Vice President, Marketing And Inside Sales
Lakewood, Co
MARKETING LEADER | Oversee and manage a comprehensive inbound marketing strategy; including PPC campaigns, landing pages, re-marketing, Google AdWords, SEO, content engine [articles, newsletters, eBooks, webinars, how-to videos, and more], email management and strategy, client database management, product pricing, website content and management, Google Analytics, content calendar, oversee social media strategy, event leads, alliance partnerships, and influencer strategy.SALES LEADER | Lead the strategic direction of the sales team including sales planning and forecasting, reporting, quota setting and management, sales process optimization, sales training, sales program implementation, sales compensation administration, budgeting, lead allocation, and recruiting and retaining a high performing sales team. • Increase sales by 49% from 2013 to 2014. • Establish the compensation rules, policies and procedures for the sales team; ensure compensation is in line with the market.• Study and re-vamp sales processes for efficiency and a more streamlined sales process.• Accountable for growing inbound leads and meeting or exceeding all sales quotas. • Establish and execute on an annual B2B marketing plan to increase client partnerships.