Amy O'Dwyer Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Responsible for carrying out brand audits and analysing consumer and cultural trends to inform creative work for clients in the luxury sector. Contribute to the conceptualisation and development of strategic plans including, competitive overviews, brand voice along with creative advertising ideas and copy examples.

London, England, United Kingdom

- Conducted an industry based project in collaboration with Modern Mirror and London College of Fashion, University of the Arts London. - Carried out primary and secondary research to understand and summarise the luxury fashion retail environment both in store and online from a brand and consumer perspective.- Used research to consider how to successfully deploy technology into a brands retail and digital platforms.- Designed a potential Modern Mirror Pop-Up experience incorporating technology into the luxury shopping experience.

Dublin, Ireland

Responsible for co-ordinating the daily allocation of workloads for team, dealing with and resolving problems and issues that arise and overseeing all floor operations. Constantly motivating the team to achieve high standards and KPI’s.

Dublin, Ireland

London, United Kingdom

Responsible for all sample send-outs and returns along with the updating and tracking of samples within Fashion GPS. Monitoring relevant media coverage and creating weekly press reports and credit requests. Maintaining and developing relationships with different media contacts and publishers through email and phone-calls. Experience helping develop communication strategies andimplementing these strategies under the PR Manager.

Brown Thomas

Ma Strategic Fashion Marketing, Fashion

Bsc Business And Management, Marketing, 2.1

Year 4 – Achieved 2.1. Strategic Management Models, Global Strategic Management, Consumer Behaviour, Marketing Communications, Strategic.

Second Level, Leaving Certificate