Amy Xia Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Rebrand, design and launch It Starts Here: MNP's new bilingual recruitment campaign across 117 offices with 1000+ digital and print toolkit pieces to execute on a regional level• Trailblaze the ongoing development of innovative self-serve branded tools to leverage in region-tailored recruitment strategies and employer branding• Support MNP's national Human Capital strategic objectives and optimize our employer/talent brand priorities by building quarterly performance reports, competitor/business insights and actionable recommendations • Advocate and advance the firmwide Diversity, Equity and Inclusion (DE&I) strategy by researching, consulting and managing firmwide Observances, blog features (Diversity at MNP) and social media content• Assess, plan and pivot on current internal and external communication processes to implement an inclusive bilingual strategy firmwide• Amplify the Human Capital social media strategy on LinkedIn, Glassdoor, Facebook, Instagram, Twitter and Indeed

Calgary, Canada Area

• Lead, conceptualized and produced TELUS Spark visual assets including a rebranding of the Spark in-house Eatery in 2019 and a new mobile-driven website (SparkScience.ca) in 2020• Managed and oversaw marketing campaigns for visitor experiences, award-winning exhibits, and special events such as a visit from Bill Nye "The Science Guy", a series of summer Drive-in movies, and BODY WORLDS: Animal Inside Out resulting in over 2 million impressions in 2019• Developed marketing and communication strategies for internal departments and external clients• Formulated creative and adaptable solutions in a non-profit sector whilst surpassing 2019 target numbers for guest attendance and membership sales• Creation of over 40 unique campaign brands and visual assets such as the 2019 annual report and themed adult-only night events• Print and install coordination of large format indoor and outdoor prints including exterior building banners, specialty vinyl, and wayfinding signage• Oversaw marketing department budgets and spending

Calgary, Canada Area

• Rebuilt the agency website to incorporate a refreshed brand, a mobile-optimized interface, updated copy, SEO capacity and Google Analytics tracking • Developed and implemented integrated data reporting tools and solutions to better represent our program and agency impact to external stakeholders, major funders, and community partners• Construction and integration of a web-based volunteer and client information database system, tracking confidential personal information, medical records, and quarterly progress assessments • Creation of various agency infographics, branded templates, graphic standards, etc. • Oversaw the bi-annual FCSS (Family & Community Support Services) data reporting periods and process to The City of Calgary

Calgary, Canada Area

• Planned, implemented and executed the 2016 growth and marketing strategy for all aspects of the organization while aligning to the core goals and objectives• Content creation of all brand identity and marketing assets including store design, messaging, and paid/earned/organic communication materials• Planned and executed monthly social media calendars to be used in integrated multi-channels campaigns • Daily analysis and reporting of online marketing and social media channels impressions, engagements, consumer traffic and patterns • Strategic collaboration with Calgary's popular Social Media outlets such as YYCLiving, City Hype, DateNightYYC, Branded Magazine, etc., reaching more than 10,000 impressions • Coordination to collaborate in strategic events including Big Taste Calgary, Alberta Burger Fest, and Alberta Beef

• Supported Suncor's event team with planning and executing 2015 high level internal and external company events • Provided support with planning and delivering Suncor's 2015 campaigns - includes content and graphics for whatyescando.com and other Suncor social channels• Identified, monitored, and presented weekly content marketing and experiential marketing trends • Responsible for uploading, organizing, and managing all Suncor and Petro-Canada owned digital assets and media services (Stock photographic, campaign assets, webcasts, etc.) • Created infographics and campaign amplification planning tools (Campaign briefs, content calendars, critical paths etc.) for Suncor's social media channels• Utilizing SharePoint to monitor and edit Suncor's intranet• Communications lead for the 2015 United Way Calgary Suncor planning committee

Calgary, Canada Area

• Created, organized and implemented a marketing strategy towards the lab's various rehab programs including print, digital, and social media materials through Adobe Photoshop and InDesign etc.• Rebranded and redesigned the corporate identity of the facility • Worked with the Leadership Team consisting of more than 30 researchers and volunteers• Increased target market exposure and customer base through new marketing plan within the city of Calgary • Utilized coding, web design and graphic design skills to create marketing resources• Member of 2014 Stride for Thrive planning team with 300+ participants and fundraising over $23,000

Calgary, Canada Area

• Created brand awareness for McDonald's McCafe product series towards targeted customers • Established good corporate identity of the products and services of McDonald's • Distributed McCafe product samples at various large scale events in Canada

Calgary, Canada Area

• Created a positive, professional, and engaging consumer experience by sampling and demostrating each system's features and products while meeting and exceeding weekly sales goals • Educated all aspects of Nespresso's line of premium products towards customers with key messaging and brand information • Informed management with weekly sales activity and results reports including consumer demographic and traffic analysis

Calgary, Canada Area

• Promoting and distributing various brands and products such as Hidden Valley Ranch or Maille Mustard • Informing and educating customers on the features of the products • Representing the brands in a resourceful and professional way

Calgary, Canada Area

• Receiving, maintaining, and ordering produce stocks • Responsible for all produce section displays• Providing assistance and answers towards customer inquiries

Calgary, Canada Area

• Handling and carrying large amount of money • Responsible for vendor’s cash box• Verifying ending balances at the end of the day• Strong management skills – was able to finish all tasks efficiently and effectively • Awarded as Star worker

Calgary, Canada Area

• Assisting customers and handling heavy machinery• Demonstrates conflict resolution when an unsatisfied customer is present• Responsible for cash and personal till

Calgary, Canada Area

• Assisting customers and handling heavy machinery• Demonstrates conflict resolution when an unsatisfied customer is present• Responsible for cash and personal till• Cooking all food products sold at the location • Cleaning all working areas regularly every shift

Bachelor Of Commerce (B.Com.), Marketing

Activities and Societies: Enactus Calgary, Alliances in Marketing, Japanese Students Association, Thrive Centre

Graphic Design Certification Of Achievement, Graphic Design