Shaping the Mindful Design System. 💫 Working on design tokens, components, documentation, governance & strategy.

• Mentor team lead - recruit & manage mentors for UX Challenges, Workshops, Interview Mocks and Portfolio Reviews.• Brainstorm & building an all-new mentorship program & internal platform focused on providing accessible & affordable UX education and support to underserved communities to help grow the organization.• Provide ongoing Mentorship for UX Challenge teams & participants, resulting in 4 of my teams winning or placing in different UXR & UXD challenges at IterateUX between 2022-2023.• Provide 1:1 portfolio & resume reviews and workshops for the design community.• Conducted mixed-method UX Research for the UX Challenge program & Mentor platform.

• Developed & launched the organization's official UX challenge program in 2022• Managed Creative Team, organizing 7 design & research challenges for the UX community, collaborating with cross functional teams within the organization• Provide Mentorship & guidance for Creative Team members on their projects & deliverables • Created Graphic Designs & mixed method UX research studies for design challenges• Shared UX resources (articles, videos, tools, plugins, podcasts, etc...) & compiled resource lists for the community• Copywriting/Content for Discord posts & social media promotions• Collaborated with Social Media, Discord & Events teams and Mentors to organize UX Challenge promotions, workshops and events• Helped plan the UX Challenge Wrap Up Party with the IterateUX community via globa.ly's virtual platform, as a way for challenge participants & mentors to connect, share and explore within a virtual space with their avatars and celebrate the end of our UXD Challenge with games & community• Collaborate with other UX designers for planning and conducting design challenges, UX challenges, prototype challenges, contests, & designathons

• Managed & scaled established Design System, implementing UI, accessibility, documentation & tooling improvements, collaborating and evangelizing within the organization to increase adoption and improve governance.• Spearheaded integration of new UX tools and design process improvements into the design workflows, increasing internal team efficiency & consistency, and improving quality and diversity of customer & website insights.• Led & shipped end-to-end UX design initiatives on new and existing features, flows & experiences for the Online Metals (a subsidiary of Thyssenkrupp) eCommerce responsive website & PWA, informing business decisions & improving user experience, conversion rates & revenue through user insights.• Designed self-purchasing quote feature that increased quote conversion by 50% and average quote value by over 57%, saving valuable hours of customer service representatives’ time.• Strategized, designed and delivered Amazon Brand Store navigation, imagery, visual concepts & A+ content to help drive 3rd party marketplace sales, increasing store revenue by 100% in 2022, and growing site traffic & sales 10x within the first 6 months of 2023.• Analyzed & synthesized research findings, strategizing simple solutions to complex problems.• Built responsive components, wireframes, mockups, design layouts & interactive prototypes in Figma for user testing and handoff, working in Agile environment in 2-week design sprints.• Collaborated & advocated UX best practices, support & strategy across cross functional Agile teams, leading workshops and providing guidance to team members & interns.

• Notified Design System build & SaaS web app platform design - resulting in 300% business growth in 2022.• Shipped website & design system for WA DOH government healthcare initiative focused on supporting marginalized communities.• Conducted internal Jennergy website heuristic evaluation, competitive analysis, research, information architecture, strategy and content writing to improve website architecture, navigation, usability, language and boost conversion rates.• Built Design Systems & UI kits for enterprise products & government projects.• Designed responsive components, pixel-perfect high-fi wireframes & interactive prototypes and solutions for mobile, tablet & desktop views in Figma.• Prepared project milestones for stakeholders through presentations, interactive prototypes and documentation• Developed creative UI concepts and impactful solutions for enterprise-level B2C and B2B facing products from the ground up, as well as by using established style guide & brand requirements.• Created User Flows & Sitemaps to illustrate steps in the user journey and communicate information architecture to devs and clients.• Worked in fast-paced environment on multiple client projects simultaneously while meeting project and deliverable deadlines.

• Designed & shipped native iOS mobile app for early stage startup.• Worked closely with the product founder to determine product features, strategy, design requirements, constraints & timeline.• Built product’s custom Design System from scratch, following Human Interface Guidelines (HIG) & leveraging Atomic Design.• Conducted quantitative research (survey with 76 respondents) on target user apps & wearables usage to inform design & product decisions.• Led ongoing qualitative research: moderated usability testing & analysis on mobile app iterations.• Deliverables included: product & market research, personas, user journeys, empathy maps, sitemap, competitive analysis, style guide, design system & mid-high fidelity wireframes/prototypes in Figma.• Presented research analysis, design decisions & communicated constraints & ideas to stakeholders, advocating for the user & aligning business & user goals.

I have delivered a wide range of UX, UI, design systems, website & branding projects on a freelance/contract basis for clients including Loyalty Methods, WA Department of Health (WA DOH), Filmpac, Tasty Tours, Ada's Team, University of Alberta Relay for Life and more.Freelance UX & UI Design Services:• Websites• Design Systems• Mobile App designs• Logos/Branding• Research• Strategy• UX Services (product research, UX research, market research, audits, heuristic evaluations, competitive analyses, qualitative/quantitative research, data analyzing & synthesizing, strategy, information architecture: flows, sitemaps etc...)• UI / Visual Design Services (graphic design, logos design, branding, print work, mood boards, design systems, wireframes, interactive prototypes, animations, etc...)• UX Writing/Content Writing• Mentorship (UX & Product Design)

• Taught weekend latte art & home barista classes and professional barista courses to students with diverse backgrounds and goals.• Designed & presented educational slide shows on PowerPoint• Sketched latte art patterns & vectors on whiteboard for visual education• Administered customer surveys, maintaining 100% 5-star reviews since joining in 2019

• Launched all social media & internet presence (instagram, Facebook, google listing)• Conducted competitive market research• Designed marketing flyers, business cards and punchcards• Organized workflow & cafe layout• Expanded menu & product offerings• Conducted interviews• Administered staff training & scheduling• Communicated & collaborated with vendors and owners.• Set up company's menu and register. • Expanded business sales by 400% from 2019-2020

• Created my business website on wix.com. Managed SEO & maintenance.• 5 years experience with CMS• Created marketing emails• Leveraged social media & marketing, designing digital & printed performance & class flyers, business cards, and planned content strategy to build brand and drive event/class attendance.• Taught beginning through advanced level students the art of middle eastern dance both in-person as well as on Zoom.• Created Dropbox class folder for students to access homework, choreography & movement videos and music.• Sketched & designed custom costume designs to handoff to fashion designers for production. • Weekly/Monthly residencies at The Eye Hookah Lounge, Harissa Mediterranean Cuisine, Seattle Hookah Lounge, Marrakesh Moroccan Restaurant & Mediterranean Network Restaurant.• Independently contracted for corporate events/galas/festivals/weddings/parties/gigs/artistic collaborations

• Conducted interviews• Conducted competitive market & product research• Social media (instagram)• Designed physical menus for the cafe• Expanded daily sales by 200% from 2018-2019• Launched new food menus• Expanded specialty drink menus• Maintained vendor relationships• Managed staff scheduling & payroll

• Designed menus, promotional materials & business cards• Launched & managed social media accounts (instagram, Facebook)• Managed marketing on yelp & google• Conducted interviews• Placed supplies & equipment orders• Trained staff• Organized staff events• Managed schedules, payroll & daily deposits • Maintained vendor relationships• Conducted market research

• I managed all daily operations of this cafe, including social media, training & marketing.• Drafted interview questions & conducted interviews• Conducted new product research & testing• Conducted market research and competitive analyses on business trends and online presence• Organized special events & concerts, taught coffee classes and organized staff parties. • Maintained 15% business growth each year from 2013-2016.