Executed full company rebrand following major acquisition which doubled portfolioOversaw development of new website resulting in a 50% increase of incoming leadsDeveloped pitch decks for prospective accredited investorsCreated standardized sales materials and custom reportsExecuted advertising campaigns to drive salesManaged online tenant relations and oversaw prospect communicationDeveloped and promoted core values with peer recognition program and internal newsletter

Executed marketing strategies for 10 million SF real estate portfolioCreated marketing and lease-up materials for prominent development projects: Tower280, Legacy Tower, Alex Park, The Butler/Till Building, Edge of the Wedge (brochures, websites, floor plans, branding, signage, etc.)Developed and managed marketing components of project plans in collaboration with project executives, contractors, vendors, and partnersFostered positive tenant relationships through social media, public relations, and appreciation eventsCollaborated with leasing team on prospect sourcing, tour packages, and presentationsEnsured accuracy and appropriate exposure of availability on real estate listing platformsOrchestrated sponsorships and community involvement efforts

Created proposals and qualifications packages for multimillion dollar construction projects in a highly deadline-driven environmentTransitioned outbound newsletter showcasing projects to in-house design, saving over $30k annuallyCompleted General Services Administration Schedule submission securing access to government contracts

Organized master leasing filesExecuted tenant communication mailingsMaintained leasing availability on website