+ Help lead the expansion of b.box for kids into the US market, growing brand awareness from the ground up+ Built entire digital marketing ecosphere for the US including DTC promotion calendar, email and SMS journeys and campaigns, SEO-driven content plan and organic and paid social+ Launched the brand’s influencer marketing program+ Partner with content creators for native advertising+ Lead strategy and budget management for all paid media+ Manage all agencies and freelancers including PR agency, SEO writer and social media freelancer+ Provide local market expertise and insight to HQ for product launches and global campaigns

+ Lead the North American ecommerce strategy and execution+ Oversee all paid media and performance marketing across full funnel channels+ Drive growth and increase revenue for US DTC website+ Guide strategy for digital communication channels, including email, SMS and push+ Responsible for product forecasting and budget management+ Analyze daily/weekly/monthly reporting to maximize sales performance and ROI+ Manage ecommerce coordinator and all local digital vendors+ Collaborate with HQ and other markets to plan and prioritize digital roadmap

+ Managed the US website, including localizing content, building new pages and continually optimizing for improved consumer experience+ Responsible for product merchandising and inventory management + Launched and reported on paid social media+ Ran execution and marketing of website promotions+ Drafted and sent weekly consumer email and SMS campaigns

+ Oversee all digital marketing efforts including SantaMonica.com website maintenance, social media strategy and execution, content management, SEO and eNews communications+ Spearheaded the creation of a refreshed global content plan which included a new social media strategy along with yearly editorial calendar for SantaMonica.com and all eNewsletters+ Manage development of all marketing materials/creative including photography/video, advertisements, publications, collateral and the company's first ever Virtual Reality video series+ Serve as brand manager to ensure all collateral and communications adhere to brand style guide+ Generate monthly, quarterly and year-end marketing reports, one example of which included the creation of the organization's first fiscal year-end report+ Continually review and analyze performance of Santa Monica's eNewsletters, working to improve open rate and click throughs+ Remain up-to-date on the latest technologies and trends and provide recommendations on improving overall user experiences and ease of navigation for various audiences + Lead campaigns geared toward the local community including Extra Bedroom, Santa Monica Restaurant Week, dineLA, etc.+ Lead the development of the Official Visitors Guide (100K print circulation) and Visitors Map (500K print circulation) including overseeing advertising sales, story ideation, copy/layout production, photography and project timelines+ Manage budget for all Visitor Guide and Map distribution, photography shoots, video shoots and blog content for SantaMonica.com+ Manage the Marketing Coordinator and Part-Time Distribution Specialist

+ Assisted in creation and execution of social media strategies + Grew Santa Monica's social media presence 12% on Facebook, 20% on Pinterest, 23% on Twitter and 103% on Instagram in under one year+ Managed production of nearly all marketing and sales collateral including but not limited to conceptualization, design, copywriting, photography, coordinating with vendors and overseeing budgets+ Responsible for maintenance of SantaMonica.com, which included outreaching to partners for new content, researching and refreshing information, building new pages and updating online calendar of events+ Integral in the creation and sending of four monthly and bimonthly eNewsletters + Oversaw project calendars and implementation of community campaigns such as Extra Bedroom and local restaurant week Santa Monica Eat Well Week+ Ensured brand was maintained throughout all consumer, meeting and trade focused content/creative+ Researched and identified new industry trends, potential vendors/tools to leverage and ways to strengthen current procedures+ Managed RFP process for new visitor guide/map publisher+ Represented the organization on local boards and committees and at community and industry events

+ Created print and video sales presentations used in pitching television shows to network executives, including writing copy, designing creative and producing video shoots+ Managed layout and construction of production bibles+ Conceptualized all aspects of new shows from initial ideation and brainstorming format to researching talent and creating show logo+ Brainstormed and pitched new television show ideas on weekly basis+ Interviewed potential show contestants+ Maintained internal project inventory of television shows

+ Performed general assistant duties such as answering phones, scheduling meetings, managing online databases, coordinating deliveries, compiling research, and overseeing office needs+ Coordinated all travel arrangements for television shoots including flight and hotel/meal accommodations and compiled trip itineraries for crew members+ Developed relationships with college internship coordinators & supervised company interns

+ Interviewed celebrities, specialists and public figures for published feature stories+ Performed extensive background research for articles+ Transcribed in-depth interviews and legal documents+ Managed digital records of stories, interviews, research and more

+ Assisted in layout design and production of monthly online magazine+ Created headline artwork for stories + Wrote and edited story introductions and author biographies+ Interviewed authors for monthly features