Senior Vice President, Sales & Marketing
Current
Sep 2024 - Present
AeroLeads people directory · profile
Amy Larson Email & Phone Number
Strategic Marketing, Communications & Operations Pro. Proud #CannaMom. Public Speaker, Mentor & Cannabis Advocate.
at
Rx Green Technologies
1 work email found
@tiltholdings.com
5 phones found area 303
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Strategic Marketing, Communications & Operations Pro. Proud #CannaMom. Public Speaker, Mentor & Cannabis Advocate.
Location
Denver Metropolitan Area, United States
Who is Amy Larson? Overview
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Quick answer
Amy Larson is listed as Strategic Marketing, Communications & Operations Pro. Proud #CannaMom. Public Speaker, Mentor & Cannabis Advocate. at Rx Green Technologies, based in Denver Metropolitan Area, United States. AeroLeads shows a work email signal at tiltholdings.com, phone signal with area code 303, and a matched LinkedIn profile for Amy Larson.
Amy Larson previously worked as Senior Vice President, Sales & Marketing at Rx Green Technologies and Senior Vice President, Marketing at Rx Green Technologies. Amy Larson holds Ba, Journalism & Public Relations from Arizona State University.
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Email format at Rx Green Technologies
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{first_initial}{last}@tiltholdings.com
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Profile bio
About Amy Larson
Named one of NCIA's “Top 10 Influential Women to Meet” in 2018. I bring a strategic, integrated approach to the marketing ecosystem in order to support and help drive customer engagement and meet revenue goals. A firm believer that every brand interaction is important and should be experienced in an authentic, meaningful way by the audiences who matter most. Specialties: cannabis, CBD, tourism, real estate, destination, brand building, media relations, influencer relations, community outreach, message development, crisis communications, social media strategy, content development, business development, digital marketing
Listed skills include Public Relations, Marketing, Press Releases, Media Relations, and 55 others.
Current workplace
Amy Larson's current company
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20 roles
Amy Larson work experience
A career timeline built from the work history available for this profile.
Senior Vice President, Marketing
Mar 2024 - Aug 2024
Vice President, Marketing
Current
Apr 2024 - Present
Member Board Of Directors
Current
Jan 2023 - Present
Contributing Member
Current
Nov 2022 - Present
Founder + Strategic Consultant
Current
Jul 2020 - Present
Juror, Clio Cannabis Awards
Apr 2023 - Apr 2024
Senior Vice President, Marketing & Communications
Apr 2022 - May 2023
Vice President, Marketing & Communications
Dec 2021 - Apr 2022
Vice President, Operations & Communications
Jun 2021 - Dec 2021
Chair, Marketing & Advertising Committee
Aug 2020 - Aug 2021
Vice Chair, Marketing & Advertising Committee
Jun 2019 - Jul 2020
Marketing & Advertising Committee Member
Jun 2017 - Jun 2019
Vice President, Marketing & Pr
- Developed foundational corporate brand and messaging strategy for start up cannabis compliance software company- Responsible for creating and ongoing management of all sales and marketing budgets, identification of KPIs and determination of ROI.- Creation and implementation of integrated marketing strategy, designed to meet company goals and objectives for brand awareness/visibility, lead-gen and revenue.- Strategies implemented delivered a 78% increase in website traffic, 128% increase in social media engagement (across platforms), and an average lead to demo request conversion rate of 36.5%.- Established and currently leading the company's Corporate Social Responsibility program and related efforts.- Development and management of conference/trade show exhibition and sponsorship strategy, as well as all supporting events, swag, collateral and accompanying thought leadership.- Ongoing management of external agencies including PR and digital (SEO/SEM). - Creation and coordination of owned content strategy, all thought leadership and social media strategies. - Develop and manage partnerships with multiple industry associations including NCIA, CCIA, MITA, MiCIA, WACA, MOCANN, and Humboldt County Growers Alliance. - Leading creation and implementation of company's initial CSR programSpeaking Engagements & Thought Leadership:November 2020: Cannabis Marketing Masters Summit: How to Build a Strategic Marketing PlanNovember 2020: NCIA Cannabis Business Cyber Summit: CannaTourism in the 21st CenturyNovember 2020: NCIA Services Solutions Webinar: The Road Ahead: Cannabis Compliance in 2021 and BeyondJuly 2020: NCIA Committee Insights: Best Practices in Advertising Cannabis BusinessesJune 2020: Cannabis Marketing Summit: Creating a Comprehensive Cannabis Marketing StrategyMarch 2020: 2020 Growth Conference: Crisis Communications February 2020: NCIA Northeast Cannabis Business Conference: The State of Advertising Your Cannabis Business - Why is it so Hard?
Jan 2019 - Jun 2021
Vice President, Marketing
Cohnnabis
- Led the brand development and strategy for the creation of the agency’s dedicated cannabis division, COHNNABIS. - Launched division and lead all business development, marketing and thought leadership for COHNNABIS division, growing it to more than $750,000 in revenue in two years.- Developed agency’s tagline, designed to communicate the concept and effectiveness of an integrated marketing approach; “Delivering The Entourage Effect for your Brand.”™ - Lead all brand and marketing strategy development in order to help launch or relaunch brands in the industry including: General Cannabis, Cannabolish, Surna, Canna Advisors, Papa & Barkley, Next Frontier Biosciences / VERRA, MyFoli.com, Seed & SmithSpeaking Engagements:- July 2018: NCIA Cannabis Business Summit: Never Say No Comment. - June 2018: Cannabis Marketing Association Fireside Chat (Denver).- February 2018: NCIA Seed to Sale Show: Preparing Your Brand for the Competition Ahead.
Jan 2016 - Jan 2019
Vice President, Marketing
- Creation and implementation of business development (inbound and outbound lead gen) and integrated strategic marketing plan (content, SEO/SEM, email, social, thought leadership) through which agency revenue goals were exceeded.- Led all content marketing and PR efforts, as well as awards strategy on behalf of agency, which resulted in being named to the Denver Business Journal “Best Places to Work” list in 2017.- Drove both brand and marketing strategy development while establishing and managing all key relationship efforts to secure clients across a number of industry verticals- Reorganized and managed PR department and provided strategy direction for all PR clients.- Managed political and public relations efforts for multiple clients, including a major real estate developer, and their battle with the oil & gas industry:https://www.denverpost.com/2017/11/17/aurora-highlands-community-oil-well-sites/https://www.denverpost.com/2018/03/11/denver-aurora-highlands-project/Speaking Engagements:- 2017: International Council of Shopping Center’s RECon conference.- 2017: International Council of Shopping Center’s J.T. Riordan School of Marketing, Instructor (three-day marketing course for retail real estate industry professionals).
Jun 2015 - Jan 2019
Sr. Vice President, Lifestyle Practice
Beginning October 2012, managed all facets of agency practice growth, business operations, client acquisition and strategy for clients such as the Kansas Travel & Tourism Division, Telluride Tourism Board, New Belgium Brewing, La Marca Prosecco, EcoTech Institute and more.
Jan 2014 - May 2015
Director, Tourism & Hospitality Practice
Oct 2012 - Jan 2014
Account Executive
Sep 2011 - Oct 2012
Account Services Director
Jul 2000 - Sep 2011
1 education record
Amy Larson education
-
Arizona State University
FAQ
Frequently asked questions about Amy Larson
Quick answers generated from the profile data available on this page.
What company does Amy Larson work for?
Amy Larson works for Rx Green Technologies.
What is Amy Larson's role at Rx Green Technologies?
Amy Larson is listed as Strategic Marketing, Communications & Operations Pro. Proud #CannaMom. Public Speaker, Mentor & Cannabis Advocate. at Rx Green Technologies.
What is Amy Larson's email address?
AeroLeads has found 1 work email signal at @tiltholdings.com for Amy Larson at Rx Green Technologies.
What is Amy Larson's phone number?
AeroLeads has found 5 phone signal(s) with area code 303 for Amy Larson at Rx Green Technologies.
Where is Amy Larson based?
Amy Larson is based in Denver Metropolitan Area, United States while working with Rx Green Technologies.
What companies has Amy Larson worked for?
Amy Larson has worked for Rx Green Technologies, Act Lab, National Cannabis Industry Association, Rolling Stone Culture Council, and Jane+Jade.
How can I contact Amy Larson?
You can use AeroLeads to view verified contact signals for Amy Larson at Rx Green Technologies, including work email, phone, and LinkedIn data when available.
What schools did Amy Larson attend?
Amy Larson holds Ba, Journalism & Public Relations from Arizona State University.
What skills is Amy Larson known for?
Amy Larson is listed with skills including Public Relations, Marketing, Press Releases, Media Relations, Trade Shows, Social Media Marketing, Copywriting, and Crisis Communications.
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