Amy Larson Email and Phone Number
Strategic Marketing, Communications & Operations Pro. Proud #CannaMom. Public Speaker, Mentor & Cannabis Advocate. at
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Rx Green Technologies
Amy Larson's Location
Denver Metropolitan Area, United States, United States
Amy Larson's Contact Details
Amy Larson work email
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Amy Larson personal email
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Amy Larson phone numbers
About Amy Larson
Named one of NCIA's “Top 10 Influential Women to Meet” in 2018. I bring a strategic, integrated approach to the marketing ecosystem in order to support and help drive customer engagement and meet revenue goals. A firm believer that every brand interaction is important and should be experienced in an authentic, meaningful way by the audiences who matter most. Specialties: cannabis, CBD, tourism, real estate, destination, brand building, media relations, influencer relations, community outreach, message development, crisis communications, social media strategy, content development, business development, digital marketing
Amy Larson's Current Company Details
Rx Green Technologies
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Strategic Marketing, Communications & Operations Pro. Proud #CannaMom. Public Speaker, Mentor & Cannabis Advocate.
Amy Larson Work Experience Details
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Senior Vice President, Sales & MarketingRx Green Technologies Sep 2024 - PresentBedford, Nh, Us
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Senior Vice President, MarketingRx Green Technologies Mar 2024 - Aug 2024Bedford, Nh, Us
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Vice President, MarketingAct Lab Apr 2024 - PresentLansing, Michigan, Us -
Member Board Of DirectorsNational Cannabis Industry Association Jan 2023 - PresentWashington, D.C., Washington, D.C., Us -
Contributing MemberRolling Stone Culture Council Nov 2022 - Present -
Founder + Strategic ConsultantJane+Jade Jul 2020 - Present -
Juror, Clio Cannabis AwardsThe Clio Awards Apr 2023 - Apr 2024New York, New York, Us -
Senior Vice President, Marketing & CommunicationsTilt Holdings Apr 2022 - May 2023Phoenix, Arizona, Us -
Vice President, Marketing & CommunicationsTilt Holdings Dec 2021 - Apr 2022Phoenix, Arizona, Us
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Vice President, Operations & CommunicationsTilt Holdings Jun 2021 - Dec 2021Phoenix, Arizona, Us
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Chair, Marketing & Advertising CommitteeNational Cannabis Industry Association Aug 2020 - Aug 2021Washington, D.C., Washington, D.C., Us
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Vice Chair, Marketing & Advertising CommitteeNational Cannabis Industry Association Jun 2019 - Jul 2020Washington, D.C., Washington, D.C., Us
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Marketing & Advertising Committee MemberNational Cannabis Industry Association Jun 2017 - Jun 2019Washington, D.C., Washington, D.C., Us
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Vice President, Marketing & PrSimplifya Jan 2019 - Jun 2021Lakewood, Co, Us- Developed foundational corporate brand and messaging strategy for start up cannabis compliance software company- Responsible for creating and ongoing management of all sales and marketing budgets, identification of KPIs and determination of ROI.- Creation and implementation of integrated marketing strategy, designed to meet company goals and objectives for brand awareness/visibility, lead-gen and revenue.- Strategies implemented delivered a 78% increase in website traffic, 128% increase in social media engagement (across platforms), and an average lead to demo request conversion rate of 36.5%.- Established and currently leading the company's Corporate Social Responsibility program and related efforts.- Development and management of conference/trade show exhibition and sponsorship strategy, as well as all supporting events, swag, collateral and accompanying thought leadership.- Ongoing management of external agencies including PR and digital (SEO/SEM). - Creation and coordination of owned content strategy, all thought leadership and social media strategies. - Develop and manage partnerships with multiple industry associations including NCIA, CCIA, MITA, MiCIA, WACA, MOCANN, and Humboldt County Growers Alliance. - Leading creation and implementation of company's initial CSR programSpeaking Engagements & Thought Leadership:November 2020: Cannabis Marketing Masters Summit: How to Build a Strategic Marketing PlanNovember 2020: NCIA Cannabis Business Cyber Summit: CannaTourism in the 21st CenturyNovember 2020: NCIA Services Solutions Webinar: The Road Ahead: Cannabis Compliance in 2021 and BeyondJuly 2020: NCIA Committee Insights: Best Practices in Advertising Cannabis BusinessesJune 2020: Cannabis Marketing Summit: Creating a Comprehensive Cannabis Marketing StrategyMarch 2020: 2020 Growth Conference: Crisis Communications February 2020: NCIA Northeast Cannabis Business Conference: The State of Advertising Your Cannabis Business - Why is it so Hard? -
Vice President, MarketingCohnnabis Jan 2016 - Jan 2019- Led the brand development and strategy for the creation of the agency’s dedicated cannabis division, COHNNABIS. - Launched division and lead all business development, marketing and thought leadership for COHNNABIS division, growing it to more than $750,000 in revenue in two years.- Developed agency’s tagline, designed to communicate the concept and effectiveness of an integrated marketing approach; “Delivering The Entourage Effect for your Brand.”™ - Lead all brand and marketing strategy development in order to help launch or relaunch brands in the industry including: General Cannabis, Cannabolish, Surna, Canna Advisors, Papa & Barkley, Next Frontier Biosciences / VERRA, MyFoli.com, Seed & SmithSpeaking Engagements:- July 2018: NCIA Cannabis Business Summit: Never Say No Comment. - June 2018: Cannabis Marketing Association Fireside Chat (Denver).- February 2018: NCIA Seed to Sale Show: Preparing Your Brand for the Competition Ahead.
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Vice President, MarketingCohn Jun 2015 - Jan 2019Denver, Co, Us- Creation and implementation of business development (inbound and outbound lead gen) and integrated strategic marketing plan (content, SEO/SEM, email, social, thought leadership) through which agency revenue goals were exceeded.- Led all content marketing and PR efforts, as well as awards strategy on behalf of agency, which resulted in being named to the Denver Business Journal “Best Places to Work” list in 2017.- Drove both brand and marketing strategy development while establishing and managing all key relationship efforts to secure clients across a number of industry verticals- Reorganized and managed PR department and provided strategy direction for all PR clients.- Managed political and public relations efforts for multiple clients, including a major real estate developer, and their battle with the oil & gas industry:https://www.denverpost.com/2017/11/17/aurora-highlands-community-oil-well-sites/https://www.denverpost.com/2018/03/11/denver-aurora-highlands-project/Speaking Engagements:- 2017: International Council of Shopping Center’s RECon conference.- 2017: International Council of Shopping Center’s J.T. Riordan School of Marketing, Instructor (three-day marketing course for retail real estate industry professionals). -
Sr. Vice President, Lifestyle PracticeCommunications Strategy Group Jan 2014 - May 2015Denver, Colorado, UsBeginning October 2012, managed all facets of agency practice growth, business operations, client acquisition and strategy for clients such as the Kansas Travel & Tourism Division, Telluride Tourism Board, New Belgium Brewing, La Marca Prosecco, EcoTech Institute and more. -
Director, Tourism & Hospitality PracticeCommunications Strategy Group Oct 2012 - Jan 2014Denver, Colorado, Us
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Account ExecutiveCommunications Strategy Group Sep 2011 - Oct 2012Denver, Colorado, Us
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Account Services DirectorKruzic Communications, Inc Jul 2000 - Sep 2011Us
Amy Larson Skills
Public Relations
Marketing
Press Releases
Media Relations
Trade Shows
Social Media Marketing
Copywriting
Crisis Communications
Social Media
Email Marketing
Corporate Communications
Tourism
Marketing Communications
Event Management
Social Networking
Event Planning
Marketing Strategy
Publicity
Internal Communications
Communications Planning
Message Development
Integrated Marketing
Content Strategy
Online Marketing
Digital Marketing
Community Relations
Hotels
Resorts
Writing
Strategic Communications
Hospitality
Newsletters
Content Development
Blogging
Social Media Measurement
Facebook
Community Development
New Media
Sponsorship
Copy Editing
Online Advertising
Direct Marketing
Speech Writing
Business Development
Brand Development
Product Marketing
Customer Acquisition
Public Affairs
Thought Leadership
Public Speaking
Leadership
Management
Lead Generation
Cannabis
Business Operations
Spokesperson
Integrated Brand Marketing
Integrated Marketing Communications Planning
Brand Marketing
Amy Larson Education Details
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Arizona State UniversityJournalism & Public Relations
Frequently Asked Questions about Amy Larson
What company does Amy Larson work for?
Amy Larson works for Rx Green Technologies
What is Amy Larson's role at the current company?
Amy Larson's current role is Strategic Marketing, Communications & Operations Pro. Proud #CannaMom. Public Speaker, Mentor & Cannabis Advocate..
What is Amy Larson's email address?
Amy Larson's email address is al****@****ngs.com
What is Amy Larson's direct phone number?
Amy Larson's direct phone number is +130383*****
What schools did Amy Larson attend?
Amy Larson attended Arizona State University.
What skills is Amy Larson known for?
Amy Larson has skills like Public Relations, Marketing, Press Releases, Media Relations, Trade Shows, Social Media Marketing, Copywriting, Crisis Communications, Social Media, Email Marketing, Corporate Communications, Tourism.
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