Amy Strauss Falco Email & Phone Number

Camden, New Jersey, United States

Camden County, New Jersey, United States

Drive the integrated communications and marketing campaigns for Campbell's and Prego brands, helping to shape, modernize and evolve how the brands come to life with our consumers. Responsible for driving brand integration cross channels, inclusive of briefing, executing and elevating our branded creative and activations, and modernizing the full Meals & Beverage portfolio's Recipe Strategy, with a focus on modernizing our approach to cooking with Campbell's.

Camden, New Jersey, United States

Lead development and execution of the strategic integrated channel marketing plans for Campbell’s Condensed Soup, Swanson Broth, and V8 Juice, inclusive of strategic activation briefing, creative development, and in-market performance optimization. Identify and execute key partnerships for the brands to drive business growth, engagement, brand awareness and perception, and modernity. Manage external agency partners, inclusive of creative and digital content teams.

Camden, New Jersey

Support Campbell Soup & Swanson Broth in strategy development and execution of annual creative campaign initiatives and communications across marketing channels (linear TV, digital, social), networks and partners. Lead digital content development and execution across key digital and social platforms and media partnerships, including such partners as Conde Nast, Good Morning America, PopSugar, The Kitchn, Buzzfeed, among others. Manage Soup & Broth brands' social media channels and campaigns, managing a team through content planning and execution, as well as partnering with celebrity influencers and influencer networks. Manage eCommerce content development and execution, including adhering to new product launches and real-time optimizations to improve digital-shelf performance.

Camden, New Jersey

Support Campbell Soup & Swanson Broth in executing annual creative campaign initiatives and communications across marketing channels, networks and partners. Lead digital content development and execution across key digital and social platforms and touch points. Manage eCommerce content development and execution, including adhering to timelines, new product launches, and copywriting. Track marketing financials and PNLs, acting as gatekeeper for real-time transparency and decisioning.

Camden, Nj

Act as Marketing Coordinator for Campbell’s Soup & Broth Brand Development team. Lead key commercialization projects including introduction of category-wide label optimizations and development of Condensed Kids' licensed portfolio (including managing partnerships with Disney, Lucas and Marvel). Assist with on-going copywriting needs, including those for packaging, activation and strategy. Manage on-going eCommerce content development and heighten digital storytelling opportunities.

Camden, New Jersey

Support the Soup & Broth marketing teams through Brand Development initiatives and commercialization projects. Assist all category teams with copywriting needs and ongoing creative-development projects.

Camden, New Jersey

Produce and manage an extensive portfolio of eCommerce copy for Soup & Broth divisions, assisting to contemporize Campbell’s digital platforms and strengthen ecommerce footprint. Contribute ongoing packaging copy for a range of food & drink products, and assist with other copywriting needs.

Greater Philadelphia Area

Small-batch coffee shop and roaster located in South Philadelphia's Pennsport neighborhood specializing house-roasted blends and single-origin coffee, signature coffee drinks and community events. #CoffeewithHerman

Published "Pennsylvania Scrapple: A Delectable History" as part of Arcadia Publishing's American Palate series. About the book: An essential food in Mid-Atlantic kitchens for hundreds of years, scrapple is the often-overlooked king of breakfast meats. Developed by German settlers of Pennsylvania, the slow food byproduct was created to avoid waste in the day’s butchering. Pork trimmings were stewed until tender, ground like sausage and blended with the originating broth, cornmeal and buckwheat flour. Crispy slabs of scrapple sustained regional ancestors through frigid winter months and hard-worked harvests. Today, companies such as Habbersett and Rapa still produce scrapple as new generations of chefs create exciting ways to eat the staple. Join author Amy Strauss as she traces the sizzling history and culture of a beloved Pennsylvania Dutch icon.Available now on AmyStrauss.com/Book, Amazon.com and ArcadiaPublishing.com.

Nationally

Produce and manage content (marketing sell-in sheets, case studies, trend forecasts, website, social media, eCommerce, Google AdWords ads) for range of businesses. Act as a consultant for editorial and marketing planning, including new product launches and restaurant openings.

Greater Philadelphia Area

Managing and producing beer-focused online content for PhillyBeerScene.com. Strategizing expansion and growth for the magazine's online portfolio. Contributing feature articles for six print issues a year. Assist with on-going social media support. beerscenemag.com/author/amystrauss

Features writer contributing to a range of regional and national publications, specializing in written word focused on food and beverage.

Conshohocken, Pennsylvania

Produce a range of creative print and digital content for company's internal and external needs. Range of produced content includes: marketing sales sheets, case studies, google AdWords ads, eCommerce copy, etc.

DishTripTM (a partnership with Southwest Airlines) sends local food ambassadors on whirlwind travel adventures! Travel coverage for and contributions to: Southwest Airlines, OpenTable

West Chester, Pennsylvania

Dish LLC Publishers & Producers of Culinary Content One company, two brands.The Town Dish is an online culinary publication focusing on Food, Drink, Travel, Style and Health. TheTownDish.com features national and international culinary news in addition to hyper-local food and drink content on our nine Dish Community pages.Position includes acting as Dining Editor for Main Line Today (2012-16)Manage and contribute to Epicure section of this monthly lifestyle magazine, including restaurant and brewery reviews. Maintain, manage weekly online food blog, The Main Course. Wrote and produced seven successful food cover stories.Dish Works is a culinary content house. Dish Works acts as an extension of your company’s marketing and public relations team. We provide fuel for your content marketing efforts by creating unique, customized content that engages audiences while supporting company strategy. Position includes task of overseeing production of editorial calendars and content for clients, as well as assist with management of social media platforms.

Greater New York City Area

Acted as the Philadelphia gatekeeper for all new restaurants, bars and breweries, building on-going editorial announcing openings. Maintained, edited city’s extensive restaurant database for the brand's mobile app.

Greater Philadelphia Area

Specialized in food and drink writing, regularly contributing to the weekly paper's Food section. Additionally featured independent artists and cultural events for the Arts and Arts Agenda sections.

Phoenixville, Pennsylvania

Covered the local politics and government beat, while producing features on the food, drink, arts and entertainment scene. Coverage extended throughout Chester and Lancaster counties.

Greater Chicago Area

Contributed profiles and interviews with celebrities, musicians, crafters and artists. Contributions appeared within the magazine's glossy pages and their online editions.