Client: Samsung Group• Worked closely with Account/Media team on the development, implementation and optimization of campaigns to successfully execute the defined strategy and achieve desired results• Developed a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns:Investigate new sites/media vehicles relevant to clients’ media campaigns• Worked with sales reps to develop new tactics (placements, creative units) to improve performance of clients’ advertising• Used research tools to develop profile of target audiences with view into their social/online behaviors, media consumption, etc.• Ensured agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports• Proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns• Maintained detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients’ business with Society• Reconciled all campaigns to ensure that client receives all planned media and is invoiced/credited properly

Client: The Hershey Company• Create media plans for client across all channels, including TV, print, radio and digital • Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process• Analyze and provide clients with research data as well as strategic analysis of campaigns• Build and maintain strong working relationships with clients, vendors, publishers to ensure an effective creation and implementation of campaigns

• Wrote, organized and edited proposals for clients including MARS, Mattel, Rimmel Cosmetics, Walmart, and IKEA clients • Created and coordinated marketing/advertising campaigns to ensure and exceed clients' KPIs• Researched, coordinated and matched media influencers (talent) to client campaign requirements • Updated prospect sales forecast pipeline information using Salesforce