Amy Protexter Email & Phone Number

San Diego, CA, US

Strategic Advisor helping drive growth, client acquisition and revenue in this unique digital marketing B2B agency focused on the channel. Also guiding the organization's leadership on brand development and distinction to attract new clients.

Washington, DC, US

Blackhawke Behavioral Science empowers the entrepreneurial ecosystem with rich human capital data, insights and tools to accelerate the performance and growth of portfolio companies. As a strategic advisor and mentor, I counsel this emerging company on brand positioning and messaging, prospect presentations and on-going marketing materials, and demand.

Chandler, Arizona, US

• Today, every business is a technology business. Insight Enterprises Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions to maximize the business value of IT. As a Fortune 500-ranked.
• Oversee our organization's e-commerce strategy, driving $1.7B in revenue in 2019
• Through digital marketing engagement, touch 75% of Insight's $7.7B revenue in 2019
• Create deep partnerships with marketing leadership at key technology partner organizations
• Lead the PR and internal and external marketing communications strategy for acquisitions
• Drive differentiation and B2C functionality as leader of our insight.com global strategyKey milestones as VP of Marketing:

Scottsdale, Arizona, US

• Hired as Edgenuity’s first Vice President of Marketing to lead a complete rebranding of the organization and the development of an entirely new marketing team to spur dramatic growth in the organization. Edgenuity.
• Envisioned, planned and implemented an exceptionally successful rebranding of Education2020 to Edgenuity, launched in February 2013. Substantially shifted the perception of the company from a credit recovery company to.
• Designed and implemented a sophisticated digital B2B lead generation strategy, helping the company achieve dramatic growth for the third consecutive year.
• Led the creation and execution of a public relations strategy that has resulted in nearly 500 media placements since the launch of the new brand on February 6, 2013.
• Co-led the process to identify Values and Behaviors for the organization to drive internal work culture to not only align with brand, but to speed the rate of change in our highly evolving sector.
• Built a new marketing organization and hired an immensely talented team of professionals which is able to fulfill 95% of the organization’s marketing needs as an “internal agency.”

Mesa, AZ, US

As a managing director for Guidon, supported clients' change management efforts through strategic communication plans, tactics and deliverables. Led efforts to build a virtual collaborative to unite innovative leaders of private and public sector organizations across the health spectrum to discover, develop and deploy multi-dimensional, transformational.

Nashville, TN, US

• Abrazo Health Care is the one of the largest health care systems in Phoenix and part of Vanguard Health System, the nation’s fifth largest for-profit system and a thought leader in the transition from fee for service.
• Leading a brand development initiative to bring six disparate hospitals and two dozen other health delivery sites together as a singular brand, including the evaluation of renaming the organization.
• Completed comprehensive communication audit for both employees and physicians, led the effort to identify a new intranet platform for all five Vanguard markets and streamlined and redesigned market communications to.
• Created a marketing, advertising and social media strategy to bring separate hospitals together under a collective service line positioning distinctive in the marketplace.
• Restructured the marketing/communications staff into a matrixed regional model to ensure consistency with the new brand, and to support aggressive regional clinical integration efforts in preparation for the impact of.
• One of two Arizona market representatives asked to participate in Vanguard’s “Bridge to Somewhere” strategic planning effort, creating a granular road map for the organization and its five markets to move aggressively.

Omaha, NE, US

• Responsible for all marketing, public relations, internal communications, advocacy, government relations, community relations and web technology for system of 10 hospitals, 44 physician clinics, 1300 member medical.
• Co-led organization as one of nine members of the executive leadership team that designed and implemented bold strategies to transform health care.
• Differentiated Alegent Health as a recognized leader in quality of care, achieving a number one ranking by the Network for Regional Healthcare Improvement ahead of The Mayo Clinic.
• Orchestrated marketing and communication efforts designed to empower consumers.
• Demonstrated national leadership as a key contributor to national health care reform discussions, including talks with Nancy Anne DeParle, White House czar for health care, Newt Gingrich, former Speaker of the House.
• Led the development and execution of the brand marketing strategy, including television, radio, print, web and social media.

Omaha, NE, US

• Represented the consumer viewpoint in the development of a patent-pending, on-line cost estimating tool (My Cost) that makes personally relevant costs available to consumers on more than 500 common tests and procedures.
• Earned an IABC Gold Quill award for a benefits communication program that launched new consumer-driven health care plans for employees, resulting in 92% participation in the new plans.
• Increased the organization’s focus on proactive public/media relations strategies, significantly growing the number of national media placements, including the cover story of HealthLeaders, The Wall Street Journal.
• Created a national speaking platform for the CEO of Alegent Health, placing him as a keynote speaker or panelist at industry conferences, State Hospital Association Meetings and local business forums.

Omaha, NE, US

Launched and built an internal culture to advance the new vision and strategic plan for the organization, which was created through a highly inclusive and innovative strategic planning process known as "Decision Acceleration"*Introduced leading-edge internal communication strategies, including an executive blog, which routinely generated hundreds of.

Omaha, NE, US

Formed a Corporate Communications division in this new health care system, which was created as a joint venture between two competitors. *Launched strategic internal and PR communications programs aimed at all stakeholders.*Created a consumer publication, "Healthy Living," with a circulation of 200,000. Provided direct communications support for the.

Omaha, NE, US

M.A., Executive Leadership

B.A., History, Religion And Political Science