• Lead strategy for Genomind’s core product, making it #2 in the category• Develop, execute, and manage marketing strategies and tactics for Genomind’s leading brand through digital marketing, content management, lead generation and public relations efforts, utilizing several cross-functional partners. • Created the marketing plan for three rebrand launches, including educating external and internal stakeholders on product development and the key metrics tracked to measure marketing tactics.• Build buyer personas and determine market trends, conduct competitive SWOT analyses, producing marketing intelligence.• Designed and produced video content ranked #7 on Ad Age top 10 chart, gaining 18MM views.• Create and execute external communications including email blasts, sales collateral, advertisements, presentations, webinars, social media content, website content and press releases.• Create and maintain customer education and retention programs through email marketing efforts.• Develop KPIs to evaluate success and maximize ROI for all marketing tactics, including SEM efforts and paid and organic social media.

• Earned promotion after one year to support Vice President in guiding marketing efforts for core product, sales increased by 25% in 2017.• Administered $1.3M marketing budget and executed marketing strategy with emphasis on product development, revised messaging, website redesign / SEO, and ad campaigns, which increased website traffic by 105%.• Guided PR efforts and helped cultivate KOL relationships to optimize company reputation and awareness.• Created conference / tradeshow strategy, increasing lead generation by 40%.• Directed, motivated, mentored, and coached Marketing Specialist in functional areas spanning production fulfillment, tradeshow and conference planning, sales support, presentations, and lead generation.

• Executed marketing strategy, tactics, and activities to enhance brand awareness via direct mail, digital marketing, and trade shows.• Qualified leads, administered marketing budget, supported sales force, and selected vendors.• Coordinated logistics for 10+ trade shows/conferences each year including external vendors for display booths, shipping, social media content and photos, sales dinners, and travel arrangements.

• Helmed full-scope production operations for one of the company’s top clients, valued at $1.5M+ in annual sales and involving 3 million pieces mailed with 99.4% accuracy rate.• Created and maintained project schedules, oversaw quality control and assurance, and provided ongoing status reporting to clients, design teams, and team leaders.• Saved client 5% on mailings by obtaining and evaluating RFPs from different vendors, and developing mail tracking website that launched email trigger campaigns based on direct mail programs.

• Created and implemented marketing strategy, including design and production of direct mailers, in-house promotional pieces, and visually powerful package branding, which yielded 13% return on investment. • Controlled advertising budget, print schedules, television commercials, and online campaigns. • Successfully boosted revenues through public relations events, SEO, and customer rewards program.• Standardized process to control $100K+ in monthly inventory, and streamlined accounting functions.

• Spearheaded daily operations for direct mail brokerage firm including business plan, budget administration, sales, client relationship management, marketing strategies, and driving business growth.