Simpli.fi is a demand side platform with an integrated data management platform built to ingest, bid, optimize and report on unstructured behavioral, GPS and offline data. The net result is better performance faster with fewer impressions than segment dependent platforms.Founded in 2010, Simpli.fi has experienced explosive and profitable growth. Today we have more than 140,000 live campaigns monthly in support of direct brands, agencies, trading desks, and local media groups. Our platform is accessible via API, Self-Service UI or managed services. Targeting solutions include proprietary household-level addressable & mobile geo-fencing with foot traffic conversion zones. Additionally, we are commonly recognized as an innovator in keyword search and keyword contextual audiences with keyword level control, optimization and reporting.Based in Fort Worth, Texas and being utilized worldwide.

Focusing on a tech first approach in helping agency partners transform their businesses by equipping their media buying teams with a robust digital media platform. Tailoring demos to agencies’ specific needs related to their current tech stack, team structure, agency offerings and goals and/or pain points. Closing complex SaaS agreements through a consultative approach, focused on business outcomes.

Responsible for developing new and managing ongoing digital media relationships within the regional market, while working with the media strategy team to develop and execute online campaigns. Educating clients, helping them through the many challenges that marketers face in the digital media world today.

Responsible for quickly building innovative and strategic media solutions across any channel (OTT, desktop, mobile, video) using any technique (programmatic guaranteed, RTB, site-direct, search, social) to achieve any performance objective (from branding to direct response), acting as an extension to agencies’ media teams.

I worked hard to provide a framework for the media department that would foster harmony and productivity with other departments throughout the agency, leading to true integration. • Introduced and implemented a streamlined invoice/billing reconciliation system which increased accounting accuracy as well as reduced questions and confusion.• Created media process overviews and training documents to educate Account and Creative teams on topics such as the media planning process & workflow, deliverables for clients, budget setting, success metrics, media buying types, digital ad & creative types, and more.• Established agency compensation for media plans including commission and upfront planning tier models.• Delegated tasks and responsibilities to ensure the most productive and effective use of each team members’ skills, while motivating their interests.• Inspired creativity and pro-activity of media staff while supervising the execution of media plans.• Proposed new ideas to spearhead innovation in our proposed media plans, offering our clients opportunities above and beyond what they thought possible.

Every day I made important decisions, on behalf of clients, regarding ways to allocate their media budgets to the best and most effective programs through paid media touch points, helping them to stand out from the competition.• Used research and planning tools such as Scarborough, Kantar, SRDS, Arbitron, Nielsen, Strata/View32/SBMS, etc. to identify publishers and placements, negotiate the best rates and added value, and issue insertion orders. • Gained experience in preparing and presenting media plans, including objectives, strategy, rationale, flowcharts and all backup materials.• Conducted post media buy reporting on performance and held media accountable for under delivery make goods.

I fostered agency accounts through listening well, bringing ideas to the table and executing successful campaigns. Through the trust and relationships I built with buyers I was able to acquire new business and renew existing business for the station.• Grew confidence in leading client meetings including presentations and anticipating and answering all questions.• Gained experience in meaningful follow-ups by creating conversions and providing agency buyers with the stats they needed to properly evaluate the station.

I was able to able to create custom on-air programs for local-direct clients, satisfying their business needs and objectives, while also appealing to the DC101 listening audience through contesting, events, appearances and more.• Conducted client needs analysis to find out as much as possible about each client’s business while providing them with pertinent information about the radio station and the listener demographics.• Learned how to brainstorm with the promotions teams and on-air personalities.• Gained experience in prospecting and cold calling, both over the phone and in-person.