Amy Botkin Email & Phone Number

Client communications, marketing strategy, & new business development

Promoted to ensure brands and products delivered best‐in‐class consumer and end‐user experience. Managed a $3.5M+ marketing budget and over sixty team members, including five direct report managers across brand management, content development, consumer and market insights, product development and design, prepress, scheduling, and editorial services.• Led brand re-positioning plan with external agency on $130M+ consumer brand, launching initial advertising campaign to build awareness and engagement.• Managed key brand foundations for multiple brands and collaborated with internal teams to ensure adherence.• Led development of “best-in-class” product content guidelines and delivered digital content for deployment to e-commerce customers.• Responsible for the design and production of thousands of products and packaging worth $600M in sales.• Oversaw team in development and execution of annual consumer learning and research plan.

Developed and executed strategic marketing plan for planning & organizing consumer products, a $150M product line. Managed a team of product managers dedicated to three national brands and over 5k seasonal items.• Accountable for financial key metrics such as net sales, profitability, inventory, and management of $2M annual budget.• Led five product categories through the product life cycle requiring an ability to balance strategy with daily execution.

Led a small team overseeing this new ACCO-owned premium brand to “incubate” business, including financial performance focused on aggressive top-line growth. Presented quarterly business updates to ACCO executive leadership.• Developed and executed an integrated marketing plan full of test-and-learn tactics to increase sales and generate new brand awareness.• Ensured implementation of brand-building strategy and storytelling across multiple channels.• Managed product ideation, development, and procurement of a premium line of leather goods.

Managed strategy for the ACCO US brand portfolio including clarifying brand voice, developing assets, and managing brand messages. Planned and executed integrated marketing campaigns with agency partners.• Led all aspects of the annual back-to-school Five Star consumer campaign from strategic planning to in-market execution, inclusive of TV commercial production, digital, social, promotions and PR.• Successfully managed the first-ever consumer campaign for the AT-A-GLANCE brand.• Managed operations and relationships of key external partners including advertising agency of record, public relations agency, and video production vendor.• Oversaw web content team to deliver thousands of product content pages annually for deployment across multiple ecommerce customers.• Determined consumer research needs to support brand strategies, working with consumer insights team on brand health studies and tracking.

Worked with the director to manage all aspects of the annual Five Star consumer campaign, serving as primary day-to-day contact with advertising agencies on campaign planning and execution. Set strategic direction for the brand’s product portfolio with a three-year product road map.• Led a team of marketers on all product development activities including pricing and positioning strategies, P&L management, product specification requirements, compliance and quality testing, and packaging development.• Partnered with the consumer insights team on executing consumer research projects.• Served as the lead marketer for the school supply business at Walmart, managing a team on marketing programs for the largest customer and delivering all presentations to the category buyer.

Partnered with the director to develop and execute the long-term strategic direction for the Mead consumer brand. Developed fashion, licensed, and teacher organization marketing strategies including analysis and definition of market segments, new product category entry, and targeted channels of distribution.• Managed two product marketers on day-to-day management of all Mead school products including pricing and positioning strategies, P&L, product specifications, compliance and quality testing, and packaging development.• Partnered with consumer insights team on creation of new fashion-based research to drive deeper understanding of most appealing designs for product offering and customer assortments.• Selected by management to participate in a strategic internal project to identify innovative ideas that resulted in a new teacher organization product line opportunity.

Identified and pursued licenses and partnerships that brought value to MWV products and key customers, primarily managing licensing relationship with FranklinCovey team. Prepared and delivered strategic presentations to Target buying team.

Managed multiple product lines including both FranklinCovey 365 and Real Simple programs at Target, developing and managing the planning program including over 50 items contributing $9M in annual sales.

Associate Marketing Manager II, Gifts and Stationery, Associate Marketing Manager I, Decorative Calendars, Marketing Assistant, Decorative Calendars, and Marketing Intern, LaserLine Media Storage and Technology Papers

Mba, Marketing

Bachelor Of Science (B.S.), Business Administration And Management, General

Activities and Societies: Member of Flyer Enterprises, a group that managed and developed various student-run businesses on campus.