Amy Protexter Email & Phone Number

San Diego, Ca, Us

Strategic Advisor helping drive growth, client acquisition and revenue in this unique digital marketing B2B agency focused on the channel. Also guiding the organization's leadership on brand development and distinction to attract new clients.

Washington, Dc, Us

Blackhawke Behavioral Science empowers the entrepreneurial ecosystem with rich human capital data, insights and tools to accelerate the performance and growth of portfolio companies. As a strategic advisor and mentor, I counsel this emerging company on brand positioning and messaging, prospect presentations and on-going marketing materials, and demand generation strategies as well as assist with business development and identifying key marketing resources to support their growth.

Chandler, Arizona, Us

Today, every business is a technology business. Insight Enterprises Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions to maximize the business value of IT. As a Fortune 500-ranked global systems integrator with 7200+ employees, we help clients successfully manage their IT today while transforming for the future.As SVP of North American marketing, I lead a team of more than 200 employees to shape our brand, engage our teammates, attract and retain clients and drive e-commerce strategies. I also lead global brand, web and digital marketing strategy. Key milestones as SVP:• Oversee our organization's e-commerce strategy, driving $1.7B in revenue in 2019• Through digital marketing engagement, touch 75% of Insight's $7.7B revenue in 2019• Create deep partnerships with marketing leadership at key technology partner organizations• Lead the PR and internal and external marketing communications strategy for acquisitions• Drive differentiation and B2C functionality as leader of our insight.com global strategyKey milestones as VP of Marketing:• Led the global rebranding of the company, the first significant update in Insight's 27 year history. Selected the brand firm, led the global Brand Steering Committee through the process, and designed and executed internal and external launch plans that re-energized the organization.• Drove the development of the new Insight.com, the centerpiece of our digital marketing demand generation program. It's structure is based on the way today's B2B customers want to engage with companies by leading them through a personalized customer journey to learn, solve, buy and manage their technology assets.• Implemented an end-to-end digital marketing platform and strategy for the organization, including CRM, marketing automation, content strategy and a new responsive website with real time personalization.• Reengineered the marketing team and recruited experienced and high performing marketers.

Scottsdale, Arizona, Us

Hired as Edgenuity’s first Vice President of Marketing to lead a complete rebranding of the organization and the development of an entirely new marketing team to spur dramatic growth in the organization. Edgenuity provides engaging online education solutions designed to propel success for every student, empower every educator to deliver more effective instruction, and enable schools and districts to meet their academic goals. With more than 180 semester-long Core Curriculum, AP®, Elective, Career and Technical Education (CTE), courses and a proprietary platform replete with innovative tools to enhance student success, Edgenuity is now partnering with 14,000 schools and districts nationwide and serving more than one million students. Major responsibilities and achievements to date include: • Envisioned, planned and implemented an exceptionally successful rebranding of Education2020 to Edgenuity, launched in February 2013. Substantially shifted the perception of the company from a credit recovery company to a market-leading, core instruction partner with schools and districts.• Designed and implemented a sophisticated digital B2B lead generation strategy, helping the company achieve dramatic growth for the third consecutive year. • Led the creation and execution of a public relations strategy that has resulted in nearly 500 media placements since the launch of the new brand on February 6, 2013. • Co-led the process to identify Values and Behaviors for the organization to drive internal work culture to not only align with brand, but to speed the rate of change in our highly evolving sector.• Built a new marketing organization and hired an immensely talented team of professionals which is able to fulfill 95% of the organization’s marketing needs as an “internal agency.”• Developed a strong and highly collaborative relationship with the organization’s sales and business development teams.

Mesa, Az, Us

As a managing director for Guidon, supported clients' change management efforts through strategic communication plans, tactics and deliverables. Led efforts to build a virtual collaborative to unite innovative leaders of private and public sector organizations across the health spectrum to discover, develop and deploy multi-dimensional, transformational solutions to healthcare's most complex and difficult problems.

Nashville, Tn, Us

Abrazo Health Care is the one of the largest health care systems in Phoenix and part of Vanguard Health System, the nation’s fifth largest for-profit system and a thought leader in the transition from fee for service care to a fee for health business model. While leading the creation of a brand and internal communications infrastructure for the Phoenix market, also tapped for several projects at the Vanguard corporate level vital to the organization’s future.Major accomplishments include:• Leading a brand development initiative to bring six disparate hospitals and two dozen other health delivery sites together as a singular brand, including the evaluation of renaming the organization. • Completed comprehensive communication audit for both employees and physicians, led the effort to identify a new intranet platform for all five Vanguard markets and streamlined and redesigned market communications to support the introduction of a newly discovered brand platform.• Created a marketing, advertising and social media strategy to bring separate hospitals together under a collective service line positioning distinctive in the marketplace.• Restructured the marketing/communications staff into a matrixed regional model to ensure consistency with the new brand, and to support aggressive regional clinical integration efforts in preparation for the impact of health care reform.• One of two Arizona market representatives asked to participate in Vanguard’s “Bridge to Somewhere” strategic planning effort, creating a granular road map for the organization and its five markets to move aggressively to a “fee for health” population health management business model.

Omaha, Ne, Us

Responsible for all marketing, public relations, internal communications, advocacy, government relations, community relations and web technology for system of 10 hospitals, 44 physician clinics, 1300 member medical staff and 9,200 employees.• Co-led organization as one of nine members of the executive leadership team that designed and implemented bold strategies to transform health care. • Differentiated Alegent Health as a recognized leader in quality of care, achieving a number one ranking by the Network for Regional Healthcare Improvement ahead of The Mayo Clinic.• Orchestrated marketing and communication efforts designed to empower consumers. • Demonstrated national leadership as a key contributor to national health care reform discussions, including talks with Nancy Anne DeParle, White House czar for health care, Newt Gingrich, former Speaker of the House, and HHS Secretary Kathleen Seblius.• Led the development and execution of the brand marketing strategy, including television, radio, print, web and social media.• Supported transformational human resources initiatives, including new benefit plan design, new pension plan design, the introduction of a performance-driven pay and benefits system for all employees, a more tightly aligned short-term incentive program for management and union avoidance strategies.• Spoke at national forums on the topics of consumer empowerment, cost and quality transparency and the use of these strategies as differentiators in a highly competitive health care market. • Managed a budget of more than $8 million and integrated multiple functions to create a high-performing team of more than 40 individuals, achieving employee engagement scores at the 90th percentile of the Gallup employee engagement database.

Omaha, Ne, Us

• Represented the consumer viewpoint in the development of a patent-pending, on-line cost estimating tool (My Cost) that makes personally relevant costs available to consumers on more than 500 common tests and procedures. • Earned an IABC Gold Quill award for a benefits communication program that launched new consumer-driven health care plans for employees, resulting in 92% participation in the new plans.• Increased the organization’s focus on proactive public/media relations strategies, significantly growing the number of national media placements, including the cover story of HealthLeaders, The Wall Street Journal, Modern Healthcare and Hospitals and Health Networks. Conversely, managed crisis communication efforts in a number of situations, including a 60 Minutes story.• Created a national speaking platform for the CEO of Alegent Health, placing him as a keynote speaker or panelist at industry conferences, State Hospital Association Meetings and local business forums.

Omaha, Ne, Us

Launched and built an internal culture to advance the new vision and strategic plan for the organization, which was created through a highly inclusive and innovative strategic planning process known as "Decision Acceleration"*Introduced leading-edge internal communication strategies, including an executive blog, which routinely generated hundreds of comments from employees.*Member of the Innovation Team responsible for seeking out cross-industry innovation and applying it to the health care industry.

Omaha, Ne, Us

Formed a Corporate Communications division in this new health care system, which was created as a joint venture between two competitors. *Launched strategic internal and PR communications programs aimed at all stakeholders.*Created a consumer publication, "Healthy Living," with a circulation of 200,000. Provided direct communications support for the CEO.*Directed crisis communications efforts during a public dispute with physicians, which resulted in a transition of the CEO to an early retirement. Created an introduction plan for the new CEO to smooth the transition.

Omaha, Ne, Us

M.A., Executive Leadership

B.A., History, Religion And Political Science