Amy Pearson Email & Phone Number

London, Gb

London, England, United Kingdom

I set up Acute Marketing Limited to offer creative and commercial marketing services to various clients. My passion is using my experience from working in the fast paced retail industry, where the customer is at the heart of everything, to help add value to others businesses and organisations. I bring broad experience of all marketing channels and the expertise of being a natural story teller who can develop creative ideas to drive commercial results. Recent projects include working with one of the world's best known luxury car manufacturers to assess the impact of local marketing initiatives at retail and supporting a leading UK charity in developing their marketing plans and organisation transformation.

In addition to my Marketing role, I took on responsibility for Guest (Customer) Services, overseeing 250,000+ customer queries per year. This was across a portfolio of brands including Disney Store, shopDisney, Disney Tickets, DisneyLife and Disney online. I managed the overall Guest Services strategy, the 3rd party vendor, a team of 4 and escalations to senior executives within the business.

I ran the Marketing Department for both stores and ecommerce (shopDisney). I had responsibility for the full Marketing strategy and budget for 9 European markets and oversaw all channels including performance and brand marketing activity. I sat on the Executive Leadership team, supporting the MD with broader business challenges, including brand proposition and culture.

I oversaw all brand marketing and PR activity at a time where Disney Store was launching new concept stores across multiple new European markets. I had responsibility for the brand marketing team, with a focus on delivering events and experiences that brought Disney's stories and characters to life at retail.

Gap Inc

I had responsibility for all local marketing activations and brought global initiatives to life for Europe, including campaigns featuring Madonna & Missy Elliott and Sarah Jessica Parker. I devised Gap's first ever 3rd party film tie in and ran events to launch designer product collections. I had responsibility for all regional PR and ran all CSR activity in Europe for Gap Foundation.