Amy Dunn Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

• Consult with start-up companies on areas of Product Marketing Management and Business Strategy. Help companies to understand the various roles of PMM (Product Development versus Product Growth) and how to leverage the different roles most effectively. • Career and interview coach assisting candidates find jobs during this tough job market and grow their careers.• Mentor to PMM’s providing guidance in the role of PMM and how to grow skills in areas of inbound/voice of customer, outbound, Go to Market Strategy, with a specialty in helping PMMs understand how to present ambiguous topics to C-Level Executives and how to adjust messaging for outward communication.

Achieving my goal of having strong work - life balance by including the ability to not only attend pilates classes but to teach classes as well via BODYBAR. BODYBAR Pilates’ purpose is to build a community of people who love, respect, encourage and motivate one another to be strong, healthy and happy human beings.

San Francisco Bay Area

• Led a team of PMM’s globally overseeing all products built and launched from the Core Product Teams of Delivery, Signals & Identity & Privacy). Including team management, training, operations, goal setting, cross functional alignment and ensuring Sr. TikTok leadership alignment to important launches impacting industry narratives and messaging. • Partner with Product, Design, Data Science, Engineering, Legal & Compliance to develop, communicate and gain alignment on the strategy to gain advertiser trust and improve TikTok’s Direct Response business by launching over 75 products and features necessary to improve advertiser business outcomes. • Established best in class processes for establishing product needs analyses, feature prioritization, roadmapping, Inbound and GTM planning, team collaboration, improved sales collaboration resulting in improved client satisfaction. Eventually rolled out to the entire 200+ PSO global organization and 50+ PMO organization. • Partnered with Marketing to build out a multi channel activation resulting in products necessary for Direct Response advertisers to be featured for the first time in TikTok marketing including: Live events, content marketing, paid media, and all sales materials for the first time. • Established a full funnel strategy to combat negative sentiment toward TikTok and gain trust leveraging interviews with Sr. Leadership, USDS Leadership, Internal and External Events and Developed training programs resulting in onboarding advertisers who were staunch opposers to TikTok and heavy spenders on other platforms.

San Francisco Bay Area

• Developed a 3-year strategy to improve TikTok’s location infrastructure enabling the groundwork necessary to build and launch key targeting products including State, Province, City & Zip Code (US).• Established a TikTok targeting strategy based on key platform differentiators such as high content consumption to provide a competitive product offering.• Launched Automatic Targeting with a dual strategy and to grow established DR advertisers as well as reviving churned advertisers and to convert brand advertisers to test out Direct Response on TikTok resulting in share shifting budgets from competitors to TikTok.• Executed a strategy budget from Meta and Google by launching strategic holiday targeting which resulted in budgets successfully being won and achieving 170% of goal during the 2021 Holiday season.• Implemented methodologies for MAU reporting, addressing regulatory requirements and investor relations needs.

• Lead the vision and strategy for launching Meta’s Consumer Privacy Products which include: Privacy Check-Up, Download Your Information, Delete Your Information, Delete Your Account, Manage Your Privacy, Accounts Center, & products necessary to align with Global Privacy Laws: GDPR, CCPA, LGPD, etc. • Established and Executed the GTM Strategy for the Behemoth launch of Meta’s Account Center which was a #1 company priority to demystify data usage across the Meta Family of Apps and Services. The launch reported up to Zuck directly and included partnership with a VP of Product, 3 main PM’s, 55+ Product PM’s and other downstream affected teams. Developed a matrix project management strategy to establish launch messaging, inform all teams of product updates and key messages and to ensure all necessary messaging was incorporated and updated into both included products and downstream impacted products and launched together seamlessly. • Developed external messaging strategies for privacy products, ensuring compliance and regulatory alignment.• Regularly presented strategies for privacy product launches to a group of C-suite executives across Meta pillars to ensure alignment across the various Apps and Services affected by each launch. • Responsible for putting together messaging on launches for the Privacy Council of Meta’s Board of Directors.

San Francisco Bay Area

Sole Global PMM supporting Marketplace Integrity launches for both B2B & B2C teams focusing on reducing harm to both people and businesses.Responsible for partnering on building out new marketplace policies and working with PM on building out and working with teams to launch machine learning models. Provided research and strategies to improve the ML model decision trees and necessary areas of coverage. Worked with International teams to understand the data allowed to be seen by teams executing models to improve areas necessary to be covered internally versus externally.• Conducted merchant research and customer feedback analysis to ensure product-market fit.• Developed a counterfeit detection product to protect users from purchasing fake goods.• Created go-to-market narratives and sales materials to highlight the value of integrity products.• Conducted inbound on how to improve inclusion into Marketplace products for minority users. Worked with head of Marketplace, Deb Liu and the Black@ tribe to bring in Daryn Dodson, the Managing Partner at Illumen Capital to talk to employees at Meta about minority entrepreneurship. • Ran a comprehensive war room resulting in a prioritization of integrity risk areas.

Menlo Park, Ca

Global PMM responsible for increasing revenue and usage of Facebook’s Targeting Product Suite, including core products (age, gender, location), data products (custom audiences, lookalikes), and expansion products (targeting expansion). Worked closely with product & engineering to maintain, evolve and launch new products tailored to improve advertiser performance and increase revenue. Solo PMM handling high visibility, high profile privacy issues facing Meta from 2017 - 2020 leading company communication and distribution of messaging for highly visible product scrutiny leading up to the $1B FTC fine and updated mandates.Responsible for leading the targeting product through the onset of privacy concerns in the online advertising ecosystem. Worked directly upstream with Product & Engineering leadership in building, launching, and driving product changes as well as with Senior Corporate Leadership in messaging changes necessary to address privacy concerns.• Increased revenue and usage of Facebook’s Targeting Product Suite through strategic Go-To-Market efforts.• Launched Targeting Expansion (precursor to Advantage+ Targeting), engagement targeting, expansions to location targeting (zip code), etc.• Developed comprehensive Go-To-Market materials, including internal messaging and external sales assets for product launches and for products updated to do privacy concerns/new laws. (i.e. removal of targeting due to PR concerns)• Conducted inbound research to influence product roadmaps and identify growth opportunities. • Managed senior leadership communications and escalations related to targeting and data as a result of the 2016 Trump Election, Cambridge Analytica, HUD lawsuit, ProPublica, WSJ, WaPo, NYT and other external scrutiny. • Co-developed a crisis management playbook and managed high-profile communication strategies.

Menlo Park, Ca

Subject matter expert on Facebook’s expansion into video AdTech. Partnering with Facebook sales teams sell ad extensions off Facebook onto external publishers. Leverage insights from sales meetings to provide feedback to the product team on product market fit in order to improve the product and influence the off Facebook network product roadmap.

San Francisco Bay Area

Sales Representative leveraging consultative sales meetings with key companies and agencies in the San Francisco and Pacific Northwest region with consistent achievement of sales goals for my territory. Examples include Microsoft, Symantec, Workday, VMware, Intel, Amazon, Brocade, Adobe & BMC Software.

Responsible for one of the largest spending customers, Microsoft, supporting 10 product lines on the client side. Pioneered influencer campaigns at SAY with Microsoft launching the first influencer campaign leveraging B2B influencers with highly loyal and cultivated audiences for the launch of the Microsoft Surface.

Sole sales representative in Chicago responsible for expanding Vibrant's account base by 175% leveraging network relationships to bring Vibrant’s new ad format of in-line advertising to clients resulting in consistent regional revenue growth, and achievement of goals.

Managed $26MM annually to achieve sales goals by utilizing a consultative selling approach to provide solutions to clients. Worked with direct and agency clients on their search and media strategies with Yahoo!

Chicago, IL

Ba, Business

Activities and Societies: Volleyball, Chi Omega

Education record