Amy Hayter Email & Phone Number

Seattle, Wa, Us

As the Manager of Technology Solutions for Metadata and Data Access Management, I lead initiatives to optimize metadata management and data access capabilities across the organization. My role encompasses strategic oversight and hands-on management, supporting our metadata lifecycle within Collibra while driving data access management for Databricks and facilitating the transition to Unity Catalog.Key focus areas include:Metadata Management: I oversee the product side of Collibra, implementing best practices in metadata governance and leading initiatives that ensure data quality and consistency across the organization. By developing standardized metadata practices, I support data-driven decision-making and cross-functional alignment on data governance.Data Access Management: I lead data access strategy within Databricks, balancing secure access with usability, and am currently guiding our transition to Unity Catalog to further streamline data access. This includes close collaboration with security and compliance teams to maintain strong data governance policies.Team Leadership & Process Optimization: My team and I work to create and maintain scalable processes that enhance productivity and operational efficiency. Through mentorship and structured goal-setting, I foster a collaborative and high-performance culture focused on delivering consistent value.In this role, I bridge technical and business needs, serving as an advisor on metadata and data governance strategies and fostering relationships across IT, product, and data engineering teams. I am committed to establishing a robust metadata and data access infrastructure that aligns with our organization’s strategic goals and supports innovation and growth.

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

As a solution-oriented technology professional, I specialize in identifying and implementing impactful improvements in productivity and efficiency, from project initiation through to deployment and production support. My experience spans gathering and translating complex business requirements into effective, user-centric technology solutions, managing each step from testing and user documentation.I leverage strong facilitation skills to lead business requirements sessions and Use Cases to capture functional specifications and design end-to-end technology solutions that meet business needs. My work involves close collaboration with both internal teams and external partners to configure, document, and test these solutions, ensuring seamless integration into existing systems and user environments.In addition to leading solution delivery, I drive resolution of technical issues in production support, applying my deep system expertise to troubleshoot, identify root causes, and guide resolution efforts across global teams. My commitment to process improvement allows me to spot trends, assess broader improvement opportunities, and enhance system performance internationally.

• Partner with Sales Excellence, Sales Leadership and Business Group leadership to innovate on, manage, and create depth understanding around our global sales resource model. • Design standard reports and drive ad-hoc BI that enables sales, marketing and business group leadership to understand the impact the sales team is having on overall business growth.

Seattle, Wa, Us

• Helped with the launch of the loyalty 3.0 program making a customer-centric and sound business plan that has expanded the Starbucks Rewards membership and drove an increase in revenue.• Partnered with IT to retire current Teradata analytic platform and migrate onto the Oracle platform for core analytics, migrated processes toward emerging infrastructure investments.• Developed the methodology and objectives for analysis to implement data driven business decisions.• Lead and develop a team of exceptional on shore and off shore analysts in an agile environment. • Lead the Mobile Order and Pay analytics; developed roll-out plan, segmentation and key metrics for determining success of the program.• Participated on cross-functional teams, and ensures effective integration through development and democratization of data.

Seattle, Wa, Us

• Own the capturing, analyzing, synthesizing, assessing, documenting, and verifying of business requirements, processes and workflows• Develop and deliver both regular and ad-hoc reports, and dashboard for leadership to help driven decision-making• Driver innovation and visualization technologies• Devise methods for identifying data patterns, trends in available information sources using a variety of qualitative and quantitative techniques. Determine and recommend additional data collection and reporting requirements • Outstanding analytical skills, including translating unstructured strategic questions into structured knowledge and exploring relationships between multiple pieces of data • Lead innovative packaging and presentation of insights to business and broader analytics community• Manage, organize and present analytics data, key metrics and KPIs• Participate in workgroups, providing analytics data and insights to inform initiatives• Develop and drive multiple cross-departmental projects• Establish brand and team as subject matter experts in Analytics across departments• Working knowledge of tools (e.g. SQL, SAS) to pull and process data from various database environments.

Seattle, Wa, Us

Position Summary:• Assists in the development of business goals and measurements by performing analysis for the Loyalty business unit. Evaluate opportunities and assess the effectiveness of programs implemented across the business channels.• Create presentations and dashboards to illustrate the effectiveness of the loyalty program. Evaluates business opportunities, issues, risks and profitability.• Works cross-functionally to develop and distribute information products.• Develop reports and analysis for the Loyalty business unit. Evaluate effectiveness of new programs by employing analytical methods.• Write queries to report on customer behavior; including o On-going monitoring of key customer/core program-operational metricso Analysis of customer behavior, buying patterns, and segmentationo Evaluating campaign performance• Interpret data, communicate findings, and present recommendations to internal partners on operational/program results and improvements• Work closely with technology to develop the next generation reporting applications.• Must possess a firm command of language so that they can relate the results of their findings in terms marketing will understand. Must also develop simple graphs and charts to elucidate how the mathematical information will influence the business.

Position Summary: Customer segmentation and campaign management working with external and internal stakeholders to bring campaigns into market.Contribute to project planning and scheduling by assisting in data preparation and data analysis portions of various projects. Perform data transformations, hygiene and QA as well as prepare functional specifications for set up of systems and processes.

Seattle, Washington, Us

Position Summary: Responsible for supporting the data team in the planning, design, development and analysis of marketing campaign performance metrics.Worked closely with management and Project Managers to provide analytic insights to optimize marketing campaign performance. Extract and manipulate data from multiple sources including SQL Server to inform business decisions and actions including segmentation. Brainstorm new methods to track and report data in order to enhance department efficiency, such as creating standard email metric reports. Proactively identify areas/decisions where additional analytic or strategic insight is needed.

As a vendor/consultant in the Microsoft Corporation on-boarded the tactical campaign execution and reporting of 16 MSN US Channel Newsletters including MSN Entertainment, MSN Autos, MSN Money, etc. in the MOPM/CIMS/BICI division. During this process defined and implemented processes, best practices, documentation and cost saving solutions while performing sharp analytical and problem solving skills on a daily basis.Developed strong communication lines between multiple businesses and technology partners in order to maintain a high level of productivity.Obtained strong understanding of email marketing principles including communication types (acquisition, retention, loyalty, etc.), privacy/legal implications, best practices, and content styles in a large volume (both in terms of quantity of campaigns and quantity of target audience).Managed team of campaign executioners, hired, trained and directed daily roles and responsibilities.

Formed customer loyalty through event and promotion planning to increase sales and traffic of non-local residents.Achieved an understanding of operations and management issues as well as the role marketing plays to help achieve center goals (portfolio available upon request).

Tracked inventory and purchase orders, recorded daily cash reports, balanced accounts receivables Assisted in managing accounts payables, assembled bids for future projects, refined customer service skills through phone and in-person interactions with day-to-day customers

Master’S Degree, Ms Integrated Marketing Communications

Certificate In Business Intelligence: Techniques For Decision Making, Data Analysis, Visualization & Data Mining

Business Administration, Marketing

Marketing

Sql Server Essentials: Concepts And Tools