Amy Murphy-St Laurent Email & Phone Number

Waltham, Massachusetts, United States

Waltham, Massachusetts

North Kingstown, RI

Lead the development of strategy and execution of all digital, social and loyalty marketing programs Oversee the usability, design, content, and effectiveness of the company’s digital channels including web, email, social media and mobileLead the strategy, implementation and growth of customer loyalty and targeted consumer programsDevelop and measure key.

New Bedford, MA

Lead the development and execution of all brand and marketing strategies and programsOversee the development of all marketing and communication materials across all channels for the retail and B2B marketInfluenced present and future products by determining and evaluating current and future market trendsDevelop and oversee the marketing budgetWork directly.

Quincy, MA

Oversee the development and execution of strategic plans for all digital communication channels to grow top line sales and customer loyaltyDevelop strategy and oversee the execution of targeted customer communications across email, mobile, social media, digital display, search and web siteDevelop cross channel content strategies and oversee the.

Quincy, MA

• Created strategic road maps, detailed projects plans and oversaw the execution of social media platforms and customer loyalty programs
• Successfully launched branded Facebook page including managing media buys and promotional programs
• Developed strategies and road maps for future expansion of social media presence for four retail brands
• Managed the day to day activities for social media platforms for four retail brands
• Managed partner relationships that support overall loyalty programs
• Developed strategies, marketing plans and oversaw execution and implementation of loyalty points based programs

Created strategic marketing and communication vision for the brand and managed the development of marketing and communication plans across a variety of channels to achieve financial, brand and customer goals. • Identified, developed and evaluated marketing strategies based on objectives, consumer research and market conditions• Initiated market.

Quincy, MA

• Led the strategic development of marketing plans and oversaw the implementation of marketing tactics across a variety of channels to meet corporate brand, business and customer goals while also meeting the goals of our.
• Oversaw the implementation of over $23,000,000 in partner marketing funds with year over increases resulting in an overall 50% increase since assuming responsibility.
• Developed marketing channels that created opportunities for partner participation, which resulted in the achievement of brand and customer goals while creating revenue.
• Presented and participated in strategic partner marketing sessions with highest levels of management internal and external
• Developed and was accountable for product specific marketing initiatives across multiple channels including financial management and post-analysis assessment.
• Developed bench marks for measuring partner programs, determined programs that would add value to the business and facilitate achievement of brand, customer and financial goals.

Freetown, MA

• Directed sales and merchandising operations for over 275 stores with annual sales of $127,000,000 as well as overseeing a staff of eight including a category manager, three sales merchandisers, two supervisors of.
• Developed and implemented sales programs resulting in three year sales growth of $32,111,076 and profit growth of $17,086,211
• Responsible for all aspects of financial management including achievement of yearly sales and profits as well as department overhead.
• Developed and was the key driver for all marketing and merchandising programs.
• Created and implemented centralized distribution process resulting in a savings of over two million dollars in its’ first year.
• Developed all aspects of the new department footprint including layout, fixture development, and signing.