Amy Polley Email and Phone Number

I am currently accepting copywriting, marketing, graphic design and video editing projects on a selective basis. Please contact me through LinkedIn to discuss your company's needs, project timeline and my rates.

My responsibilities include developing revenue-generating, multi-platform marketing campaigns targeting businesses and advertisers. I also drive new business and increase sales across our product line through direct marketing, email marketing, press releases, sales kit development, events, special promotions, media buys, and SEM campaigns. Our properties include AL.com, GulfLive.com, The Birmingham News, The Huntsville Times, Mobile's Press-Register, Mississippi Press, Birmingham… Show more My responsibilities include developing revenue-generating, multi-platform marketing campaigns targeting businesses and advertisers. I also drive new business and increase sales across our product line through direct marketing, email marketing, press releases, sales kit development, events, special promotions, media buys, and SEM campaigns. Our properties include AL.com, GulfLive.com, The Birmingham News, The Huntsville Times, Mobile's Press-Register, Mississippi Press, Birmingham Magazine, Spark Magazine and Coastal Living Magazine.Alabama Media Group is a new, digitally-focused news organization bringing the quality journalism of our newspapers, magazines and the up-to-the-minute information of AL.com together, ensuring Alabama has 24/7 access to what’s happening locally and in their world. Alabama Media Group is the largest media company in the state with audience in every county in Alabama. Our site ranks in the TOP 10 news sites nationwide with over 4.2M unique visitors and 64 million page views each month. Show less

My primary focus is web and new media consulting for non-profit and ministry organizations. My specialties include increasing donor and volunteer engagement through improved web-to-lead conversion rates, web content, SEO/SEM, branding and identity, copywriting, and strategic social media planning.I train clients how to harness the power of services like Google Ad Words, Google Analytics, and Visistat to monitor to improve search engine optimization and website traffic… Show more My primary focus is web and new media consulting for non-profit and ministry organizations. My specialties include increasing donor and volunteer engagement through improved web-to-lead conversion rates, web content, SEO/SEM, branding and identity, copywriting, and strategic social media planning.I train clients how to harness the power of services like Google Ad Words, Google Analytics, and Visistat to monitor to improve search engine optimization and website traffic growth.Recent Clients Include: BBVA Compass, Daxko, Deal Co-Op, and CallidusCloud. Show less

As the Director of Brand and Communication for Daxko I developed and implemented inbound marketing plans for the $6 Billion YMCA market that clearly communicated changes within Daxko, and the value of our software and services. I maintained a high level of collaboration with all teams to ensure thorough understanding of messaging and positioning company-wide.Key accomplishments include:· Developed company-wide internal education series about Daxko products and services.·… Show more As the Director of Brand and Communication for Daxko I developed and implemented inbound marketing plans for the $6 Billion YMCA market that clearly communicated changes within Daxko, and the value of our software and services. I maintained a high level of collaboration with all teams to ensure thorough understanding of messaging and positioning company-wide.Key accomplishments include:· Developed company-wide internal education series about Daxko products and services.· Co-developed new internal company wiki "MyDaxko"· Co-developed new product launch plan process · Co-developed new market communications plan· Instituted optimized customer release communications process Show less

As Director of Marketing I was responsible for the planning, development, production, and delivery of a wide-range of inbound and outbound marketing programs for the $6 billion YMCA market and the $37 billion Professional Association market. I managed a team of 3 in addition to multiple vendors and freelance professionals.Key accomplishments include:· Managed the fulfillment of strategic marketing objectives in support of exceeding annual sales goals of over $30… Show more As Director of Marketing I was responsible for the planning, development, production, and delivery of a wide-range of inbound and outbound marketing programs for the $6 billion YMCA market and the $37 billion Professional Association market. I managed a team of 3 in addition to multiple vendors and freelance professionals.Key accomplishments include:· Managed the fulfillment of strategic marketing objectives in support of exceeding annual sales goals of over $30 million.· Development and implementation of company rebranding initiative including market research, launch of new website, new marketing materials, new recruiting materials, internal brand training, public relations and social media. Show less

Key accomplishments Include:· Development of first digital marketing campaigns for customer and prospective customers.· Implementation of first multimedia into marketing materials and web content.

Key accomplishments Include:· Development of first “Learning Lab” live, daily web training courses for customers.· Development of first digital training materials.

Key accomplishments include:· Developed internal training programs/videos for 3000+ employees in over 700 stores.