Lead the execution of IDEMIA North America's business line marketing and communications programs including, Federal, Travel & Transport, TSA, Digital Identity, and Justice & Public Security through a team of expert marketing and communication professionals.

Lead the development of solution marketing programs for Federal, Travel & Transport, and TSA, in addition to defining and developing a channel partner strategy for TSA PreCheck enrollment, renewal, and Known Traveler Number (KTN) look-up integrations. Initiated, developing, and leading the first ever analyst relations program for IDEMIA North America.

As a member of the SAP Concur Solution Area extended leadership team, deliver executable product vision messaging for SAP Concur product pillars, including Travel, Expense, Invoice, Data & Analytics, Supplier and Travel Management Company (TMC) Services in a consistent, transparent, and inspiring way while serving as the bridge between product strategy and the SAP Concur organization, industry groups and partners, and the SAP Intelligent Spend Business Network.

Defined the marketing and communication strategy for the Concur TripLink Supplier program to deliver travel supplier and customer value, savings and insights. Drove thought leadership for SAP Concur and TripLink throughout corporate travel industry. Elevated Concur Travel vision and voice within SAP Concur and throughout the managed travel industry. • Elevated Concur Travel solution awareness and advocate for cohesive marketing initiatives across SAP Concur global marketing organization by leading cross-functional global marketing travel interlock.• Represented SAP Concur at corporate travel industry events through speaking roles extending SAP Concur’s reach and opportunity.• Achieved two million customer connections to TripLink suppliers through TripLink go-to-market initiatives, training and thought leadership, resulting in more than $2 million in supplier revenue in 2018. • Developed innovative supplier go-to-market assets, conducted internal and external training, and delivered messaging to drive end-user adoption and gain support from travel managers.• Maintained strategic partner marketing relationships and support continued success with integrated suppliers including, AccorHotels, Airbnb, American Airlines, Avis, Booking.com, Delta Air Lines, Enterprise Holdings, Hertz, IHG, Lufthansa, Marriott International, Sixt, Trainline Europe, and United Airlines.• Developed corporate travel industry blockchain thought leadership program.

Spearhead and execute marketing programs to build awareness, promote value proposition, influence user engagement, and capture open booking market share with transparency and travel data management solution for large companies.

Served as part of the development team that created App Center Partner Platform; established travel and tax app partners, created listings, and developed marketing plans.• Launched App Center platform at industry conference with 15 partners; expanded and integrated 60 partners in a year. • Conceptualized App Concierge, an enhanced search function and lead generation tool; led RFP process, secured and managed vendor, gained executive approval, and oversaw design and release.• Partnered with marketing operations to architect and implement an automated lead capture solution, which yielded 844 new app center partner leads.• Produced press releases, announcements, blog posts, webinars, and internal communications to obtain internal buy-in and partner participation. Created targeted marketing campaigns to raise App Center platform partner awareness.

Conducted strategic planning, cultivated cross-functional partnerships, and provided product messaging, positioning, marketing, promotions, and solutions packaging to enable sales team to achieve revenue targets for 3 market segments.• Customized core product to optimize performance based on segment-specific nuances, which increased average sales and add-on business 6% in 2012.• Created quarterly analytics reports to update leadership team on sales and revenue performance by segment. • Designed early adopter program for Locate & Alert product; gathered client feedback to influence product development, which became a model and best practice for future initiatives. • Developed and delivered sales training webinars with 150 attendees weekly, and presented at sales leadership events. • Grew invoice solution brand awareness and mid-quarter revenue 50% through marketing and promotional activities.

Drove global product development, positioning, marketing strategy, and value proposition for traveler safety and security line of business. Served as corporate travel management safety and security subject matter expert (SME). • Directed product suite technical development; partnered with sales force; conducted focus groups in Australia, Singapore, and Europe to define user requirements and consumer needs; and managed vendor relationships. • Redesigned product architecture and developed a direct data feed solution to disseminate accurate, real time data, which improved implementation time by 25% and increased revenue potential. • Negotiated and managed reseller relationships with vendors globally.• Developed marketing, sales, branding, and messaging materials for product launches, pitches, account management, and senior leadership communication.

Hired as part of the leadership team that launched multi-billion dollar global corporate travel payment solution in North America. Managed $500,000 annual marketing budget.• Designed and executed multi-faceted, grassroots marketing, public relations, and communications plan to increase brand awareness, introduce new products, and capture corporate travel management, financial services, and procurement market share. Increased brand awareness 30% year-over-year, and revenue 85% in two years.• Cultivated relationships with analysts, national and trade media, and industry associations; identified strategic sponsorship and co-branding opportunities, hosted events to generate leads and drive awareness.• Produced content for press releases, newsletters, opinion editorials, and speaking engagements. Authored white papers and case studies to articulate value proposition as part of sales and marketing efforts.

Championed marketing, public relations, branding, advertising, and collaboration with 15 issuing airlines. • Prepared five-year brand development and communications plan; introduced product communication tools as part of brand standards program to enforce consistency across airlines.• Cultivated relationships with industry analysts, editors, and corporate travel stakeholders to drive awareness through media relations, securing placement in publications, and press opportunities. • Initiated cooperative marketing agreements with issuing airlines; managed multi-national schedule and resources.• Managed global advertising program; negotiated rates and maintained annual budget.• Wrote and edited website content, online newsletter, press releases, marketing collateral, and product editorials.• Delivered Proposed Changes to IATA Manual presentation at the 2002 annual conference in South Africa.

Contributed as part of a team of colleagues, airline partners, and International Air Transport Association (IATA) that automated and streamlined acquirer network, bank settlement plan, and credit card authorization processes. Developed policies and procedures, and improved data quality, security, and user experience. Authored corporate travel payment network operations manual and training materials.

• Developed security awareness course materials and content for Web-based training systems for the Federal Railroad Administration and the Bureau of Alcohol, Tobacco, and Firearms.• Created baseline security requirements and a universal technical glossary for the Small Business Administration’s (SBA) Certification and Accreditation Program • Developed Business Resumption Plan (BRP) templates for SBA, conducted site visits and completed BRP’s for regional loan processing centers and field offices; provided technical support for implementation and integration of the plans into the master database • Conducted risk assessments and certification and accreditation security reviews for system applications in support of SBA Certification and Accreditation Program