Developed the strategy and implementation of programs to engage with enterprise customers which will create strengthen relationships and help with expansion and upsell. Defined the content strategies to bolster Wrike brand awareness and customer acquisition and retention. Managed all customer programs with the product marketing teams.− Successfully launched and implemented Wrike’s very first Ambassador Council meetings with over 25 exec level attendees at Nashville Collaborate and London Collaborate. − Created customer use case content for sales and marketing in the form of case studies, use case slides, videos and webinars. − Implemented Wrike’s first review strategy targeting key sites with the goal to raise awareness, improve competitive positioning and to create industry credible content.− Oversaw the process of finding key customers for PR/ AR, product launches, corporate webinars, field marketing and corporate events.− Drived and built the advocacy relationship with key Wrike enterprise and executive customers

Led and directed the strategy and communication for the Palo Alto Networks Global SuperFan Program- this Customer Advocacy program focuses on the mission of “Customer First”. The program resulted in over 80% of members participating in outwardly facing customer advocacy activities in less than 2 years.- Produced creative customer content that emphasized on top corporate goals to extend the company’s thought-leadership while showcasing the customer’s story and experience. - Managed the relationship with key members on a customer’s team and identified each person’s interest with the suitable and mutually beneficial co-marketing opportunities.- Rebuilt and launched our customer advocacy database (Upland RO Innovation) to integrate with Salesforce Lightening and automated the workflow to better track and deliver on top sales/marketing customer reference requests.

Built and grew the 8x8 customer advocacy program by over 500% in 2 years; recruited and secured over 1000 customer advocates for opportunities totaling over $15M+ in potential monthly recurring revenue. - Developed and maintained a strategic relationship with key enterprise customers for use in customer advocacy initiatives such as: case studies, customer videos, webinars, analyst/PR reports, BETA programs, events and speaking engagements.- Worked alongside Product Management teams to align customer business needs with the 8x8 service and solution suite.- Planned and executed 8x8’s annual Executive Customer Advisory Board, bringing upwards of 30 IT C-level leaders from companies to give feedback on 8x8 solutions and service quality.

• Key team member in the development of all GTM product launches this included all launch deliverable, training materials and post-launch campaigns for sales, customers and partners.• Coordinated and managed the budget, logistic and execution for over 35 8x8 worldwide customer events and tradeshows in the 2014 fiscal year.• Assisted in the development and execution of all monthly customer e-newsletters, promotions to customers, and lead generation programs using Marketo and Saleforce.

• Developed marketing programs and sales tools to create digital transfer awareness to help drive the demand for YesVideo services with partners and customers.• Planned and executed, all outbound communication programs with partnership online and in-store• Daily collaboration with creative team to produce creative and successful marketing and sales tools. • Executed all marketing activities including; press relations, email campaigns, website, customer and sales collateral, customer success stories, social networking activities, and other external-facing programs.• Contributed to the overall branding effort for YesVideo by managing the execution, maintenance and tracking of all marketing and communications campaigns.• Created and edited content for all press releases, websites (YesVideo and partners), brochures, and all other marketing collateral pieces.• Redesigned the YesVideo website include content and overall look and feel in less than 30 days.

Drove high-impact marketing programs and campaigns for top companies across multiple industries. Executed and maintained project management processes and disciplines in the areas of product marketing, marketing communications, and customer program. Engagements included: SalesForce: Drove innovative campaigns for Salesforce prospects and install base communities, and managed marketing and communication strategies for new product releases. GE Security: Managed GE Security’s Multiplex storage product line, including crafting product marketing plans and roadmaps that helped produce maximum revenue growth, customer acquisition, and profitability. Revitalized an underdeveloped product and created the opportunity for an estimated annual revenue of $7.5M+. Cisco Systems: Led 5-member team in management of all cost and quality control for marketing communication projects; also helped define strategic content to refine marketing messages and product positioning. PayPal: Oversaw key marketing projects, helping to align marketing strategies with PayPal’s strategic goals.Silicon Graphics: Managed multiple marketing communication projects simultaneously, covering all aspects of production.Oracle/BEA: Managed the creation of all BEA sales tools and new content on the BEA external and internal websites; generated monthly web metrics on the performance of BEA advertisements, spotlights, and click-thru rates.