I raise the profiles of Firesign's legal industry clients using the four main elements of modern public relations – paid, earned, shared and owned media – to help them attract, win and retain business. I also coordinate the marketing, delivery and social media engagement of Firesign and its educational programs. I have nearly a decade of experience developing and executing strategic communication plans for professional service and consumer goods companies, including starting my career at an AmLaw 200 firm. While there I managed public relations and advertising tactics in local markets and nationwide; maintained firm social media accounts and website content; and coordinated production of numerous firm marketing materials. I also handled the nomination and submission for legal awards and rankings - successfully placing clients in Benchmark Litigation, Chambers USA, ALM honors and multiple local recognitions. At Garmin, I led global public relations campaigns for fitness, B2B and corporate wellness products; and then deepened my social media experience at Hallmark, working on content, calendaring and paid strategy for the branded social media platforms.