Amy Packard Ferro Email and Phone Number

• Promote the University’s fundraising priorities and successes through coordinated and comprehensive strategies developed in cooperation with team members and other stakeholders. • Work as a member of the digital outreach team creating social media strategy and manage the day-to-day activities, postings, and engagement. • Write, edit, and schedule daily news stories for our division's internal communications site. • Plan digital communications strategies to coordinate messaging through online platforms including social media, website, e-publications, and email.• Engage with a wide range of audiences, from the media to alumni and supporters to the general public. • Craft and deploy marketing plans and content, press releases, story pitches, publicity events. • Create web content that reflects both current communication trends and the standards of an institution of higher learning. Assist in updating and maintaining web sites as well. • Serve as a first point of contact for the media and as an ambassador for the Office of University Development to internal and external constituencies developing an awareness of the importance of philanthropy at Penn State. • Build relationships across the University as the department’s liaison to help amplify communications efforts.• Won the Development and Alumni Relations Teamwork and Collaboration Award in 2020 for the Tackle Hunger Giving Challenge.

• Provide a range of communications services to promote and protect Kaiser Permanente’s brand image and reputation, and to support organizational goals and priorities. • Work as part of a team assigned to areas of programmatic responsibility and serve as project lead on high priority assignments and programs. • Collaborate with executives, partners, influencers and inter-departments on strategy and implementation of integrated, strategic communications plans.• Research, write and edit various communication material, including briefing and background information for internal and external use, communications plans and collateral products, articles for web content and news releases. • Contribute to the execution of social media campaigns on various platforms such as Twitter, Facebook, Pinterest and Instagram and contribute to the growth of followers in personal and business accounts.• Work on activities of complex and diverse scope where communications requires in-depth analysis.• Identify and develop opportunities for proactive outreach to the news media, linking organizational goals and priorities. • Identify incidents, issues and situations that may lead to adverse media exposure and joins in the implementation of a national issues management program. • Assist in media training of leaders and other designated spokespersons. • Develop and implement media relations strategy in support of specific activities, events, services, projects and initiatives. • Work with colleagues across communications disciplines to ensure consistency and integration of strategy implementation and communications objectives.

I work with authors and clients to build brand and product awareness. After a detailed assessment of their personal brand, I use my PR, social media, media relations, speaking opportunities/events planning and marketing know-how to develop a comprehensive strategy of positioning and messaging that is unique to their brand. ● Build and nurture strong relationships with key media contacts and influencers.● Develop social media strategy and engagement plans.● Audit digital presence and give strategic consultation. ● Establish partnership relationships and collaborations.● Pitch and organize events, handling all the logistics and scheduling.● Write and distribute all forms of communication including press releases, stories, pitches, social engagement via newswires, blogs, social media, electronically and in-person.● Project manage multiple projects running concurrently.● Develop content marketing strategy.● Adeptly work in ever-changing environment, changing gears and priorities as needed.● Secure coverage in local and national media such as The New York Times, People, Wall Street Journal, Book TV, CNBC, TODAY Show, Bloomberg Businessweek, NPR, and Time...

● Managed PR and social strategy for business, management and leadership, finance, training and development, and nonprofit books, products and authors.● Used my media relations skills to coordinate reviews, interviews, radio and TV appearances, bylined article opportunities, and excerpts for our books, products, brands and authors. ● Wrote, edited and distributed many forms of communication including press releases, stories, pitches, social engagement via news wires, blogs, social media, electronically...● Promoted online and digital products, internal brands, events, and wrote and distributed corporate announcements.● Led social media campaigns on various platforms such as Twitter, Facebook, Pinterest and Instagram. Successfully grew social accounts by thousands and built brand awareness through campaigns, keywords, community engagement and using multimedia content and other engagement methods such as Twitter Chats, contests and interactive postings. ● Effectively collaborated with executives, partners, influencers and inter-departments on strategy and implementation of communication plans. ● Hired and managed a staff of publicists and freelance partners.● Built and maintained relationships with key media and influencers. ● Worked with countless high profile authors and partners including: esteemed leadership experts Patrick Lencioni, Warren Bennis, Jim Kouzes and Barry Posner, consumer psychologist Kit Yarrow, Kerry Hannon, Scott Berkun and with AARP and GMAC (MBA school association) on several partnership projects.● Won three Awards for Outstanding Achievement during my tenure at Wiley.

● Developed seasonal publicity strategies, implemented successful campaigns and author tours for a wide range of non-fiction books. ● Collaborated with a bevy of influential authors garnering media attention for books and events. ● Worked with key media contacts to schedule interviews, arrange reviews, article mentions, bylined opportunities.● Sought out and set up speaking events, book signings and appearances for authors across the country. ● Wrote and oversaw all written communication going out of department. ● Maintained the budgets assigned for book campaigns including placing strategic advertising and coordinating with the designers. ● Hired publicity assistant and managed their day to day responsibilities. ● Organized author’s travel for book tours and managed and maintained author interview and touring schedules. ● Met with media seasonally to go over upcoming catalogs, build relationships.● Attended and planned industry conferences such as Book Expo America. ● Media highlights include: Book TV, CNN, New York Times Book Review, San Francisco Chronicle, FOX, Wall Street Journal and TODAY Show.

● Planned and strategized publicity and marketing campaigns with a team of in-house publicrelations specialists for our hi-tech and consumer product clients.● Wrote press releases, pitch letters and boilerplates.● Placed clients on radio and television interview spots and placed articles about our clients andtheir products in industry magazines, newspapers and internet sites.● Organized big event for our client, Lipton Foods, which received national attention from mediaoutlets such as Entertainment Tonight, People magazine, Today Show, among others.● Implemented first internship program in office.

● Conceived and executed publicity campaigns for this veteran publishing house that features a notable front list and extensive backlist of high profile non-fiction authors. ● Organized book launch parties, signings and speaking events. ● Successfully booked interviews, reviews, radio and TV appearances for books and authors. Managed and maintained author interview schedules. ● Wrote press releases, pitch letters and all communication from publicity department. ● Managed departmental budget, and oversaw intern staff. ● Media highlights include: New York Observer, Extra, New York Post.