAdvertising
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Canton High School
Frequently Asked Questions about Amy Regan
What company does Amy Regan work for?
Amy Regan works for The Walt Disney Company
What is Amy Regan's role at the current company?
Amy Regan's current role is Senior Manager, Marketing Strategy - The Walt Disney Company.
What is Amy Regan's email address?
Amy Regan's email address is pr****@****msu.edu
What is Amy Regan's direct phone number?
Amy Regan's direct phone number is +173430*****
What schools did Amy Regan attend?
Amy Regan attended University Of Florida, Michigan State University, Canton High School.
What skills is Amy Regan known for?
Amy Regan has skills like Marketing, Advertising, Leadership, Social Media, Email Marketing, Facebook, Market Research, Press Releases, Media Planning, Brand Management, Public Relations, Crm.
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