Principal, Product Marketing And Compliance
Riverwoods, Il, Us
I owned product concept, business case, legal, compliance, delivery, and marketing campaigns for inactive, attrition, and retention, driving an annual $4B in attrition/retention YOY savings. I directed a cross-functional team of 175 focused on improving user experience and risk mitigation. I partnered with marketing and technology divisions to evaluate and improve technology solutions, brand awareness, vendor contract compliance, and reporting processes.Highlights:- Drove $1MM in incremental revenue from inactive, retention, attrition by identifying and implementing the need for an online conversion platform.- Completed a stretch assignment to help the company prepare for the California Consumer Privacy Act, uncovering available consumer data and building a mechanism to pass back data to a consumer upon request, mitigating $2.8MM in potential fines.