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Channel evolution is a good thing but it's not always easy. You'll already know that customers consumption needs and channel transformation means that legacy approaches to channel engagement are not evergreen, even with a great team behind them. You also recognise that the expectations for the channel to deliver strong predictable revenue results hasn't changed, ever!I leverage over two decades of experience in channel strategy, leadership and transformation for the likes of Symantec, AvePoint, Metalogix, SkySync, FlowForma and Jabra. With tons of successful (and some less so) hands on exposure, I have proven processes and guidance on channel strategy and change approach, ensuring alignment to the wider company goals and arming you with realistic timelines adding predictability to your channel results. I have had Global Channel & Alliances strategy ownership and created Partner Programs from scratch on many occasions as well as developed, built and delivered EMEA and Global enablement and incentive programs for partners and the technology community, you are in good hands.
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Strategic Partner ManagerNintexYork, Gb -
Emea Principal & Prm LeadPartnerpath May 2021 - PresentYork, England, United KingdomWorking alongside some of the channel industry's most experienced leaders across the globe to support partner strategy and program projects for some of the industry's biggest names. -
Owner And Chief Channel ConsultantFehu Channel Consulting Apr 2021 - Dec 2021York, England, United KingdomFehu Channel Consulting work with kickass technology vendors giving channel expertise with minimal bull-shit and zero politics, to creating modern, relevant approaches to your channel strategy and changes. Legacy approaches to channel partner engagement are not evergreen. Leverage our twenty years of experience in channel strategy, leadership and transformation to gain proven processes and guidance on channel strategy and change approach.Having worked with some of the largest… Show more Fehu Channel Consulting work with kickass technology vendors giving channel expertise with minimal bull-shit and zero politics, to creating modern, relevant approaches to your channel strategy and changes. Legacy approaches to channel partner engagement are not evergreen. Leverage our twenty years of experience in channel strategy, leadership and transformation to gain proven processes and guidance on channel strategy and change approach.Having worked with some of the largest names in the technology vendor space for two decades, get the results seen by others for yourself: channel revenue contribution growth of 0-80% and sustainable 30% YOY growth. Show less
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Global Senior Director Of Enterprise Channel Marketing Programs & AlliancesJabra Jul 2019 - Apr 2021York, EnglandReporting to the Marketing SVP – I designed and built a vendor selection process working hand in hand with a PM for a Partner Portal/Platform (YellowHub, Webinfinity, Launch July 2021) I curated a Globally Regional Partner Program for commercial and marketing standardisation of the channel efforts. My team revolutionised Alliances Marketing across Microsoft, Zoom and other key global partnerships. I worked on the increased adoption of technology and platforms including MS Teams use internally… Show more Reporting to the Marketing SVP – I designed and built a vendor selection process working hand in hand with a PM for a Partner Portal/Platform (YellowHub, Webinfinity, Launch July 2021) I curated a Globally Regional Partner Program for commercial and marketing standardisation of the channel efforts. My team revolutionised Alliances Marketing across Microsoft, Zoom and other key global partnerships. I worked on the increased adoption of technology and platforms including MS Teams use internally and drove the pivot in messaging for acquisition of GSI’s through segmented content and approach. Show less -
Channel Director EmeaSkysync Nov 2018 - Jun 2019York, UkReporting to CEO I was the first international hire outside the US, EMEA region Channel Director and brought on to build a channel of GSI Partners locally across the region. Managed to secure partnership across names like Avanade, HPE and HCL and a partner driven pipeline of 2.6mil USD in less than a year. -
Channel Director EmeaMetalogix Software Sep 2016 - Nov 2018York/LondonReporting to the SVP of EMEA: Most senior level of channel staff member globally I designed and rolled out the global Partner Program, Partner Portal and EMEA strategy. Manager to Partner Managers in EMEA and dotted line to O365 MVP and Partner SE for Partner enablement program. -
Head Of AlliancesFlowforma Nov 2015 - Aug 2016Dublin Hq - Uk BaseI reported to the MD and Board and was responsible for the building of an international ecosystems of Channel Resellers and Solutions Partners along with Microsoft alliances to take a start-up software company to wider scale, differentiation and market share in EMEA through partnerships. -
Director Of Channel Emea & Uk General ManagerAvepoint Apr 2014 - Sep 2015London/YorkReporting to Global CEO & Co-Founder and responsible for EMEA wide management of Channel Strategy, Program Build and Execution, Responsible for 7 Partner Managers across 5 regions, Benelux, DACH, UK, France, Nordics. EUR 7million Target FY15 with 140 managed partners, 94% FY14 achievement, 30% growth YOY. Appointed as UK Country Manager in June 2014. I was the most senior Country staff member and Operational lead for UK office (36 people) with the Power of Authority to Sign on behalf of the… Show more Reporting to Global CEO & Co-Founder and responsible for EMEA wide management of Channel Strategy, Program Build and Execution, Responsible for 7 Partner Managers across 5 regions, Benelux, DACH, UK, France, Nordics. EUR 7million Target FY15 with 140 managed partners, 94% FY14 achievement, 30% growth YOY. Appointed as UK Country Manager in June 2014. I was the most senior Country staff member and Operational lead for UK office (36 people) with the Power of Authority to Sign on behalf of the company. Show less -
Senior Channel Partner Manager EmeaAvepoint Nov 2012 - Apr 2014York, United KingdomReporting to VP Channel and Alliances EMEA; I was responsible for Management of key Partner recruitment and relationships for the UK and development in addition to management of a Partner Manager in Benelux. I was the Senior Team Member for escalations and Mentorship of other regions (EMEA/Japan) -
Channel Partner Manager EmeaAvepoint May 2011 - Nov 2012Reporting to VP Channel and Alliances EMEA and North America: I defined and developed the AvePoint Channel through building a strategic Partner network within EMEA; undertook Channel development in UK North and South, France, Spain, Middle East, Israel and Benelux Region and was responsible for furthering the Microsoft alliance. -
Category Manager - Central GovernmentBoxxe Jul 2010 - May 2011York, England, United KingdomReporting to Sales & Marketing Director; I was responsible for CG team leadership; building the sales and marketing strategy within the sector and executing across the sales floor. In addition to mentoring and development of keys sales individuals including Partner connection sponsor for Central government Private Cloud service. I was a member of middle management as well as hosting reseller events with audiences of 100+. -
Channel - North, Small BusinessSymantec Apr 2009 - Jun 2010Reporting to SMB Channel Director UK&I, in this externally facing role I was responsible for the growth and education of 20 key accounts in the Small Business space including DSGI, Insight and Dabs. Responsible for ‘unmanaged partner growth’ through Road Shows (hosting and presenting) and events. -
Channel Bdm - Partner Account Manager NorthSymantec Apr 2008 - Apr 2009Reporting to BDM Director for Channel UK&I, this is an external role where I was responsible for the growth and development of 11 named Partners in the North of England achieving 30% growth over YOY. -
Channel Territory Partner Account ManagerSymantec Apr 2007 - Apr 2008Reporting to Territory Channel Director UK, this was an external role responsible for 256 Partners in the North of England; with over 75% met face to face to discuss their relationship and growth with Symantec. Incubation and rising stars were the objective. -
Business Development ManagerBoxxe 2006 - 2007York, UkReporting to the Business Development Coordinator; I was responsible for direct sales and strategic alignment to all UK flagship Police Forces to increase the revenue and margin in line with company growth. I utilised seminars and vendor events and products to promote SBL within the wider channel market, -
Sales Executive And Senior Criminal Justice AmTrustmarque (Part Of Capita Plc) 2002 - 2006York, UkReporting to Sales Manager, I was responsible for the Account Management of all North UK Flagship Police Forces and vendor relationships. Responsible for completing Police Sector Plan, outlining all personal and business drivers through the Police Force amalgamations.
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Frequently Asked Questions about Amy Roberts
What company does Amy Roberts work for?
Amy Roberts works for Nintex
What is Amy Roberts's role at the current company?
Amy Roberts's current role is Strategic Partner Manager.
What is Amy Roberts's email address?
Amy Roberts's email address is ga****@****l.co.uk
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What skills is Amy Roberts known for?
Amy Roberts has skills like Solution Selling, Channel, Enterprise Software, Saas, Cloud Computing, Channel Partners, Account Management, Business Alliances, Business Development, Business Strategy, Direct Sales, Enablement.
Who are Amy Roberts's colleagues?
Amy Roberts's colleagues are Lerato Ramushu, Adil Mughal, Rene Hennes, Arturo Nunez, Husniyah Nordin, Chy Eaton, Shenaz Khan.
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Amy Roberts
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Amy Roberts
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